Engagio

OCTOBER 30, 2023

Projects move more quickly from planning to execution, and higher quality work leads to better customer satisfaction, fewer revisions, and a more robust bottom line. appeared first on Demandbase. These improvements suggest AI, when used properly, will be truly transformative for go-to-market.

Marketing AI 62

Marketing AI Product Account Based Marketing Marketing Analytics Tools 62

Metadata

MARCH 25, 2021

Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata. And Metadata does just that.

Ideal Customer Profiles 59

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 59

Strategic-IC

JUNE 11, 2019

Using tools such as NPS to assess your customer satisfaction can ensure that you are delighting your customers at every stage, and will identify any weak points in your overall customer experience. According to Demandbase CMO Peter Isaacs, the main KPIs for modern advertising include reach, engagement and efficiency. Related: 5.

Account Based Marketing 72

Account Based Marketing Advertising Agencies Ideal Customer Profiles Lead Ranking 72

Valasys

MAY 27, 2019

According to Demandbase, 82% of the visitors on B2B websites aren’t actual customers. So, marketers need to be careful doing this so that no conflicting information or repetitive information is sent to the stakeholders in the account or the leads. This is a difficult task.

Account Based Marketing 69

Account Based Marketing Inbound Marketing B2B Marketing Marketing & Strategy 69

Metadata

MARCH 26, 2021

Sales team visibility Demo & Findings Once I had a clear understanding of what I was looking for, I researched the top players in the space: 6sense, Engagio (just before they were acquired by Demandbase), Terminus, and Metadata. And Metadata does just that. The details Here’s how Metadata optimizes demand gen efforts.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Account Based Marketing ABM 52

Online Marketing Institute

MARCH 13, 2011

asks Martin Longo, chief technology officer of startup Demandbase , based in San Francisco. Last week, his company released a tool, called Demandbase Stream, that aims to answer this question. Demandbase Stream, however, shows which IBM office the visitor came from, and what departments are located there.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Engagio

SEPTEMBER 29, 2021

Company: Demandbase. You’ll see classification-based predictive analytics in use with Demandbase One ‘s content recommendation system as well – when a visitor arrives on site, Demandbase One will make content recommendations to them based on existing audience data and the propensity that a visitor will engage with a certain piece of content.

Lead Ranking 126

Lead Ranking Marketing Automation Services Analytics Marketing Qualified Leads 126

ClickZ

JUNE 17, 2020

5: Demandbase: Account-based marketing (ABM) platform. Founded in 2006, Demandbase is one of the first account-based marketing platforms for B2B marketing and sales enablement. The Demandbase platform leverages AI and machine learning to deliver actionable insights to users. Category : Account-based marketing (ABM). What is it?

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

DiscoverOrg

SEPTEMBER 14, 2018

In this session, DemandBase , Pardot, and Salesforce tag-team to walk you through the basic tech stack for your account-based marketing initiative. At this session, Gartner is saying that they found NO correlation between customer satisfaction and business growth , when they studied the growth drivers of their own existing customers.

Account Based Marketing 207

Account Based Marketing Top of Funnel First-Mover Advantage ABM 207

PureB2B

MAY 30, 2022

Improvements in customer satisfaction can be expected, and you can also expect a reduction in churn. Demandbase Demandbase will let your marketing team supercharge their ad campaigns. This is natural, as you're targeting companies that are an ideal fit for your solution in the first place.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

PureB2B

MAY 30, 2022

Improvements in customer satisfaction can be expected, and you can also expect a reduction in churn. Demandbase. Demandbase will let your marketing team supercharge their ad campaigns. Recent research found that ABM leads to greater customer success and more advocacy for your solution within those companies.

Account Based Marketing 62

Account Based Marketing Enterprise Management Top of Funnel Campaigns 62

DiscoverOrg

SEPTEMBER 17, 2018

In this session, DemandBase , Pardot, and Salesforce tag-team to walk you through the basic tech stack for your account-based marketing initiative. At this session, Gartner is saying that they found NO correlation between customer satisfaction and business growth , when they studied the growth drivers of their own existing customers.

Account Based Marketing 120

Account Based Marketing Top of Funnel First-Mover Advantage ABM 120

Engagio

DECEMBER 17, 2020

Customer satisfaction will soar. The post How Adopting an Account-Based Go-To-Market Will Launch Your Sales Career and Revenue appeared first on Account-Based Marketing – Demandbase. ABM consistently delivers the personal and relevant experience that customers demand (and deserve).

Sales Management 98

Sales Management Account Based Marketing Top of Funnel Enterprise Management 98

Business Brainz

JULY 29, 2021

According to Demandbase. Different aspects like revenue, customer retention, and satisfaction all depends on the experience buyers get. It is putting the customer at the center of everything you do while being relevant. It is all about engaging buyers with relevant messages, delivered to them via a trusted channel, on their terms.

Account Based Marketing 52

Account Based Marketing ABM Buyer Personas Advertising Agencies 52

Biznology

FEBRUARY 23, 2015

DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content. 778 contacts were engaged with a 70% open rate (vs. 10%), 2 engagement worth $250k in revenue.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

The ABM Agency

APRIL 30, 2023

Demandbase found that companies using ABM experienced a 40% reduction in their sales cycles. Account Based Marketing enables firms to build stronger connections with their customers through customized services that meet their individual needs, resulting in greater satisfaction, loyalty and revenue generation over the long term.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Vidyard

JULY 17, 2014

All of the benefits of a conference panel or training session with the added satisfaction of being able to watch along from the office, or from home in your PJs and bunny slippers. Who doesn’t love a good webinar? The kicker was – all of us committed to promoting each webinar, even if we weren’t involved.

Webinar Metrics 54

Webinar Metrics Practices Effectiveness Best Practices 54

Full Circle Insights

JANUARY 26, 2021

The sense of accomplishment that comes with completing a project is part of it, but perhaps the higher rate of satisfaction also comes from using an approach that fits the times. Demandbase Attribution Debate Yields Surprises. That’s a winning formula during times of change—and a key to success in a post-pandemic economy.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

Full Circle Insights

AUGUST 16, 2021

The schools benefit from free expertise, employees get the satisfaction that comes with doing a good deed, and the business benefits from satisfied employees and a community that has more of the resources it needs. Demandbase Attribution Debate Yields Surprises. 4 Ways to Get Your CRM in Line with ABM Priorities.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98