Act-On

OCTOBER 11, 2023

Like the unhappy families of Anna Karenina , no two B2B marketing teams are exactly alike. Every company has its own history, values, strategies, and quirks that impact how marketing happens on a day-to-day basis. And the hallmark of a good marketing department is simply that it works. And sometimes it lives under Growth.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

Martech

OCTOBER 6, 2023

However, some data analyst teams working within data visualization platforms still lack the expertise needed to understand marketing impact. This is a challenge for marketers who must demonstrate campaign ROI but lack data proficiency. MOps documentation may also have many of these terms outlined.

Lead Ranking 134

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 134

Act-On

SEPTEMBER 25, 2023

Marketing and sales teams are famously frenemies. They share common goals— driving revenue for their company —but poor communication regularly gets in the way of these two teams working together. Sales and marketing alignment is no small task, but it’s not a mystery. Inconsistent methods of measuring success.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

ANNUITAS

JANUARY 8, 2015

Now that you’ve selected your marketing automation platform (MAP), it is time to implement. Marketing automation is not a one size fits all approach and each implementation must be done to align with the current business systems and processes currently in place. Document your Governance Standards.

Marketing Automation Services 100

Marketing Automation Services Resource Management Marketing Automation Work Management 100

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Here are 14 of the best marketing automation tools based on their popularity with reviewers. 1) Marketo.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

GreenRope

FEBRUARY 14, 2022

Why Companies Don't Adopt Marketing Automation and How GreenRope Can Help. Many companies need a marketing automation tool, but oftentimes they feel like a CRM/ automation software will be too difficult to adopt. There are many barriers stopping companies from adopting automation platforms.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Paid Search Agency 52

Circle Studio

OCTOBER 4, 2018

Marketing automation is a powerful technology platform that provides marketers with a rich set of tools to manage the components of their online marketing programs. The usage of marketing automation software has exploded over the last decade, with no sign of slowing down. billion in 2017.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Martech

DECEMBER 14, 2022

Marketing operations teams have a big problem with staff burnout and turnover. Self-service, something that I really think is a huge missed opportunity for many marketing operations teams,” said Justin Sharaf, vice president of marketing operations at data intelligence company Collibra. Documentation.

Work Management 100

Work Management Marketing Management Marketing Automation Services Organization 100

markempa

JULY 6, 2017

Lack of sales and marketing collaboration on the approach and process. These are just some of the reasons why it’s more important than ever to make sure your team is properly managing leads, and why you need to optimize your approach. Do you have your process for each of these steps documented and understood by key stakeholders?

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Heinz Marketing

NOVEMBER 8, 2023

By Carly Bauer , Marketing Coordinator at Heinz Marketing At Heinz Marketing, we regularly talk about sales and marketing alignment– A strategic and collaborative approach in which a company’s sales and marketing teams work closely together to achieve common goals, increase efficiency, and improve overall business performanc e.

Work Management 104

Work Management Buyer Personas Paid Search Agency Marketing Automation Services 104

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Lead Liaison

JANUARY 31, 2023

Mastering the Art of Team Communication at Events Corporate event success relies on the use of platforms that are capable of acting as command centers with multiple solutions under the hood, and that prioritize best practices in EVENT TEAM COMMUNICATION. Paramount to every successful event is how event teams handle COMMUNICATION.

Lead Liaison 97

Lead Liaison Trade Show SMS Marketing Automation Services 97

The Effective Marketer

JUNE 1, 2012

With all the (deserved) hype surrounding marketing automation, is no wonder that many companies, startups especially, are adding the technology as a key component to their marketing activities. But let’s say you got approval and have purchased the marketing automation software of your dreams.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

Lead Liaison

DECEMBER 1, 2022

Companies struggle finding easy and fast ways to transcribe contact information from documents such as business cards, trade show badges, resumes, and handwritten notes. I determined they’re not very accurate, constantly require fixing and tweaking, lack integration with sales and marketing systems, and don’t fit the needs of marketing teams.

Marketing AI 94

Marketing AI Lead Liaison Contacts Practices 94

SalesIntel

DECEMBER 6, 2023

Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Martech

NOVEMBER 2, 2021

Virtually all marketing activities have gone digital in recent years. Technological upgrades, such as marketing automation, have improved campaign efficiency and effectiveness. Yet many marketers find the increasing complexity offputting. Growth through marketing automation and integration.

Marketing Automation Services 126

Marketing Automation Services Marketing Management Automation Account Based Marketing 126

Velocity Partners

JANUARY 28, 2019

This is another post in our Content Performance series, in which we look at what B2B businesses need to make their marketing more effective. Choosing the right marketing automation tool is like picking a needle in a needlestack. Document your business goals, challenges and expectations from upper management. Yeah, I know.

Marketing Automation Services 56

Marketing Automation Services Marketing Automation Work Management Tools 56

Martech

MAY 17, 2023

If your organization hasn’t been thorough about documentation, other systems may use API calls or data exports from the tool without you knowing it. For example, a report gets sent out of the tool that a different team is manually copying/pasting into another system. Where should that data go?

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Litmus

MAY 10, 2021

Automating your email marketing gives you a simple way to effectively nurture your subscribers. And with 40% of teams experiencing under-resourced email marketing efforts, an automation tool can be the efficiency boost you need to give time back to your team and finally get to those innovative ideas of yours.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Work Management Template 144

Sharpspring

AUGUST 11, 2017

People want to consume video, and we need to meet them there when we’re promoting our marketing automation platform. Marketing automation is all about creating hyper-personalized conversations, and video content can be a big part of those conversations. Determining Our Video Marketing Strategy.

