Webbiquity
AUGUST 26, 2021
But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page. To maximize the return on your paid advertising campaign spend, you’ll need a properly structured and optimized landing page.
Heinz Marketing
MARCH 31, 2021
But, when you check your conversion rate on the landing page, you’re met with subpar results. Depending on an ad campaign’s goal, the landing pages can make or break the campaign. Here are 5 best practices to ensure your landing pages aren’t holding up your important ad campaigns. .
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FunnelEnvy
JUNE 12, 2023
But when it comes to designing your landing page, there’s a rare path to certainty: testing different options with real traffic to see which page visitors prefer. The accuracy of your testing will determine how helpful your landing page data is for achieving business goals. Address the visitor directly.
Unbounce
MARCH 2, 2020
SaaS landing pages have changed a lot over the last 10 years. To get the best possible conversion rate in 2020, you need to explain the complexities of your software without boring the pants off your prospects. But while SaaS landing pages have come a long way, there’s still plenty of room for improvement.
Unbounce
FEBRUARY 11, 2021
A marketer’s job isn’t done once a visitor converts on a landing page. Even the landing page itself has more work to do before we can start giving ourselves a high-five for scoring a conversion. There’s no such thing as a one-size-fits-all landing page. Far from it. That’s life.
Unbounce
SEPTEMBER 9, 2021
You research a product through Google and click on a relevant landing page. If you want to create landing pages that encourage your new visitors to click your call to action button, don’t be a pitch-slapper. How to Tailor Your Landing Page to TOFU Customers. Well, that settles it. Stay away from jargon.
Hubspot
JULY 30, 2020
Sometimes, though, I come across an ad that's seamless — They're quick to grab my attention, and it tells me everything I need to know when I reach the landing page. The landing page wasn't busy. All the page had was text, an image, and a CTA. As far as Facebook landing pages go, this one was great.
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