Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. Let’s start with DemandBase. Data in the DemandBase DMP comes from both DemandBase and clients. So much for the mechanics.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. More than 50% of advertising spend is wasted… but which 50% is the challenge that ABM vendors are targeting with AI.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Martech

SEPTEMBER 20, 2023

Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. ” 6sense and Demandbase may be more expensive, but performance might offset those higher costs.

DemandBase 104

DemandBase Marketing Attribution Account Based Marketing B2B 104

DemandBase

JANUARY 8, 2019

Here at Demandbase, we knew Account-Based Marketing best practices could be applied to paid search so we could continue to focus our digital spend on high-value targets. Demandbase tested new strategies and scaled our SEM channel with optimized performance that grew our business. You can do the same.

Account Based Marketing 58

Account Based Marketing DemandBase SEM Paid Search Agency 58

Engagio

FEBRUARY 14, 2024

2023 was a year of significant change and growth for Demandbase. account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7 consumers).

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Engagio

AUGUST 15, 2023

If you’re using ad tech from a provider other than Demandbase, chances are you’re using a platform that doesn’t speak B2B as its native language. That’s not the case at Demandbase. In other words, wasteful spending. But there’s still too much wasted spend, and there’s a better way.

Paid Search Agency 62

Paid Search Agency DemandBase Ads Ideal Customer Profiles 62

Engagio

APRIL 12, 2024

Current customers spend 67% more (on average) than new customers ( BIA Advisory Services ) Acquiring new customers involves substantial investments in marketing and sales and a lengthy nurturing process (think: email, phone calls, social media outreach, and more). Current customers spend 67% more (on average) than new customers.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Engagio

NOVEMBER 16, 2023

In fact, according to a 2022 Forrester TEI Study, “Demandbase account-based marketing and sales platform delivers a 367% three year return on investment (ROI).” Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Demandbase can be used to support the evaluation of program effectiveness as well.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Engagio

MARCH 8, 2023

Using a B2C DSP for your advertising needs simply wastes ad spend and doesn’t account for the complexities of B2B buying. The post 3 Steps to Wowing Buying Committees with B2B Advertising appeared first on Demandbase. Read on to see why B2B advertisers need a DSP that's custom-built for B2B.

Buy 77

Buy Advertisements Advertising DemandBase 77

Engagio

JANUARY 19, 2021

But if you’re a SaaS company like us at Demandbase, you’ll also want to consider a third type of information about your prospects: technographic data. When refining the ICP, consider the account’s information technology spend and their technology purchase behavior. But it can be easily done in the Demandbase One ABM Platform.

Ideal Customer Profiles 133

Ideal Customer Profiles Demand Generation DemandBase Marketing AI 133

Contently

JANUARY 31, 2023

Content marketers, for our part, can use customer sentiment to inform content plans and ad spending in a way that prioritizes the channels, content formats, and subjects that AI predicts will be top-of-mind for customers in the near future. There is also content personalization functionality embedded in platforms like HubSpot and Demandbase.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

DemandBase

OCTOBER 23, 2018

How do I tie advertising spend to business outcomes? Want to learn more about how Demandbase can help you? The post “How Do I Tie Advertising Spend to Business Outcomes?” and Other Burning Questions appeared first on Account-Based Marketing – Demandbase. How do I help my sales team increase efficiency?

Account Based Marketing 40

Account Based Marketing Spending DemandBase Advertisements 40

Engagio

MARCH 17, 2021

No more spending money to attract companies that Sales didn’t want to talk to. The post Five Reasons Why Account-Based Experience (ABX) Matters appeared first on Account-Based Marketing – Demandbase. Then, in around 2015, we saw the explosive rise of Account-Based Marketing (ABM). And it was pretty exciting, too.

Account Based Marketing 161

Account Based Marketing DemandBase ABM Inbound Marketing 161

Engagio

NOVEMBER 17, 2022

We’ll be closed for the week of November 21 - 25, so our employees can refresh, recharge, and spend time with their families and loved ones without worrying about getting behind. . The post OOO: Mark Your Calendars appeared first on Demandbase.

