KoMarketing Associates

AUGUST 7, 2018

lead nurturing sequences. Remember that old direct marketing koan, “Which is most important, the offer, the creative or the list?”. Even if that new way meant throwing out ideas like “sales teams” and “demos” and “white papers” and “marketing campaigns”? What can you cut from: landing pages.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

The Point

JULY 19, 2010

However, in my view, relying too heavily on Webinars as a lead generation tool is simply setting the proverbial bar too high, and doing so can eliminate a large subset of prospects who may have a genuine interest in your product or service but just don’t have the time or the inclination to attend an event. Simply put: not selling the event.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

Webbiquity

FEBRUARY 16, 2016

“Lack of understanding” was cited as the top challenge in using programmatic for 47% of B2B marketers. 5 B2B Lead Generation Stats and Facts. Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. Direct Marketing ). Direct Marketing ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Ambal's Amusings

MAY 27, 2010

You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Some prospects may require more lead nurturing than others, and some may be ready right away.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Valasys

APRIL 10, 2020

Most marketers create offers to generate leads from webinars and white papers. Building a personalized account-based marketing strategy by including sales offers such as free technology assessments or free security audits are popular among marketers to get through the door for appointment setting.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Ambal's Amusings

FEBRUARY 18, 2010

As such, inbound marketing provides an effective foundation to a comprehensive demand generation strategy when integrated with more targeted, outbound activity as well as systematic lead qualification and lead nurturing. The four most effective vehicles for inbound marketing are: Paid Search (SEM).

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

KEO Marketing

MARCH 30, 2017

66% of consumers have made a purchase online as a result of an email marketing message. – Source: Direct Marketing Association. Email marketing is an effective lead generation strategy because it is a close connection with potential clients. . – Source: Harris Interactive.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

NuSpark Consulting

DECEMBER 31, 2011

Consider outsourcing to lead generation consultants who can complement your team; not replace them. Evaluate current media mix for lead generation. Reassess and optimize media placements, direct marketing tactics, trade show leads; traditional/digital media mix; Continue to integrate social media into your mix.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

NuSpark Consulting

DECEMBER 5, 2011

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. E- Email Marketing. Email is a critical element of marketing, providing an opportunity to promote follow-up content to prospects. L- Lead Nurturing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Get Engineers Can Sell white paper now.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

SEPTEMBER 4, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.”

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

JULY 10, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Marketing should nurture leads via a relevant and consistent dialog with prospects, regardless of their timing to buy.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

JUNE 19, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I interviewed Barry Trailer, Partner of CSO Insights about their White Paper, "Optimizing Lead Generation - Whats the Payback?

Lead Generation 120

Lead Generation Generation Optimization Leads 120

Online Marketing Institute

NOVEMBER 4, 2010

We had real problems with lead quality.” “We People said they couldn’t remember downloading the white paper.” The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want?

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketers can learn to swap traditional product launch practices, such as press releases and events, for a series of customer interactions including market testing, social media involvement and sales momentum programs. The High-Tech Direct Marketing Handbook: 65 Tips on B2B Demand Generation. Offered by Moderandi Inc.,

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Ambal's Amusings

DECEMBER 17, 2009

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

markempa

AUGUST 22, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

MARCH 30, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! In response, marketers have allowed free downloads but, added registration forms inside their PDFs.

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

MAY 23, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Im often asked where do webinars/webcasts fit in the lead generation continuum? Tips on how to effectively promote your events.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JULY 13, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! 55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

thePoint

MAY 25, 2018

Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. Make sure you are hiring a company that can provide leadership in this area (bring value to you) vs. a company waiting for you to lead (hired work you tell them to do). Were you just waiting for this part?

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

markempa

JUNE 14, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They are coming to your site for information. Do you have your web site’s good content under lock and key? They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

SEPTEMBER 1, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

AUGUST 18, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

markempa

JUNE 7, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! " Flitter writes, "Ive listed below the more popular on-line lead generation techniques employed by marketers today.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

OCTOBER 11, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership Generation 120

markempa

SEPTEMBER 15, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

AUGUST 10, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

JUNE 8, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! They were interested in developing a lead generation program and I asked them about their value proposition. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MAY 20, 2005

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Ambal's Amusings

OCTOBER 8, 2009

However, at times there are differences in how marketing and sales use the customer's story. Marketing might also use case study content in various forms in advertisements, newsletters, blogs, direct marketing, live events, for industry awards, contributed articles or pitching to the media. Jonathan Kranz's Tip.

Case Studies 100

Case Studies Case Study Activities Studies 100

The Point

NOVEMBER 16, 2012

Confession: as a died-in-the-wool direct marketer, I am a branding cynic. If generating leads depended even in small part on how consumers felt about your company, branding might have a role to play. Where brand might yet have a role to play is in lead nurturing. Starbucks is a successful brand. And so is Nike.

Demand Generation Agencies 100

Demand Generation Agencies Brand Identity Branding Content Marketing 100

markempa

MARCH 2, 2007

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! To do this you need to be thinking strategically, which involves getting more than one perspective. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

markempa

AUGUST 1, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ive often said that the e-book is the hip and stylish younger sister (or brother) to the nerdy white paper.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Anteriad

APRIL 25, 2023

Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Digital marketing is widely used in B2B marketing. Direct marketing An advertising campaign that required the consumer to take an action in response to the communication. Direct marketing most often takes place at point-of-sale (POS) transactions, in postal mail campaigns, email marketing and telemarketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Inbox Insight

JANUARY 5, 2023

Another common misconception is that you must choose between Account-Based Marketing (ABM) and demand generation. Targeting key accounts by giving them early access to relevant white papers and webinars for example can go a long way in strengthening the relationship and building demand with your target accounts.

Demand Generation 52

Demand Generation Demand Generation Agencies Top of Funnel Demand 52