The Point

MAY 27, 2014

For example (putting aside, for the moment, whether the benefit outlined below is particularly compelling): “To learn how to get a complete picture of your company, download a free copy of our white paper on integrated business applications …”. Adapted from “The High Tech Direct Marketing Handbook”.

Copywriting 100

Copywriting B2B Demand Generation Agencies Demand Generation 100

The Point

MAY 11, 2015

Good content – and, more specifically, here I mean offer content – is the fuel that feeds modern B2B marketing. One of my favorite direct marketing truisms: bad creative to a good list will always outperform good creative to a bad list.). Good data ensures that you’re marketing to the right people at the right time.

Creativity 100

Creativity Demand Generation Agencies B2B Marketing B2B 100

Marketing Craftmanship

FEBRUARY 6, 2016

Cry-Baby: This marketer believes clients and prospects have a genuine interest in her company’s ideas, experience, success, etc. White papers and editorial content are poorly disguised sales pitches, and offer no helpful information or insights. That effort demands two-way conversations, and direct market engagement.

Marketing Management 100

Marketing Management Paid Search Agency Marketing & Strategy Paper 100

Biznology

NOVEMBER 6, 2014

Old time B2B marketers would see these two words as polar opposites in the marketing continuum and would define them as: Branding – a market awareness (hopefully positive) of the company, product and/or service achieved through advertising, PR and other forms of communication (e.g. Once is enough and maybe once is too many!!

Brand Identity 80

Brand Identity Branding Trade Show PR 80

Ambal's Amusings

JANUARY 7, 2010

We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" Recommended Resources from Experts on white papers. Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

The Point

JANUARY 9, 2015

One of the basic rules of good, direct marketing copywriting is that a call to action should always be specific. So, for example: “Click to download our free white paper”. In other words, it’s always better to present the reader with a very precise, preferably tangible reason to respond.

Demand Generation Agencies 100

Demand Generation Agencies Copywriting Cold Calling Telemarketing 100

SWZD

DECEMBER 10, 2015

Marketing Bulletin Example See all emedia audiences Audience: VPs of Marketing, Marketing Managers, Brand Managers, Online & Direct Marketing Managers Circulation: 254,000 Content: White papers,

Paper 48

Paper Marketing Direct Marketing Examples 48

The Point

AUGUST 18, 2011

A client asks: “If we’re offering a white paper as part of an upcoming campaign, should we remove it from our Website for the duration, especially if it’s ungated?”.

Landing Pages 100

Landing Pages Marketing Websites Campaigns Demand Generation 100

The Point

JULY 19, 2010

For more information on how to improve response to your Webinar event, download a free copy of our white paper: “ Top 10 Tips for Webinar Invitation Success. ”. Tags: B2B Marketing Database Marketing Demand Generation Webinar Invitations Webinars direct marketing email marketing webinar strategy.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

Webbiquity

APRIL 21, 2020

We’ve had quite a bit of success when we focus our content (white papers, editorials, webinars), around productivity. Getting people to see ICT Tracker in action has been one of our most successful calls to action in our advertising and direct marketing.

Enterprise Management 172

Enterprise Management Work Management Marketing Management Budget Programs 172

Content4Demand

SEPTEMBER 2, 2020

Channel demand generation is a few years behind direct marketing, so don’t assume all partners are up on the latest account-based marketing (ABM) and SEO techniques. This effort is about building up their reputation, which is different from direct marketing. Take Channel Marketing Up a Level.

Advertising Channels 66

Advertising Channels Demand Tips Multi-Channel 66

Ambal's Amusings

AUGUST 27, 2010

We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. Marketing Edge podcast.

Work Management 100

Work Management Marketing Management B2B Business 100

Salesforce Marketing Cloud

DECEMBER 8, 2023

Make a new plan, Stan What is email marketing and why does it matter? Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. The answer is easy if you take it logically, with these best practices.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Champion Communications

OCTOBER 12, 2021

Mark speaks to those in the industry and looks for examples of success, he says that emails received through direct marketing ‘go straight into the bin’ ” If I am getting insight from an organisation that I have not gotten before, that is helpful. If I feel it is a hard-nosed sales pitch, it gets junked.”

Brand Identity 62

Brand Identity Branding B2B B2B Thought Leadership 62

The Point

OCTOBER 7, 2010

A direct mail campaign offering say, a white paper, will generate roughly twice the response of a seminar invitation on the same topic. It’s for this reason that industry benchmarks for metrics like response rates from the likes of Marketing Sherpa (otherwise a fine and reputable organization) don’t really mean much.).

