Salesforce Marketing Cloud
JANUARY 4, 2024
We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? Don’t assume a subscriber reads every email in a series of emails; rather, ensure every email expresses context and relevance.
Marketing Insider Group
DECEMBER 29, 2020
Personalized emails get much higher open rates. The top way to personalize customer experiences is through email campaigns. Effective email marketing will help your business: Build relationships. Segment lists to target different demographics with customized messaging. Set up workflows and email automation.
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Brandpoint
MARCH 14, 2024
With the ability to reach and engage with diverse demographics, social media offers a dynamic space for sharing stories, engaging with followers and driving audience interaction. Email marketing for branded content distribution Email marketing is a powerful tool for distributing and promoting branded content to targeted audiences.
Marketing Insider Group
AUGUST 11, 2023
Targeted Advertising: Paid social media advertising allows for precise targeting based on demographics, interests, and behaviors, ensuring that ads reach the most relevant audience. Different platforms cater to diverse demographics, so aligning your choice with your audience’s preferences ensures maximum impact.
SmartBrief - Marketing
JANUARY 23, 2024
Benefits and challenges of CTV advertising With linear TV, marketers mostly depend on broad demographic groups connected to broadcast dates. This will drive more engagement and conversions that can be monitored, and the data can be used to drive informed decision-making for future campaigns.
Navigate the Channel
SEPTEMBER 15, 2023
Traditional marketing strategies often rely on broad strokes, targeting large demographics with generic messages. AI-driven marketing automation tools can handle repetitive tasks such as sending out email campaigns, posting on social media, and even responding to customer inquiries.
Salesforce Marketing Cloud
AUGUST 29, 2023
Show what you stand for : It’s not enough to just create some social media posts or email campaigns about corporate goals like sustainability or equality. If you talk about equality in your messaging, practice what you preach and make sure your storytelling reflects your diverse customer base.
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