B2BMarketing.net

FEBRUARY 8, 2024

At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. We provide this unique grid below, as Didier created it and presented it at Ignite, and detail each of its individual recommendations and features. It’s quite a ride. Each has merit.

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

Hinge Marketing

DECEMBER 4, 2019

Professional services firms have also taken advantage of M&A as a way to address an acute talent shortage in a fiercely competitive labor market. How do mergers and acquisitions impact a firm’s brand (maybe even multiple brands if we’re talking about a “ house of brands ”), marketing and business development? Market perception.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

Circle Studio

JULY 7, 2022

A solid marketing strategy should be at the center of an A/E/C firm’s marketing plan—defining and directing every facet of the firm’s marketing activities. If any one thing encapsulates modern marketing it would be the concept of being client-centric. So how do you start to change the focus of your marketing strategy?

Marketing Budget 60

Marketing Budget Marketing Strategy Marketing & Strategy Account Based Marketing 60

seo.co

SEPTEMBER 25, 2023

Marketing agencies provide critically in-demand SEO services to the millions of business owners who need them—and profit from their efforts. Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. That’s where good SEO agencies come in.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Varicent

MARCH 24, 2022

Some of these will come from leads generated by marketing campaigns. The marketing function will help significantly with this by running lead generation campaigns. Are these needs sufficiently compelling to justify the costs you may potentially propose? 4) Presenting Your Value Proposition. 7) Proposal.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

ClearVoice

JANUARY 26, 2024

Heck, not all marketing people are content people. Marketing is the tip of the spear for driving growth and new customer acquisition. Paid is straightforward, it’s sexy (to non-marketing executives, at least), and it’s a simple sell internally when navigating the budgeting process because of the instantly measurable ROI.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

EMagine B2B Blog

SEPTEMBER 27, 2018

We sat down to interview our stellar account manager, Lauren Hanson, to help you decide if we are the right web design & digital marketing agency fit for your business. That all gets neatly packaged in a proposal for their consideration. Q: How do you feel that emagine is differentiated with regard to account management?

Paid Search Agency 62

Paid Search Agency Advertising Agencies Ad Agencies Design 62

EMagine B2B Blog

SEPTEMBER 27, 2018

We sat down to interview our stellar account manager, Lauren Hanson, to help you decide if we are the right web design & digital marketing agency fit for your business. That all gets neatly packaged in a proposal for their consideration. Q: How do you feel that emagine is differentiated with regard to account management?

Paid Search Agency 55

Paid Search Agency Advertising Agencies Ad Agencies Design 55

Marketing Interactions

JANUARY 3, 2022

With every interaction, people learn something that shifts their context and comprehension, whether forward or backward, positively, or negatively. Unfortunately, many marketing campaigns provide the same content to both buyers and customers. B2B marketers have often painted our audiences into a corner. That’s new….

B2B 69

B2B Paid Search Agency Lead Scoring Lead Ranking 69

The ROI Guy

JULY 9, 2018

Although this appears positive, Tamara Schenk, Research Director for CSO Insights wisely highlights, “Because this somewhat neutral and indifferent position doesn’t drive loyalty, this means that these buyers wouldn’t even miss salespeople if they would go away.” Most buyers ( 58% ) saw little difference among sellers, and 10.4%

Business 53

Business Peer-to-peer Differentiation Case Studies 53

BenchmarkONE

FEBRUARY 3, 2022

Oftentimes, content creation is such a complex process that marketers breathe a sigh of relief when they press publish, thinking the job is done. Ross Simmonds, founder at Foundation Marketing , believes “Content distribution differentiates a piece of content that thrives and one that falls flat.”.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Content Marketing Institute

AUGUST 2, 2018

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too.