Response Rate 100

Response Rate Campaigns Broadcasting Direct Marketing 100

Webbiquity

MAY 10, 2011

.&#. It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Promote white papers / eBooks / reports for lead generation. Gather market intelligence.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

KoMarketing Associates

NOVEMBER 13, 2013

These landing pages offered things like White Papers, eBooks, and webinars. McKay Allen is the Inbound Marketing Manager at LogMyCalls. Hi writing has appeared in Search Engine Journal, Mobile Marketer, Direct Marketing News, Social Media Examiner and Target Marketer. Lead Generation'

B2B 120

B2B Landing Pages Leads Lead 120

KoMarketing Associates

AUGUST 7, 2018

Remember that old direct marketing koan, “Which is most important, the offer, the creative or the list?”. Even if that new way meant throwing out ideas like “sales teams” and “demos” and “white papers” and “marketing campaigns”? UsabilityHub.com can help you out, as can PickFu.

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Leadspace

AUGUST 1, 2018

Here are three particularly significant advantages of direct mail marketing: 1. First thing’s first: despite the bad rap it sometimes gets, direct mail gets results. According to a 2012 study by the Direct Marketing Association (DMA) , direct mail generates a 4.4% It’s super-effective. response rate.

Marketing AI 89

Marketing AI Paid Search Agency Response Rate Case Studies 89

The ROI Guy

JUNE 22, 2010

Christa Carone, CMO of Xerox Corp in her Direct Marketing Association’s Digital Marketing Days keynote indicates that “Xerox is faced with the same challenges as every other company, which is cutting through the clutter in a world of information overload.” Seems like this same challenge is dawning on others as well.

Enterprise Management 40

Enterprise Management Buying Cycle Peer-to-peer Paper 40

The Point

JUNE 11, 2012

Adapted from the white paper: “Top 10 Tips for Webinar Invitation Success”. Generally, people respond better if they feel they have better odds at receiving what it is you’re offering, plus by doing so you’ll introduce a note of urgency to the invitation and encourage people to register immediately.

Webinar Metrics 100

Webinar Metrics Landing Pages Paper Lead Scoring 100

Ambal's Amusings

FEBRUARY 18, 2010

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Marketing Edge podcast.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Customer Experience Matrix

OCTOBER 15, 2010

I spent most of the past week in San Francisco at overlapping conferences for the Direct Marketing Association and Marketo. My Marketo presentation was based on the marketing measurement white paper I recently wrote for them, which argues that measurement should be based on tracking buyers through stages in the purchase process.

Allocation 120

Allocation Marketing Automation Services Marketo Demand Generation 120

The Point

APRIL 21, 2010

Additional Resources – In the sidebar, Navicure presents downloadable information offers: white papers, ebooks, podcasts, as “additional resources” to blog readers. So far, this feature is amongst the most-read content on the blog.).

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

Ambal's Amusings

MAY 27, 2010

You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

JULY 22, 2010

With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. The High-Tech Direct Marketing Handbook (Ebook).

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

The Point

MARCH 11, 2010

For more tips on how to get the most out of your Webinar campaign, download a free copy of our white paper: “ Top 10 Tips for Webinar Invitation Success.”.

Webinar Metrics 100

Webinar Metrics Demand Generation Copywriting Display 100

Biznology

MARCH 26, 2012

In direct marketing offer theory, this is called managing the “offer equation,” which says that response quality is inversely related to response quantity. Examples include a free case study, research report, or white paper. Since you are paying for each click, your ROI depends more on quality than on quantity.

Search Marketing 80

Search Marketing B to B Marketing Management Adwords 80

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Get Engineers Can Sell white paper now.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. That compares to $7 billion spent on direct mail and $4.5 billion on search marketing for the same purpose.

B to B 120

B to B netFactor Media SEM 120

Webbiquity

FEBRUARY 16, 2016

“Lack of understanding” was cited as the top challenge in using programmatic for 47% of B2B marketers. Between 28% and 35% percent of B2B leads come from marketing, while 45% to 52% on average are generated by sales teams. Direct Marketing ). 3 B2B Lead Nurturing and Marketing Automation Stats and Facts.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. How do you build your library of relevant lead nurturing content? What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Valasys

APRIL 10, 2020

Most marketers create offers to generate leads from webinars and white papers. Building a personalized account-based marketing strategy by including sales offers such as free technology assessments or free security audits are popular among marketers to get through the door for appointment setting.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Ambal's Amusings

NOVEMBER 12, 2010

Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee. The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Marketing Edge podcast.

ROI 100

ROI Top of Funnel Work Management Marketing Management 100

EMagine B2B Blog

FEBRUARY 27, 2018

Direct Mail Copy that Sells. Permission Marketing. Business to Business Direct Marketing. A ton of high-value, impactful content that will appeal to buyers at each phase of the marketing/sales cycle (sorry that sounds so buzzword’y but it’s critical). Scientific Advertising. Ogilvy on Advertising.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

ClearVoice

JULY 27, 2022

Content marketing involves creating useful content for the audience as a way of educating, entertaining, or offering other value can be considered content marketing. It varies somewhat from direct marketing, where the brand pushes a product or service and asks the audience to buy.

Examples 52

Examples Brand Identity Branding Content Marketing 52