Zoominfo

APRIL 23, 2020

Read on to see how data has evolved to drive specific business functions and drive revenue in four main areas. Role of Sales Intelligence In: Data Quality and Management Creating an Ideal Customer Profile Lead Generation The Technology Stack & Intent Data. Data Quality and Management.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

DiscoverOrg

MAY 7, 2019

Bad data is a slippery slope to multiple points of failure: ROI numbers become skewed. Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). Look for tools that automatically sync, append, enrich, and de-dupe your data as new information becomes available and your database grows.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

LeanData

NOVEMBER 2, 2022

However, don’t commit your entire budget — both time and money — as it’s not the only critical component of your data flow fueling your GTM motions. With data as its fuel, a routing solution can orchestrate the entire process, creating revenue and ROI. It’s what drives the next action to take.

Work Management 98

Work Management Data Hygiene Marketing Analytics Tools Marketing Management 98