Search Engine Journal

MARCH 1, 2020

Content marketing and content strategy complement each other perfectly, but they’re not the same thing. Learn how they differ here. The post The Difference Between Content Marketing & Content Strategy (& Why You Need Both) via @JuliaEMcCoy appeared first on Search Engine Journal.

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing Content 145

The Daily Egg

MARCH 1, 2020

Here, we show you how to use Google Analytics together with Crazy Egg’s heatmap reports to easily identify and fix 3 common website problems. The post How to Improve My Website: Grow Engagement and Conversions by Fixing 3 Common Website Problems appeared first on The Daily Egg.

Marketing Websites 136

Marketing Websites Conversion Analytics Google 136

Biznology

MARCH 1, 2020

Amazon Business is expected to reach $52 billion in sales by 2023, and is growing faster than its consumer side. Alibaba and eBay are also competing actively in the B2B space. But these giants are only part of the story. Complex categories like oil and gas, chemicals, aviation and manufacturing are taking expense out of their selling processes by setting up industry-specific marketplaces.

B2B Thought Leadership 104

B2B Thought Leadership B2B eCommerce Amazon 104

Direct Response Coach

MARCH 1, 2020

The post How to Generate Qualified Leads with Lead Surveys appeared first on McCarthy and King Marketing.

Sales Qualified Leads 130

Sales Qualified Leads High Quality Lead Customer Surveys Leads 130

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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ClearVoice

MARCH 1, 2020

It can be the most dreaded part of freelancing — tax preparation. But taxes don’t have to bring nightmares. It only takes a bit of knowledge to maintain an up-to-date and accurate tax status as a solopreneur. Check out our top three tax tips that freelancers should know. 3 Must-know tax tips for freelancers. 1. Make quarterly payments. Quarterly tax payments can come as a surprise to many freelancers who are used to previously paying taxes once a year.

Tips 97

Tips CPA Cost per Acquisition Budget Programs 97

Heinz Marketing

MARCH 1, 2020

By Sheena McKinney , Executive Assistant at Heinz Marketing. We recently implemented BambooHR and so far I’m loving it. BambooHR is an HR tool for small to medium businesses. Check out this short, entertaining video overview to get the gist better than I could relay. Like any new tool, it takes time to implement and customize but I have actually enjoyed this portion of the process more than I expected.

Advertising Mediums 88

Advertising Mediums Opinions Impressions Paid Search Agency 88

Moz

MARCH 1, 2020

Posted by LilyRayNYC While Google’s mission has always been to surface high-quality content, over the past few years the company has worked especially hard to ensure that its search results are also consistently accurate, credible, and trustworthy. Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US presidential election.

Customer Surveys 76

Customer Surveys Google SERP Display 76

B2B Marketing Directions

MARCH 1, 2020

In my last post , I wrote that it's time for marketers to rethink their approach to personalization. The value of personalized marketing has been widely recognized for nearly two decades, and most marketing pundits are recommending that marketers expand their use of personalization. They contend that marketers should make personalization more specific and use it more frequently, in more channels, and for more types of communications and experiences.

Privacy 64

Privacy Personalization Work Management Gartner 64

LeadSquared

MARCH 1, 2020

It is important to change and improve your B2B Sales Strategy periodically, which is particularly relevant after the recent shift to a customer-centric sales approach. Now, it is essential for B2B sales reps to establish customer trust and nurture the relationship than just closing a deal with them. B2B sales are easier said than done. Although, being the talk of the town nowadays, streamlining the sales process with proper nurturing still proves a challenge for most businesses.

B2B Sales 52

B2B Sales Top of Funnel Tips Marketing & Strategy 52

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Digilant

MARCH 1, 2020

Connected TV (CTV) is attractive to advertisers looking for ways to combine TV’s compelling brand storytelling with a digital marketing approach that can better target and measure those messages and automate the media buying process. The post The Other Streaming Battle appeared first on Digilant.

Storytelling 52

Storytelling Advertisements Advertising Automation 52

LeadSquared

MARCH 1, 2020

It is important to change and improve your B2B Sales Strategy periodically, which is particularly relevant after the recent shift to a customer-centric sales approach. Now, it is essential for B2B sales reps to establish customer trust and nurture the relationship than just closing a deal with them. B2B sales are easier said than done. Although, being the talk of the town nowadays, streamlining the sales process with proper nurturing still proves a challenge for most businesses.

B2B Sales 52

B2B Sales Top of Funnel Tips Marketing & Strategy 52

GreenRope

MARCH 1, 2020

10 Surprising Things You Didn't Know About Client Advocacy Manager, Nour Sankary. Nour Sankary is one of GreenRope’s dedicated Client Advocacy Managers. She plays a vital role in advocacy and outreach. She loves problem solving, and getting to know each and every client she helps. When she isn’t assisting clients reach their goals, she can often be found spending time with her kids, taking a walk on the beach, or enjoying some delicious Swiss chocolates.

Outreach 52

Outreach CRM Paid Search Agency Trust Marketing 52

Smartyads

MARCH 1, 2020

Instagram is undoubtedly the most loved social networking platform for startup businesses, and it is also an ideal marketing tool for marketers, as stated by Entrepreneur. Along with massive rates of engagement and a huge follower base, Instagram has been helping businesses to reach new heights of success.

Startups 52

Startups Brand Identity Branding Social Networks 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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