Inbox Insight

OCTOBER 6, 2020

According to our latest research, 99% of B2B marketers are now using intent data to some extent, in order to find out what motivates their audience, what topics or subjects they are researching, what their journey looks like, and when they will be ready to convert. This can be tracked using first party data as well as third party data.

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Intent Data Demand Generation Intent Lead Scoring 103

SalesIntel

MARCH 26, 2022

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

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TrustRadius Marketing

SEPTEMBER 29, 2022

Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management.

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Intent Data Top of Funnel Intent Work Management 52

TrustRadius Marketing

SEPTEMBER 29, 2022

Marketing operations teams are responsible for making customer data more actionable for their sales and marketing teams. They manage data integrity and the distribution of this data through seamless technology integrations, workflow process development, and project and performance management.

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Intent Data Top of Funnel Intent Work Management 52

SalesIntel

AUGUST 6, 2021

However, only a few marketers and sales professionals know how to make smart use of the data to truly take advantage of the vast array of customer insights it offers. And one of the most important types of data for driving sales and marketing insights is Intent Data. What is Intent Data?

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Intent Data Ideal Customer Profiles Intent Lead Ranking 52

Albacross

NOVEMBER 4, 2021

To meet ideal buyers earlier in the journey and make an impact before your competitors do so, B2B companies need to craft company-wide strategies to dig deeper into the unseen buyer journey. Few of them aim to convert anonymous intent by advertising. The Fundamentals: What is Intent Data? First-party Intent data.

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Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Zoominfo

JULY 1, 2020

Simplifies the deployment architecture: All of the things mentioned above will make sharing data easier (while also staying compliant with privacy guidelines )! Making data easily distributable allows stakeholders to work with it together more effectively. We’ve all been hearing about buyer intent data for several years.

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Marketing Insider Group

MAY 25, 2021

That’s why we consider buyer intent to help our clients hone into their target audience to understand their needs better and give them what they’re seeking. Using intent data will also help you create and distribute your content more effectively to reach the right people and add value at every stage of the buyer’s journey.

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SalesIntel

MAY 13, 2024

How Demographic Data is Collected Lead Generation Forms: These forms, often found on websites or landing pages, typically request information such as name, email, age, gender, location, and sometimes occupation or income level. Search Engine Monitoring: Monitoring search engine queries, keywords, and search trends to understand user intent.

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Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. Third-party intent data is a different story.

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Terminus

SEPTEMBER 22, 2019

Enter: intent data, the tried and trusted crystal ball of savvy B2B marketers. . The opportunity represented by intent data is obvious : find in-market buyers before they enter the funnel by tracking their online behavior and content consumption on different websites. . Third-party intent data is a different story.

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Intent Data Intent Bombora Dwell 20

LeanData

DECEMBER 20, 2022

To add further complexity, you’re often not selling to one person — your buyer is actually a fragmented team of buyers across several departments. . As a result, sellers have poor visibility into account details and buyer intent. And, you’re doing it based on what the data and signals are saying.”.

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SalesIntel

SEPTEMBER 13, 2021

Marketing creates the same eBook, restricts its distribution based on spending ability, and provides an initial link only to the management level and higher contacts of niche message boards. Instead, your sales reps can target warm, qualified leads that may not have reached out yet with Buyer Intent Data.

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SalesIntel

AUGUST 11, 2021

Whether you are just exploring B2B data or thinking about buying it, this article will help. What Type of Data is Right for Your Company? Firmographic Data. Technographic Data. Buyer Intent Data. What is Data Enrichment, and Why is it Essential? Importance of Direct Dial in Your Data.

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Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

PureB2B

APRIL 20, 2022

You should think about segmenting your approach in the following ways: Target accounts Ease of access Account engagement Reputation Buyer intent. Segment Based on Buyer Intent. Using buyer intent data at these opportune moments increases your chance of contacting a buyer when they’re truly ready to buy.

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Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

PureB2B

APRIL 20, 2022

You should think about segmenting your approach in the following ways: Target accounts Ease of access Account engagement Reputation Buyer intent. Segment Based on Buyer Intent. Using buyer intent data at these opportune moments increases your chance of contacting a buyer when they’re truly ready to buy.

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Demand Generation Ideal Customer Profiles Account Based Marketing ABM 62

NetLine

APRIL 11, 2023

This last bullet on buyer-level intent data is where we’ll pick up in just a moment. Backed by our substantial buyer-level intent insights, we found that despite the lack of stability in the economy, B2B buyers still find themselves more than willing to buy, as 33.4% eBooks represented 33.6% more Webinars.

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Vision Edge Marketing

AUGUST 22, 2023

However, the emergence of buyer intent (BI) data has introduced a new analytical method that focuses on understanding the intent and behavior of potential customers. ” I wrote this post because I’ve been asked this question by other companies seeking to optimize pipeline management.

