The Mx Group

NOVEMBER 17, 2017

News & Events. Marketing Expertise. B2B Marketing Strategy. Account-Based Marketing. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Which team is typically responsible for prioritizing accounts: Sales or Marketing? Brand Strategy.

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Zoominfo

OCTOBER 5, 2021

Not only does this impact our personal lives on a regular basis—i.e. searching for recipes, directions, or new bars to try out. But, it also impacts our professional lives as well—i.e. We’ll let this next channel description speak for itself: “Welcome to our YouTube channel! We strongly recommend you go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

KoMarketing Associates

AUGUST 7, 2018

Here’s why this works: We can keep only so many things in our heads. When the cognitive load of even a simple task (or a conversion event) gets to be too much, we bail. There’s a reason writers need editors: Most of us can’t see the mistakes in our own work. This applies to marketing, too. But try it. Whaaat…?

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

Sharpspring

NOVEMBER 15, 2021

If you’d like to watch the webinar in full, you can check it out here. Be sure to sign up for our full Revenue Rockstars Series, running through January 2022, here. We’re thrilled to help attendees learn more about how revenue rockstars grow revenue throughout the entire marketing funnel in this new webinar series.

Paid Search Agency 56

Paid Search Agency Advertising Agencies Thought Leadership Top of Funnel 56

Biznology

MARCH 4, 2013

I had signed to do a corporate training session on search marketing. As I often do, I spent time on the phone with the event organizer and several of the attendees before the session, so that I would understand what the organizational problems were. But not this team. Did they cut the IT team?”

Search Marketing 80

Search Marketing Paid Search Agency Direct Marketing Training 80

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But lately, Ive watched some really bad webinars and webcasts. Webinars compete for your audiences most precious commodity - time.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

AUGUST 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I like people to opt-in to entering our sales stream. Our sales team is very busy.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

KoMarketing Associates

NOVEMBER 13, 2013

Measuring and caring about phone calls can solve—or, at least mitigate—the problems most B2B marketers face. Last Fall we crunched some numbers involving our own B2B landing pages and the landing pages of several B2B clients. These landing pages offered things like White Papers, eBooks, and webinars. Calls are valuable.

B2B 120

B2B Landing Pages Marketing Qualified Leads Leads 120

The Effective Marketer

MARCH 9, 2010

Whenever my team talks about changing the design of our email campaigns, we start off my talking about emails we received in the past and that we liked. We come out with a list of things to think about and that we could be using in our own campaigns. How many webinars are being advertised here? Too confusing.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Binary Demand

JUNE 19, 2023

It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel. Data Analysis: It generates valuable data that identifies where to direct marketing resources.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52

Vision6

JULY 5, 2023

Email marketing is the most profitable form of direct marketing. With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. What is email marketing? The post What is Email Marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Valasys

APRIL 10, 2020

Building a personalized account-based marketing strategy has several benefits, including the following: Establishing a well-defined and succinct list of target accounts defined cumulatively by the marketing and sales teams. The sales offers are designed to help the sales teams set more appointments for meeting the prospects.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

SpotMe Blog

JUNE 29, 2023

Have you considered adding digital-first events to your pharmaceutical marketing strategy? We’ve spent 750+ hours analyzing how our life science customers are using digital-first events as a powerful channel in their pharmaceutical marketing strategy. What is pharma marketing?

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing & Strategy 52

Hinge Marketing

SEPTEMBER 1, 2015

Whether this means being mindful about budgeting and maintaining a consistent team on a project, providing guidance on planning, or even knowing details about families and interests—relationships are invaluable to long-term success. The world of lead generation and business growth extends well beyond RFPs and networking events.

Work Management 48

Work Management Planning Advertising Agencies Ad Building 48

markempa

MARCH 6, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. a for sponsoring this event as part of their new Wednesday Webcast with Experts series. Thank you to ON24 Inc. Thank you to ON24 Inc.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

markempa

JUNE 13, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. When I asked about her CRM and how frequently sales team updates their database. What do you suggest?” What do you suggest?”