DemandBase 62

DemandBase Spending 62

Engagio

OCTOBER 1, 2021

Integrations with web analytics tools like Google and Adobe Analytics along with standalone solutions, like Demandbase Site Analytics , has made it easy for both marketing and sales to have a clear understanding of which channels and pages resonate most with their target accounts at all times. Attribution Made Easy. Take a Closer Look.

Touchpoints 71

Touchpoints Marketing Attribution DemandBase Allocation 71

Engagio

JANUARY 14, 2021

So they aren’t spending the time to do their research, and our accounts are taking notice. We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we use machine learning to identify this information; we call it the Qualification Score.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

JULY 6, 2023

@demandbase Ramp up your 2023 ad strategy! That’s why it’s crucial to be smart with your spending. appeared first on Demandbase. b2b #b2bmarketing #b2bmarketing ♬ original sound – kardashianshulu Effective advertising is all about reaching the right people with the right message at the right time.

ROI 71

ROI Ads Allocation DemandBase 71

Engagio

SEPTEMBER 18, 2023

As the VP of GTM Strategy at Demandbase, I have narrowed the absolute must-know elements for every SDR down to three tips that I’ve seen be effective time and again in combating the headwinds that 2023 has thrown at us. The post Top 3 Things SDRs Need To Know In 2023 appeared first on Demandbase.

Marketing Budget 77

Marketing Budget DemandBase Work Management Marketing Analytics Tools 77

KoMarketing Associates

MAY 1, 2019

DemandGen, Content4Demand, DemandBase and Salesforce Pardot recently came together to conduct the “2019 Demand Generation Benchmark Survey” to see how marketers’ budgets are lining up with their top objectives. At least 16 percent claimed that it will rise by more than 30 percent.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

DemandBase

MARCH 30, 2020

First, let’s consider the evolution of digital media spend. The post Underpin Your ABM Strategy With Account-based Advertising appeared first on Account-Based Marketing – Demandbase. B2B advertising is no different. This quickly grew into broader buys on sites that catered to obvious themes and contexts. Remember the pin factory.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

Engagio

OCTOBER 14, 2021

When it comes to B2B ad strategies, there’s no one better to talk to than Jennifer Hughes, Director of Digital Marketing for Demandbase. . Jennifer tells us how Demandbase can help you find the narrative. The ease and power of scaling your content across multiple marketing channels with account-based marketing.

DemandBase 71

DemandBase Practices Ads B2B Thought Leadership 71

Engagio

FEBRUARY 25, 2021

2020 was a year of significant change and growth for Demandbase. The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. Demandbase has always taken a different approach to target account identification. At any given time, Demandbase has around 3.7

DemandBase 71

DemandBase Classified Ads Vendors Comparison 71

Engagio

JULY 27, 2021

Predictive analytics allows revenue teams to better target campaigns, create efficient ad spends and gain traction through customization. The uses mentioned above are no stranger to Demandbase. Use Engagement Minutes to track the time your target accounts are spending with you. Digital conversions. Account planning.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

DemandBase

JULY 23, 2020

The 2020 ABM Market Research Study from Demandbase is here. Target the people and accounts you already know, enabling you to spend less money on demand gen campaigns to generate new names. The post The Surprising State of ABM in 2020 appeared first on Account-Based Marketing – Demandbase. Drumroll, please.

Account Based Marketing 120

Account Based Marketing ABM Budget Programs Allocation 120

DemandBase

MARCH 16, 2020

Today, I spend my days focused on quality. When I log in to Demandbase Targeting : • I’m making sure we’re continuing to see Lift by using ads to bring new accounts to the site and increasing the engagement of accounts that have recently been to the site. • SITE ANALYTICS. But often, I want to curate a personalized experience.