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Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

SalesIntel

AUGUST 15, 2022

Marketing creates the same eBook, restricts its distribution based on spending ability, and provides an initial link only to the management level and higher contacts of niche message boards. Lead scoring is simply prioritizing leads based on their intention to buy. So, getting buying intent signals is vital.

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Sales Qualified Leads Lead Ranking Marketing Qualified Leads High Quality Lead 52

Strategic-IC

JUNE 25, 2019

8 Top Content Tools for Content Creation, Distribution and Measurement. Inform Your Content Topics with Buyer Intent Data. How much easier would it be to run a successful marketing campaign if you knew how far into the buyer’s journey your target account was?

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FunnelEnvy

SEPTEMBER 29, 2021

If you think about this in terms of actual purchase intent of the buyer, it’s usually quite low for anything that has a significant price tag associated with it. Of course, an important point here is that unlike account selection, campaigns offers purchase intent is largely outside of your control.

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SalesIntel

AUGUST 23, 2021

When you create a deeper customer profile based on firmographic and technographic data, you can prioritize and distribute targeted leads through your marketing and sales teams. You can create a richer profile of those high-quality leads by the prioritization of technographic data sets. Schedule a SalesIntel Demo.

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Terminus

JULY 2, 2019

Taking Action on Intent. Intent signals are signals that are triggered by a prospective buyer’s web behavior that indicates they might be in the market for a specific product or service. These should be based on a combination of fit, intent, relationship, and engagement account attributes. Another common challenge?

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Aberdeen

JANUARY 22, 2019

There are several ways that B2B purchase intent data can improve your content marketing efforts. However, to have the desired impact, the intent data you are using must give you two things: Visibility into traffic to as many web pages as possible. Visibility down to the URL level for that traffic.

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Madison Logic

JUNE 12, 2024

Make sure to use both first-party data from direct interactions (sales insights, CRM data, lead/form fill information) and third-party intent data to understand these buyer personas. It’s about how you engage them.

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NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. 5 Steps B2B Marketers Should Take to Sync Up with the Buying Cycle In this post, we’ll look at the steps B2B marketers should take to align their sales content and assets with buyer activities and where they are in the buying cycle. Created using DALLE via ChatGPT.

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NetLine

AUGUST 2, 2023

However, buyers are still educating themselves with white papers, case studies, and webinars. But even the best possible content will do little if it doesn’t reach your buyers. To maximize your content’s impact, focus on effective distribution and promotion strategies. Remember to meet your buyers on the channels they use.

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Lead Generation Lead Ranking Sales Management Lead Scoring 52

Heinz Marketing

JULY 9, 2021

Pros: Distribution network is great as it allows us to be more organic than traditional graphics advertising on a wide range of websites. Incorporate buyer intent data against a suite of content-targeting and syndication solutions. Pros: One of the biggest advantages of the platform is the contact-level intent data.

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Content4Demand

JULY 21, 2021

To make that happen, you need data—good data that supports your ability to send the right message to the right buyers at the right time. Data-driven marketing strategies help you develop better content—and that’s just the beginning. Follow data best practices to ensure you’re putting trusted data in the driver’s seat.

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LeanData

JULY 15, 2022

In today’s new digital-first B2B buying journeys, prospective buyers give off an incredible amount of signals — website visits, blog post reads and shares, content downloads and so much more. More difficult still is effectively responding to those account intent signals with the best account-based plays from both Sales and Marketing groups.

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BenchmarkONE

JANUARY 25, 2023

Firmographic data allows you to personalize your website visitors’ experiences in real-time and alerts your sales team when one of their accounts shows intent. With this data, you can create highly targeted accounts and lead lists, as well as automatically verify contact information.

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SalesIntel

MAY 7, 2024

This chart shows the observations from Semrush’s survey on content quality improvements: Here’s how AI-assisted content contributes to your content marketing strategy: Content Creation: AI tools can generate content by analyzing data and patterns and automatically creating articles, blog posts, or social media updates.

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Inbox Insight

MAY 7, 2024

By distributing eBooks, a company can establish itself as an authority in its field and deliver significant value to potential customers. By conducting their own studies and leveraging buyer intent data , businesses can uncover industry trends, customer preferences, and competitive intelligence.

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Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 52

Madison Logic

SEPTEMBER 6, 2023

While first-party data like that found in your CRM and MAP provides key insights and characteristics of your target accounts, you also need access to historical performance, technographic, and intent data to create a clearer picture of the accounts demonstrating the highest propensity to purchase.

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Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

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Anteriad

APRIL 25, 2023

Intent data Intent data is information generated by aggregating intent signals (see below) that enables B2B marketing teams to use intent monitoring (see below) in identifying organizations with a demonstrated interest in their products and services.

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Paid Content Sales Management Top of Funnel B2B Sales 84

Inbox Insight

JANUARY 5, 2023

A variety of lower funnel content such as client testimonials and demos, to establish brand proposition, are key to this – enhanced through PPC ads, third party intent data and SEO optimizations. It’s a useful way to ensure prospective buyers are seeing their latest content and information.

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