Mon.Apr 01, 2024

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Generative AI in Marketing: Boost or Bust for Your Department?

CMSWire

How to use guardrails and governance to ensure you don’t get burnt when using generative AI in marketing. Continue reading.

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How to Drive Business Success by Investing in Employees

Trade Press Services

Businesses that can attract, develop, and retain great employees have a distinct advantage in today’s competitive business environment. As such, when organizations invest in their workforces, they also invest in business growth. Building and fostering an employee-centric workplace can create dramatic and wide-reaching benefits for the company. These impacts include increased productivity, enhanced employee engagement, high-quality talent, reduced turnover, and a strong bottom line.

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Conducting an SEO Content Audit

Top Rank Marketing

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be. When you don’t know what content already exists — or the quality of that content — any efforts to create new content may actually work against your overall search performance.

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Subscription Models: CX Lessons From Target's Circle 360 Program

CMSWire

Explore how subscription models and AI solutions are reshaping retail strategies for improved profitability and customer satisfaction. Continue reading.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Retargeting campaigns to acquire new customers: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

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A Comprehensive Guide to Optimize Shopify Order Confirmation Page

Huptech Web

The buyer journey experience doesn’t end when the customer clicks Order Now. It’s an ongoing cycle fueled by delivering the best experience to all your customers. Here’s how it goes; Customers search for the best deals online. They discover your brand. Explore your store. They find products they love. Make purchases. Orders arrive on time.

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Fewer Inbound Leads in 2024? 3 Things Sellers Should Do to Hit their Numbers.

Hubspot

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week's installment comes from Repvue's Founder and CEO, Ryan Walsh. Want more content like this? Subscribe to our newsletter. Ask any salesperson if they get enough inbound leads. You can bet their answer will be “no.” It won’t matter who they work for or what industry they’re in.

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AI making its way into Supply chains

Valasys

Supply chains in the world are going through the difficulties, e.g. the notions of port congestion or material shortage impedes the process and unpredictable weather substantially complicates the supply chains deployment. As competition stiffens in this wide area, companies now resort to artificial intelligence (AI) for solutions. Cutting Costs and Boosting Efficiency Cost savings and efficiency improvements constitute just one factor in the adoption of AI in the supply chains, with they being t

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Navigating the Maze of B2B Marketing Challenges with Corrective Actions

Binary Demand

[ps2id id=’introduction’ target=”/]B2B marketers face a multitude of challenges that demand innovative solutions and strategic foresight. From navigating complex buying journeys to maximizing limited resources and staying abreast of evolving technologies, the landscape is rife with obstacles that can hinder success. We will delve into the long retained B2B marketing challenges , exploring the nuances of each obstacle with corresponding actionable insights and strategies to lear

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to reach gamers and understand gaming experiences: IAB PlayFronts

Martech

Left to right: Jayson Dubin, CEO, Playwire; Julie Piskin, head of global partner program, Roblox; Pete Basgen, director and global lead, gaming & esports, Wavemaker; Paul Chenier, EVP global sales, Playwire at IAB PlayFronts. Image: IAB. “We’ve been trying to compete for media dollars by talking about how gaming is mass entertainment for playing the ‘scale’ card,” said IAB’s vice president, Experience Center Zoe Soon, at IAB PlayFronts this week.

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Top 5 Challenges of B2B Industrial Marketing and How to Overcome Them

Tiecas

The challenges of B2B industrial marketing are unique and can frustrate even the most seasoned marketers. From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies. To get a good overview of these hurdles and challenges, check out our post, “Struggling with B2B Industrial Marketing?

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Beyond attendance: Unlocking B2B growth with event-led Strategies

Martech

Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance. This article tackles the limitations of traditional event metrics and how ELG is revolutionizing B2B marketing events.

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2024 B2B Demand Gen Strategies to Uplevel Your SaaS Marketing

FunnelEnvy

The Software-as-a-Service (SaaS) industry is experiencing phenomenal growth as technological advancements are making cloud-based solutions more accessible, scalable, and secure than ever before. This shift towards on-demand software allows businesses of all sizes to access sophisticated tools. With the rise of innovations like Artificial Intelligence (AI) and Big Data, we can expect the SaaS industry to offer even more powerful and specialized solutions.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Your Time To Shine: B2B Summit EMEA Award Submissions Are Open

Forrester B2B

EMEA B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results within a single function, we want to hear from you. Learn more about Forrester’s B2B Summit EMEA Awards.

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Privacy plus personalization: The new frontier of digital advertising

Martech

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Despite this, progress isn’t slowing down. Projections show that digital marketing in the U.S. could increase by $100 billion in the next three years.

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Call For Entries: Forrester APAC B2B Marketing Awards 2024

Forrester B2B

APAC B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results from a single function, we want to hear from you. Learn more about our B2B Summit APAC awards.