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SMS: A truly global marketing channel

DotDigital

SMS is a vital channel for brands looking to engage customers. Its fast-paced nature makes SMS the perfect channel for quick messages such as order confirmations and announcements. Immediate and cost-effective, the benefits of SMS are many. . In a glance: the benefits of SMS marketing. Triggered SMS automations .

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34 Clever Scarcity Examples to Skyrocket Your Conversions

Optinmonster

If yes, you’ll gain a lot by reading about scarcity examples in marketing. We’ll also share 34 scarcity marketing examples to help you boost conversions. In marketing, studies have found that limited-time offers improve the chances of customers buying a product by up to 33%. How Does Scarcity Marketing Work?

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How To Ask For a Testimonial: 7+ Tips to Get Glowing Customer Quotes

Optinmonster

Are you using testimonials in your marketing? Use client testimonials in your sales pages, landing pages , social media channels, and email marketing campaigns. That’s why I’m sharing OptinMonster’s 7 top tips for getting great testimonials. They want to know that existing customers are happy with your product.

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How to Increase Your Mobile Conversion Rate (11 Proven Methods)

Optinmonster

Use Mobile Marketing Best Practices. That’s why, before we dive into our 11 tips, we want to make sure you have the right mobile optimization tool to get started. That means you can trigger your optin forms as people are actively leaving their browser page. High sensitivity will create a back button trigger.

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B2B Marketing Automation: 5 High-Impact Tactics to Drive More Sales

SendinBlue

Successful B2B marketing automation requires thought and preparation but once up and running, can do serious heavy lifting for your sales funnel. Now you might be wondering how exactly one should use marketing automation for B2B. But first, let’s make sure we’re clear on how B2B marketing automation differs from B2C.

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7 Marketing Automation Best Practices to Maximize Your Results

SendinBlue

Whether you’re just starting out or looking to improve on your existing activities, these marketing automation best practices will make sure you get the most from your efforts. And it’s true, automation has the potential to bring significant benefits for your marketing strategy. 7 Best Practices for Marketing Automation Success.

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The Best AWeber Alternatives for Small Businesses (Compared)

Optinmonster

AWeber has become one of the most popular email service providers (ESPs) on the market. But like all marketing tools, it may be lacking key features that your business is looking for. ” So, like a lot of marketers, you might also be tempted to select the ESP with the lowest pricing to start with. How to Choose an ESP.