CMSWire

APRIL 1, 2024

How to use guardrails and governance to ensure you don’t get burnt when using generative AI in marketing. Continue reading.

Marketing AI 128

Marketing AI Generation Marketing Ethics 128

Martech

APRIL 1, 2024

Left to right: Jayson Dubin, CEO, Playwire; Julie Piskin, head of global partner program, Roblox; Pete Basgen, director and global lead, gaming & esports, Wavemaker; Paul Chenier, EVP global sales, Playwire at IAB PlayFronts. Image: IAB. “We’ve been trying to compete for media dollars by talking about how gaming is mass entertainment for playing the ‘scale’ card,” said IAB’s vice president, Experience Center Zoe Soon, at IAB PlayFronts this week.

Advertising Agencies 106

Advertising Agencies Paid Search Agency Mobile Advertising Work Management 106

CMSWire

APRIL 1, 2024

Explore how subscription models and AI solutions are reshaping retail strategies for improved profitability and customer satisfaction. Continue reading.

Customer Satisfaction 129

Customer Satisfaction Marketing & Strategy Marketing Strategy Marketing 129

Martech

APRIL 1, 2024

Events play a crucial role in fostering connections and driving growth in B2B marketing. However, traditional methods of measuring event success often fall short. Enter event-led growth (ELG) — a transformative strategy focused on win rates rather than mere attendance. This article tackles the limitations of traditional event metrics and how ELG is revolutionizing B2B marketing events.

Marketing & Strategy 105

Marketing & Strategy B2B Work Management Curation 105

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

CMSWire

APRIL 1, 2024

There are serious flaws in a marketing approach that relies solely on cookies tracking. Continue reading.

Marketing 127

Marketing Google 127

Trade Press Services

APRIL 1, 2024

Businesses that can attract, develop, and retain great employees have a distinct advantage in today’s competitive business environment. As such, when organizations invest in their workforces, they also invest in business growth. Building and fostering an employee-centric workplace can create dramatic and wide-reaching benefits for the company. These impacts include increased productivity, enhanced employee engagement, high-quality talent, reduced turnover, and a strong bottom line.

Work Management 99

Work Management Business Marketing Management Thought Leadership 99

Binary Demand

APRIL 1, 2024

[ps2id id=’introduction’ target=”/]B2B marketers face a multitude of challenges that demand innovative solutions and strategic foresight. From navigating complex buying journeys to maximizing limited resources and staying abreast of evolving technologies, the landscape is rife with obstacles that can hinder success. We will delve into the long retained B2B marketing challenges , exploring the nuances of each obstacle with corresponding actionable insights and strategies to lear

B2B Marketing 98

B2B Marketing Planning Work Management Marketing Management 98

Martech

APRIL 1, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Paid Content 94

Paid Content Campaigns Allocation Best Practices 94

Tiecas

APRIL 1, 2024

The challenges of B2B industrial marketing are unique and can frustrate even the most seasoned marketers. From complex sales cycles to niche audiences, understanding the hurdles facing manufacturers and industrial companies is the first step toward developing effective marketing strategies. To get a good overview of these hurdles and challenges, check out our post, “Struggling with B2B Industrial Marketing?

B2B Marketing 88

B2B Marketing Buyer Personas B2B Thought Leadership Work Management 88

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Hubspot

APRIL 1, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week's installment comes from Repvue's Founder and CEO, Ryan Walsh. Want more content like this? Subscribe to our newsletter. Ask any salesperson if they get enough inbound leads. You can bet their answer will be “no.” It won’t matter who they work for or what industry they’re in.

Ideal Customer Profiles 80

Ideal Customer Profiles Lead Ranking Lead Scoring Marketing Qualified Leads 80

Contently

APRIL 1, 2024

If your SEO-driven content feels as memorable as yesterday’s weather forecast, it’s missing the mark. Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. So much for climbing to the top of high-volume search engine results pages (SERPs). But the problem (probably) isn’t the writing.

SEO 78

SEO Ideal Customer Profiles SERP Content 78

FunnelEnvy

APRIL 1, 2024

The Software-as-a-Service (SaaS) industry is experiencing phenomenal growth as technological advancements are making cloud-based solutions more accessible, scalable, and secure than ever before. This shift towards on-demand software allows businesses of all sizes to access sophisticated tools. With the rise of innovations like Artificial Intelligence (AI) and Big Data, we can expect the SaaS industry to offer even more powerful and specialized solutions.

Marketing Budget 67

Marketing Budget Top of Funnel Marketing AI Webinar Metrics 67

Forrester B2B

APRIL 1, 2024

EMEA B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results within a single function, we want to hear from you. Learn more about Forrester’s B2B Summit EMEA Awards.

B2B 66

B2B Account Based Marketing Paid Search Agency Companies 66

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Top Rank Marketing

APRIL 1, 2024

If your organization has been publishing content for many years, chances are your website has more content than you can keep track of. This makes managing a content strategy harder than it needs to be. When you don’t know what content already exists — or the quality of that content — any efforts to create new content may actually work against your overall search performance.

SEO 52

SEO Content Keywords Analysis 52

Forrester B2B

APRIL 1, 2024

APAC B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results from a single function, we want to hear from you. Learn more about our B2B Summit APAC awards.

Forrester 63

Forrester B2B B2B Marketing Planning 63

Huptech Web

APRIL 1, 2024

The buyer journey experience doesn’t end when the customer clicks Order Now. It’s an ongoing cycle fueled by delivering the best experience to all your customers. Here’s how it goes; Customers search for the best deals online. They discover your brand. Explore your store. They find products they love. Make purchases. Orders arrive on time.

Order 52

Order Optimization Loyalty Lead Scoring 52

Valasys

APRIL 1, 2024

Supply chains in the world are going through the difficulties, e.g. the notions of port congestion or material shortage impedes the process and unpredictable weather substantially complicates the supply chains deployment. As competition stiffens in this wide area, companies now resort to artificial intelligence (AI) for solutions. Cutting Costs and Boosting Efficiency Cost savings and efficiency improvements constitute just one factor in the adoption of AI in the supply chains, with they being t

Forecasting 40

Forecasting Case Study Case Studies Efficiency 40

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

APRIL 1, 2024

Break-neck rates of change are inevitable as digital marketing responds to technological advancements, shifting consumer behavior and policy demands. For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Despite this, progress isn’t slowing down. Projections show that digital marketing in the U.S. could increase by $100 billion in the next three years.

Privacy 129

Privacy Advertising Agencies Marketing AI Advertisements 129