Lead Generation 120

Lead Generation B2B Sales CRM B2B Thought Leadership 120

markempa

MAY 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But it seems that I can’t attend a marketing conference with out hearing marketers swap complaints about their sales teams. Understand.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Each discipline is vital to the success of the company and they must work together as team. Bottom line: its the numbers.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Im sharing part of our conversation so that other readers may benefit. It promised to deliver better ROI measurement for their marketing campaigns.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

markempa

JULY 11, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Marketers are cleaning their dirty and cracked rearview mirrors rather than look towards what they can do to help their sales team sell.

Lead Generation 120

Lead Generation ROI B2B Marketing BtoB 120

Convince & Convert

FEBRUARY 15, 2010

But, if email marketers don’t actually use the data they have at their disposal to increase message relevancy, then the email versus social debate become more viable. Unify Your Team The first step is for companies to devise a coordinated strategy that uses email and social communication synergistically.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

markempa

JUNE 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " He said, "Our findings support that improved lead generation positively impacts sales team effectiveness and revenue.

Lead Generation 120

Lead Generation Generation Optimization Leads 120

markempa

JULY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Those of us involved in the complex sale can learn a lot from the team huddle. Are there upcoming events that should be promoted when calling?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Marketing Qualified Leads 120

B2B Digital Marketer

SEPTEMBER 29, 2020

She learned the tricks of the online marketing trade on the job when she joined Valorie Luther’s Creative Concepts team. She had the opportunity to work on major accounts for a company that leveraged the power of online marketing from it’s very first beginning. And that’s what the book is all about.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. More outreach required to the sphere of influence : Buying processes frequently involve a team approach.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It is designed it to give a complete view of companys vital marketing ROI metrics for each of their lead generation modalities (contains fictional data).

Lead Generation 120

Lead Generation Generation Work Management Marketing Qualified Leads 120

markempa

FEBRUARY 23, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. “The The challenge is to create a dialogue from sales and marketing, and we need to be a lot more intelligent with our approach.

Sales Qualified Leads 120

Sales Qualified Leads Lead Generation B to B Paid Search Agency 120

markempa

FEBRUARY 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The driver and crew in this metaphor can be seen as thought leadership; the ideas and talents that set the team apart from others.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Survey: CMOs feel the power I often ask CEOs how they measure marketing success. what is my marketing teams % of contribution to our revenue?

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

MAY 9, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The sales team focused on fewer opportunities - requiring the same effort as before - but the results were of much higher quality.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. However, there’s no denying the low cost of email marketing. Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Adobe Experience Cloud Blog

JULY 15, 2009

In the past three days, I have been invited to a half dozen Webinars and seminars about them. They devote money to marketing, get some marketing results but don't generate sales and then abandon it, usually muttering something about how marketing is a lot of BS. Hence the name of our book.).

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Sales B2B Marketing 48

thePoint

MAY 25, 2018

The inventory likely confirmed one key thing for you: marketing requires knowledge and skills across a vast domain. The whole point of a marketing team, which you want to build over time, is to put together a set of employees and outside incremental resources that cover the bases and complement each other. Priorities/Actions.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Convince & Convert

AUGUST 10, 2010

It’s in our DNA. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

AUGUST 18, 2010

What’s the hot new trend in social media that we can bring to our clients? Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? How can we find a social media guru to add to our team?

PR 162

PR Social Media Paid Content Media 162

SmartBug Media

SEPTEMBER 20, 2022

All good things must come to an end, and unfortunately, this will be our last INBOUND 22 series recap article. Marketing trends. Last but not least, today’s article will tackle creativity and culture in B2B marketing. Am I going to spend my budget on brand, or am I going to spend it on more direct marketing?

Creativity 52

Creativity B2B Marketing B2B Advertising Agencies 52