Marketing Automation Services 46

Marketing Automation Services Marketing Automation Advertising Agencies Automation 46

Lead Liaison

OCTOBER 12, 2017

Why Does Microsoft Dynamics CRM and Marketing Automation Integration Matter? In this article we’ll discuss why Microsoft Dynamics CRM and marketing automation integration matter to businesses with a sales and marketing team. I’ve always been a proponent of CRM systems. A large data repository.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Lead Liaison CRM 48

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Salesforce Marketing Cloud

DECEMBER 8, 2023

What is email marketing and why does it matter? What impact have marketing automation and AI had on email marketing? What are the benefits of automation in email marketing? Is email marketing easy? 5 email marketing best practices What are the costs involved with email marketing?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Vision Edge Marketing

MARCH 2, 2021

It can also be a strong benefit statement such as Take these 10 Steps to Improve Customer Experience Now , encouraging a visitor to download a document after reading a post, watching a video, listening to a podcast, or attending an event. They help you make better decisions and ensure everyone on the team is on the same page.

Marketing Automation Services 153

Marketing Automation Services Click Rate Paid Search Agency Buy 153

Tiecas

MAY 7, 2024

Industrial content marketing plays a vital role in nurturing leads and fueling demand. The Power of a Documented Industrial Content Marketing Strategy A well-defined industrial content marketing strategy is a roadmap to success. Do You Need an Industrial Marketing Agency or a Consultant?

Demand Generation Agencies 52

Demand Generation Agencies Lead Ranking Resources Advertising Agencies 52

Act-On

OCTOBER 2, 2023

Generating growth even as the larger economy falters.With the Fed actively waging war against inflation, and the rate increases that come with it, it’s enough for any financial industry marketer to cry for “help!” Marketing automation in financial services can help address the sector’s unique marketing challenges.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Marketing Automation Service 189

Heinz Marketing

JULY 28, 2023

Increased Efficiency and Productivity : By establishing clear workflows and standardized templates, marketing teams can execute campaigns more efficiently, reducing redundancies and manual errors. Alignment of Sales and Marketing : Effective marketing orchestration bridges the gap between sales and marketing departments.

Planning 85

Planning B2B Marketing Lead Ranking B2B 85

Zoominfo

MARCH 5, 2018

It’s no secret, sales and marketing teams don’t always work well together. In fact, research shows that 53% of sales professionals are unhappy with the support they get from marketing ( source ). This disconnect between departments often happens when alignment between the two teams is less than stellar.

Sales Qualified Leads 201

Sales Qualified Leads Lead Scoring Lead Ranking Product 201

Optinmonster

MARCH 4, 2024

Document and Share Insights Document the testing process, results, and insights from your split test. Sharing these findings with your team can help inform broader marketing strategies and foster a culture of data-driven decision-making. Document your findings and use them to inform future tests and strategies.

Multivariate analysis 82

Multivariate analysis Marketing Automation Services Budget Programs A/B testing 82

Exo B2B

FEBRUARY 23, 2018

In the fantastic world of marketing, the heavy trend that has been imposed in recent years is undoubtedly marketing automation! Whether you’re talking about customer experience, digital marketing and many more, if you don’t consider it, you may encounter some issues. A suitable marketing automation tool.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Effectiveness 40

Zoominfo

AUGUST 25, 2020

Lack of Automation Software: Marketing automation software is productivity’s best friend, because it does all of those tedious, time consuming tasks that can take up hours of someone’s day. How to Measure Marketing Productivity. Below are a few metrics you can use to make sure your team is on the right track.

Product 221

Product Work Management Marketing Management Planning 221

Martech

MAY 23, 2023

This is a challenge in many environments if the marketing function has been understaffed or underresourced, leaving the team to merely react to the items. Marketing leaders must hone their ability to address complex problems and make informed decisions. Simply communicating about the MQL to SQL process between teams.

Planning 112

Planning Allocation Work Management Marketing Management 112

SmartBug Media

OCTOBER 14, 2021

As companies grow, many struggle with marketing execution because marketing teams are often small and don't have the right support from technology, processes, or people. This is where a solid marketing operations team can help. Apps that your team finds user-friendly. Clear training and documentation.

Work Management 105

Work Management Marketing Automation Services Marketing Strategy Marketing & Strategy 105

KoMarketing Associates

SEPTEMBER 16, 2020

Account-based marketing has been around for several years now. It’s widely acknowledged as being an effective strategy, and there have been dozens of studies documenting its success. 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates. Account-based marketing is content intensive.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Martech

SEPTEMBER 13, 2023

Brand management platform Content management system (CMS) Customer relationship management system (CRM) Enterprise risk management system (ERM) Marketing automation Product information management system (PIM) Social media management tools Do you know how well they are integrated with your DAM? If you don’t, you should. Get MarTech!

Digital Asset Management 116

Digital Asset Management Enterprise Management Marketing Automation Services Industry CMS 116

Martech

FEBRUARY 2, 2023

Also, document the capabilities of your current conversion optimization software, the new capabilities you would like to have, and those you can’t live without. CDPs, marketing automation platforms, CRMs, DSPs, DAMs)? What kind of customer support is included? Create use cases describing them. The biggest challenges?

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

ANNUITAS

FEBRUARY 23, 2021

A key component to success is demand marketing programs that repeatably contribute real, measurable pipeline lift. But far too many demand marketing programs are stuck a tactical, activity-based status quo. Because of this legacy, the rest of the organization often thinks of marketing as a cost-center and a tenuous relationship exists.

Demand 130

Demand Work Management Budget Programs Planning 130