Storytelling 95

Storytelling Brand Identity Branding Paid Search Agency 95

Hinge Marketing

JANUARY 31, 2022

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Hubspot

FEBRUARY 22, 2017

Whether it's due to the demise of the agency-of-record, growing concerns over transparency issues, or the invasion of management consulting firms on ad agency turf, marketers are actively shopping for agencies like never before. 6 Seemingly Harmless Proposal Mistakes. 4) You "save" your best material for the presentation.

RFP 69

RFP Paid Search Agency Advertising Agencies Marketing Proposals 69

Belkins

DECEMBER 20, 2020

Marketing agencies have to generate leads to keep their business going. So how to get leads for digital marketing? How to Generate Leads for Digital Marketing Agencies: - Research your audience. What marketing strategies do they apply and what content do they publish? Cooperate with similar businesses. Be engaging.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111

Outbrain

DECEMBER 28, 2021

In competitive consumer markets, branding strategy has become more important than ever to differentiate your brand among this ‘soup’ of brands. Brand awareness relates to how aware people are about a brand, from its logo, ads, slogan or simply its market presence. Brand differentiation. But where to start? Brand equity.

Brand Identity 43

Brand Identity Branding Paid Search Agency Advertising Agencies 43

Hinge Marketing

FEBRUARY 10, 2015

The story may sound familiar: The proposal was insightful, reflecting a true picture of the client’s situation, and the expected value of the project made the decision a no-brainer. After all, that rationale reinforces their position–at least to a point. Still, the project went to someone else. Asking “Why not us?

Marketing Proposals 48

Marketing Proposals Consulting Work Management Marketing Management 48

The ROI Guy

OCTOBER 21, 2015

A Traditional Business Case typically tallies the costs, benefits and risks of a proposed solution. Discounted cash flow, ROI, payback, NPV, and IRR are typically calculated and presented to deliver financial justification and rationalize the purchase. IDC reports that 95% of purchase decisions require a formal business case.

Lead Ranking 40

Lead Ranking Business Marketing Proposals Lead Scoring 40

SalesIntel

JUNE 28, 2021

If you want your company to grow, the marketing team must ensure that fresh leads and paying customers arrive regularly. In this article, we want to share a tried-and-true marketing strategy for achieving a strong lead funnel for revenue growth. Customers come and go, but bills and expenses stay the same. What Is a Lead Funnel?

Sales Management 52

Sales Management Top of Funnel Lead Ranking Sales Qualified Leads 52

Hinge Marketing

JUNE 24, 2019

differentiated) and that potential clients value that difference. Market Pricing, another common approach to pricing professional services, attempts to price a service at a rate that reflects the price commonly paid for this service at competitive service providers. Download The Marketing Planning Guide. undifferentiated).

Pricing 92

Pricing Price Lead Ranking Work Management 92

Hinge Marketing

AUGUST 24, 2015

They never even asked you for a proposal. To solve this, you need to understand the issues facing potential clients and be visible in the marketplace, presenting your perspective and potential solutions. SEE ALSO: Rethinking Referral Marketing: Build Out Your Visibility. Your Proposal Is Not Convincing. Frustrating.

Work Management 48

Work Management Marketing Management Marketing Proposals Best Practices 48

Golden Spiral

NOVEMBER 20, 2018

Fair questions, but, keep in mind there’s a reason why “being a thought leader” is such a coveted position in an industry. Some benefits of thought leadership include: Lead generation: 42% of thought leaders believe that this position helps with lead generation. If a thought leader in our industry already exists, how can we compete?

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Paid Search Agency Marketing Automation Services 59

B2B Marketing Traction

OCTOBER 28, 2009

One of the networks I belong to, ProVisors , advocates the use of one-sheets or one-pagers that describe each member’s differentiators and the benefits of the service(s) they provide. By using a printed marketing piece, they are reinforcing their elevator pitch with more detail, perhaps including testimonials, case studies, bio and more.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Biznology

JULY 23, 2012

blog, Are Keywords Market Shares? So, once valid and qualified Keywords are chosen and properly integrated into a Web site focussing on market shares, what else is needed to actually get more sales? No matter what’s proposed by these service providers, it’s very likely that HIGHLY COMPETITIVE BUSINESS OFFERS won’t be in the lot.

