Customer Experience Matrix

JUNE 2, 2009

Summary: marketing vendors offer several types of social media applications. But none truly automates social media management, which is what's ultimately needed. Social media is this month’s Trend of the Year. But no one knows how best to use it, which has led to a wide range of offerings under the social media label.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

Webbiquity

JUNE 8, 2010

With all of the hype surrounding social media, knowing how to dip your toe in the water without falling into the deep end of the social media pool can be challenging. And how do you optimize the time you spend with social media sites? Social media is in the press every day. Guest post by Kim Albee.

Social Media 100

Social Media Marketing Automation Services Media Digg 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. Which media sources are relevant to your goals? Share this on Linkedin.

Work Management 100

Work Management Social Media Marketing Management Social Marketing 100

Webbiquity

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

Social Media 100

Social Media Social Marketing Media Marketing Analytics Tools 100

Webbiquity

DECEMBER 28, 2010

But a well-written and optimized press release can generate dozens or even hundreds of links from quality news sites and blogs overnight. First, make sure the press release itself it well-optimized (e.g. Finally, use online press release distribution sites to spread your news far and wide. Share this on Bebo.

SEO 100

SEO Enterprise Management Digg Press 100

Contently

JANUARY 11, 2017

We try to incorporate real-time events in pop-culture and the news,” explained Kashem Miah, global director of social media and content marketing at Shutterstock. “In The Game of Thrones experiment was extremely successful from a PR perspective, getting picked up in over 60 media outlets including BuzzFeed and Mashable.

Digg 60

Digg ROI Paid Search Agency Advertising Agencies 60

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. ‘Loser.

PR 100

PR Tools Tips Blogger 100

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

JULY 20, 2012

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). Digg, it’s more of like the demise of Digg.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. The Very Basics of Blogger Outreach by Social Media Today.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Webbiquity

NOVEMBER 29, 2010

Any editor who isn’t embarrassed by the Anvil Media – Attensa Wiki-gate fiasco should be permanently banned. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. Blogs are now the mainstream media. Post on Google Buzz.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Writing on the Web

JANUARY 12, 2011

I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). 4 Time-Saving Tips for Social Media Marketing. It’s extremely important that you edit your stories, and in many cases, you’ll have to do some rewriting. Blog this on Blogger.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Webbiquity

MARCH 22, 2010

Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. Ever, ever, EVER include a press release as an attachment (many bloggers will automatically delete unsolicited messages containing attachments). Help them promote their content through Twitter and other social media tools.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Buzz Marketing for Technology

SEPTEMBER 15, 2010

There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. Obviously PR firms could add “digital media” as a compliment to “traditional media” but upper management doesn’t care about digital media. Email this to a friend? Share this on Facebook.

PR 100

PR Conversion Ning Digg 100

Biznology

AUGUST 14, 2012

If you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media. Social media’s stupid, right? 8 Ways to Convince Your Boss Social Media is a Good Idea (blogs.constantcontact.com). Social Media Marketing 101 (twincreekmedia.com).

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Biznology

FEBRUARY 5, 2013

I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Social media is a trap. Most companies do a pretty good job of posting all their wins, news, press, and announcements onto their site. One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Dahle Communication

MARCH 23, 2010

Back in the day before social media and websites like TMZ.com , public relations was all about controlling the message. The PR machines would hold their press conferences when they wanted, they would only release statements that they wanted and they dictated what the newspapers and talk-show hosts would talk about.

Digg 65

Digg Public Relations PR Viral Marketing 65

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

WebMarketCentral

SEPTEMBER 10, 2008

The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). So, here are some tips for using different types of social media sites for SMO. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

Buzz Marketing for Technology

JULY 22, 2008

as a media professional, i cant understand how a company can so blatantly spam people like that. Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. more share options ). fewer share options ). This video will appear on your blog shortly. Thank you for sharing this video!

Youtube 100

Youtube CAN-SPAM Privacy Policies Web 2.0 100

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. Tools like HubSpot do a great job of quantifying social media leads, but still have some last-click bias. The recent United Airlines breaks guitars incident is one extreme example of this.

Social Media 20

Social Media Paid Content ROI Media 20

readwrite

APRIL 9, 2008

Martin Green, VP of Business at Meebo, says that just like the banner ads that used to appear on search results pages before contextual text ads made the thought of banner ads on those pages seem absurd – so too will a new era of invitations to engage with sponsors make banner ads look ridiculous on social media web pages.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Banner Ads Digg 40

WebMarketCentral

AUGUST 1, 2007

Part 1 of this series rated the various types of viral media; this post focuses on promoting your viral content to get maximum exposure and pass-along. Trade publication editors are more likely to write about viral media that are industry-related (and creative) than those that rely primarily on humor. in your booth.

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

Buzz Marketing for Technology

JUNE 27, 2008

The KM exercise must be rooted in pressing business issues (and there should be plenty of those to go around, given the business climate). Comments Digg This. © 1994 - 2008 CXO Media Inc. Keep It Real. If you havent already, spend the $14.95 on a copy of Malcolm Gladwells The Tipping Point to learn more about influencers.).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

WebMarketCentral

JANUARY 5, 2009

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company's name. Create accounts on social bookmarking sites like Wikio , Mixx , Digg and/or StumbleUpon.

Work Management 20

Work Management Jigsaw Wikipedia Digg 20

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Adobe Experience Cloud Blog

AUGUST 27, 2008

I started experimenting with social bookmarking sites like Digg, del.icio.us A recent post on your blog discusses using blogs for social media. What opportunities do you see for companies to leverage social media and blogs to increase inquiries and improve Marketing ROI? and StumbeUpon for B2B marketing in early 2007.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

Online Marketing Institute

JANUARY 4, 2011

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Be yourself even if it is a company blog. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it?

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? Listening for and spotting a customer issue, responding to them and solving their problem in minutes using social media provides what can only be called an “exceptional customer experience”.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Webbiquity

DECEMBER 13, 2010

The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it. Here are five audiences to keep in mind when posting any content or engaging in social media interactions. Make it good.

Social Media 100

Social Media Social Marketing Media Digg 100

WebMarketCentral

MARCH 2, 2009

How To Actually Get Links From Your Linkbait by SEOmoz This post offers three strategies for getting links from your content even when it doesn't make the first page of Digg. The next idea is.read the post! Jeff Quipp.

Link Building 20

Link Building SEO Ad Building Linkbait 20

Biznology

FEBRUARY 12, 2013

This sort of general point-of-view is actually dangerous for anyone who actually wants to be successful using social media as a marketing platform. Social media is people and not a pit full of vipers. As a result, social media is oppressively noisy. The Internet is a disrupting medium — social media doubly so.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Buzz Marketing for Technology

NOVEMBER 30, 2009

Romi Mahajan is President of KKM Group, an Advisory company focused solely on Strategy and Marketing in the Technology, Media, Agency, and Luxury Goods sectors. A well-known speaker on the technology and media circuit, Mahajan serves on a variety of Advisory Boards and speaks at over a dozen industry events per year. Who is Romi?

ROMI 100

ROMI Advertising Agencies Paid Search Agency Social Media 100

Webbiquity

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Coordinate efforts.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100