Wed.Mar 02, 2016

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How To Prove Content Marketing ROI

Marketing Insider Group

The post How To Prove Content Marketing ROI appeared first on Marketing Insider Group. The challenge of content is that it is often around awhile and tends to circulate to various sources who then may […].

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The Only Influence Marketing Workbook You’ll Ever Need

Convince & Convert

Influence marketing keeps evolving at a rapid pace. That’s why I created this workbook based on my own influence marketing planning process. The workbook comes in PowerPoint format and is fully customizable, so that when you fill in the information about your influence marketing strategy, you get all the credit!

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4 Account-Based Marketing Lessons from the Field

Adobe Experience Cloud Blog

Author: Charm Bianchini What happens when B2B marketers from leading companies gather for a day? They talk about account-based marketing (ABM), of course! Understanding what account-based marketing is, why it should be leveraged within marketing programs, and how to measure it effectively were key themes throughout the day.

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Why Getting a Little Emotional Helps Grow Your Influence Marketing Program

Convince & Convert

Are influence and advocacy marketing the gifts that keep on giving? Allie Ingalls and Jennie Hughes of WhiteWave Foods agree that being generous with customer rewards and aware of consumer needs help create a lasting and effective base for true advocacy and successful influence marketing campaigns. A Little Sunshine Goes a Long Way.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

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Marketing to Small Business – Here’s my top tips

Jackie Walts

Out of all the audiences that I’ve marketed to, I have to admit that one of my favorites is small business. If the numbers make sense, the most important thing you can know about marketing to small businesses is that they aren’t just companies dying to grow into big businesses. Should you eliminate them from your efforts?

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This New Digital Divide Is Leaving Most Companies Behind

Marketing Insider Group

The post This New Digital Divide Is Leaving Most Companies Behind appeared first on Marketing Insider Group. The productivity gains digital technologies should be enabling are not being seen in the economy […].

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

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5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

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Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers.

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Key Trends in Marketing: Strategic Communication

With increased struggles for market share, companies need to sharpen their message to stand out from the crowd and create a corporate differential. The concept of strategic communications has moved from a “nice to do” to a “must do” initiative.

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The Ultimate Marketing Efficiency Checklist

When times are tough and marketers are asked to do more with the same (or less), we have to make tough choices. Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have! However, you might be able to squeeze more value from the tools and processes you’re already using.

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Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

One of the biggest responsibilities and challenges for marketers is generating leads. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise. How inbound and outbound marketing should both be used.

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Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. ZoomInfo has produced this eBook to help marketing leaders understand best practices around cost and value when it comes to choosing a B2B contact data provider. This buyer’s guide will cover: Buying Considerations.

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Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.