SERP 80

SERP Copywriting Validation Emarketing 80

Hinge Marketing

APRIL 15, 2015

Odds are that you’re planning to do a bit of detective work before presenting your case to your leadership team. The professional services industry is a big, wide world and the marketing and branding firms that serve it run the gamut. Keep in mind that more than one call is usually necessary to get to a proposal.

Work Management 48

Work Management Advertising Agencies Marketing Management Service 48

Hubspot

MAY 23, 2017

I've seen the inside of hundreds of marketing agencies over more than a decade, including my own. Most marketing agencies struggle to generate recurring revenue. 1) Your Own Marketing Sucks. So why the hell would a company hire an agency that doesn't prioritize their own marketing? 9 Reasons Your Retainers Aren't Bigger.

Advertising Agencies 73

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 73

Hinge Marketing

NOVEMBER 12, 2015

Many accounting firms are reluctant marketers, spending less on average than other professional services industries. In fact, there are firms have been able to grow at a rapid clip year over year — in part because they approach marketing differently. SEE ALSO: The Future of CPA Marketing. They need occasional reminding.

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48

The ROI Guy

SEPTEMBER 19, 2011

Sales and marketing a higher-priced supplier requires proactive transparency, differentiating the higher initial price versus a superior solution with lower costs over the useful lifecycle, more business value / bottom-line benefits, and / or lower risks.

B2B 40

B2B Pricing Price Comparison 40

Hinge Marketing

JULY 18, 2019

Should you specialize and zero in on a specific market niche? This strategy is called differentiated marketing. Differentiated Marketing Defined. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Hubspot

APRIL 1, 2018

Establish how your brand/product will be positioned. Then, a fitness craze emerged -- and the folks in Nike's marketing department knew they needed to take advantage of it to surpass their main competitor, Reebok. (At It was a breaking story across the marketing and advertising industry. of the vodka market. Just Do It.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Terminus

JANUARY 16, 2019

I keenly remember watching a grainy video of Sangram explaining the flipped funnel on a whiteboard and doing my best to wrap my head around this new concept of account-based marketing. As the ABM market matured, so had our product. In 2016 we made it official, and I became a full-time Terminator. Step 2: Discovery – What’s in a Brand?

Account Based Marketing 29

Account Based Marketing Brand Identity Branding Paid Search Agency 29

Hubspot

FEBRUARY 6, 2017

The man behind the bottle's unique form is Kenji Ekuan, a Japanese industrial designer who dedicated his life to creating positive, useful things after witnessing the atomic devastation of Hiroshima -- where he lost both his sister and father. 300 million bottles later, the design is still an integral part of the Kikkoman brand.

Design 28

Design Advertising Agencies Paid Search Agency Marketing Proposals 28

Heinz Marketing

MARCH 4, 2019

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. As a new head of marketing at a startup, there’s a thousand things to focus on. In early stage companies, they don’t often starve.

Top of Funnel 62

Top of Funnel Ideal Customer Profiles B2B Thought Leadership Paid Search Agency 62

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

FEBRUARY 8, 2023

Artificial intelligence presents a compelling opportunity to improve this stat and level up your sales operation. Forrester also predicts that the market for AI-powered platforms will grow to $37 billion by 2025. AI can also positively impact your team’s morale. Take responding to RFPs (Request for Proposals) as an example.

Marketing AI 83

Marketing AI RFP Work Management Marketing Management 83

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Consider the following circumstances that were infrequent or nonexistent just a few years ago, and are now a constant scourge for sales and marketing professionals. 3) Remember that blogging isn't just for marketers.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. Creating a marketing plan takes more than just writing down some ideas about how to promote your firm.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98