Remove Cold Calling Remove Direct Marketing Remove Event Remove Webinar
article thumbnail

The Lead Generation Strategy Guide

Zoominfo

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Outbound prospecting is a direct marketing channel where salespeople identify target customers and then directly reach out to them in order to introduce them to their company or product.

article thumbnail

B2B Lead Generation Blog: Cold Calling Tips for the complex sale

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Peter Davidson at the BeConnected blog pointed me to Kevin Stirtzs post on cold calling. Thanks Peter. Thanks Peter.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How should B2B brands engage decision makers?

Champion Communications

Do B2B buyers want to go to your event? Champion Communications recently hosted a webinar to dig deeper into the minds of B2B buyers and gain insight into these questions. Kerry says that she does pay attention to things she gets sent via direct marketing, but it has to be trusted. “If Lastly, we talked about events.

article thumbnail

B2B Lead Generation Blog: Combine Your Cold Calling Efforts With Email Marketing

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This gives us a bit of marketing ESP (extra-sensory perception) to combine our shared knowledge from various mediums such as email newsletters.

article thumbnail

The Lead Generation Strategy Guide

Zoominfo

For example, a behavioral lead scoring rubric based on a 100-point threshold may award 50 points whenever a lead registers for a webinar. Examples of outbound prospecting include email outreach, social selling , and cold calling. Inbound Marketing Inbound marketing is slightly more complex than outbound prospecting.

article thumbnail

Importance of Data Quality in Driving ROI via B2B Lead Generation

Binary Demand

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

article thumbnail

B2B Lead Generation Blog: Webinar: Eight critical success factors for lead generation

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. EDT, Brian Carroll will be hosting a webinar on critical but often overlooked factors for successful lead generation.