Account Based Marketing 80

Account Based Marketing ABM Paid Search Agency DemandBase 80

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. Rich, MRP, Madison Logic, Terminus and more. Here are seven of the top developments we are monitoring: 1. Platforms, not point solutions.

Account Based Marketing 124

Account Based Marketing Enterprise Management Work Management Marketing Management 124

Engagio

JANUARY 12, 2021

To measure how you’re creating and deepening relationships, measure where target accounts spend time, as well as how engagement increases over time. Are the right people at the account spending time with your company, and is that engagement going up over time? Sales interactions : Tracking when Sales spends time with target accounts.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. For one thing, your customers and prospects simply have more time on their hands—time that they are largely spending on digital channels. Shift to digital marketing.

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

DemandBase

APRIL 21, 2020

As Vice President of Advertising at Demandbase, prospects and clients often ask me about the differences between Demandbase’s advertising solution and that of our competitors, the difference between a B2B DSP and a B2C DSP. The short answer is that Demandbase has heavily invested in building a customized B2B demand-side platform (DSP).

Advertising Agencies 52

Advertising Agencies Account Based Marketing DemandBase Paid Search Agency 52

Engagio

MAY 31, 2023

Spending just a few extra minutes thinking creatively can make a significant difference. By prioritizing branding and shifting their marketing spend, they achieved profitability and better ROI — today 90% of the traffic to its platform arrives directly, unaided by search advertising.

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

Metadata

NOVEMBER 17, 2021

You can see this when you look at the inclusion criteria for a Forrester or Gartner report on ABM Platforms — it reads like a Demandbase features list. When “ABM platforms” showed up 10 years ago from Demandbase, Terminus, and others ABM was accepted as a “technology.”. Because they charge a percent of the ad spend.

Account Based Marketing 98

Account Based Marketing ABM Enterprise Management Work Management 98

DemandBase

MAY 28, 2020

According to Forrester (in their report “ Why Marketers Can’t Ignore Data Quality “), “Thirty-seven percent of marketers waste marketing spend as a result of poor marketing/media data quality. Check out this blog from @Demandbase, which lists five types of data that strengthen marketing performance. click to tweet.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

DemandBase

MARCH 10, 2020

As B2B marketers, we spend a lot of time and money driving visitors to our websites. In fact, Demandbase found that target accounts who saw our ads and engaged on our website were 60% more likely to turn into opportunities. spend due to personalization. appeared first on Account-Based Marketing – Demandbase. Start Simply.

DemandBase 52

DemandBase Account Based Marketing SEM ABM 52

Martech

JANUARY 21, 2022

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without. Click here to download!

Account Based Marketing 120

Account Based Marketing Marketing Automation Services Marketing Management Vendors 120

Engagio

JUNE 14, 2023

Right now, businesses are being extra cautious around spending due to uncertainty. The post A CSO’s Guide to Quarter Closing in Difficult Times appeared first on Demandbase. Not only is this approach great for showing partnership and support, but it will also give you better insight into how your company can best support them.

DemandBase 62

DemandBase Forecasting Sales Cycle Transparency 62

PureB2B

MARCH 4, 2019

Super grateful to have @liasoon representing the Women in B2B Network alongside @csklar , @jenspencer , Lauren Witte & @mchang16 at #B2BMX pic.twitter.com/PAriGN1eiv — Demandbase (@Demandbase) February 27, 2019. We got to spend an awesome evening at Octane Raceway with a group of VIP B2BMX attendees.

DemandBase 85

DemandBase Brand Identity Branding Buzz 85

DemandBase

JULY 14, 2020

To that end, I’m proud to be the first to contribute to the Demandbase blog series Amplifying Our Voices, where, as members of the Demandbase family, we celebrate our differences—whether as women, people of color, or as people of different cultures, gender, sexuality or ability. appeared first on Account-Based Marketing – Demandbase.

DemandBase 64

DemandBase B2B Thought Leadership Thought Leadership Enterprise Management 64