Customer Experience Matrix

MAY 25, 2016

I’ve been writing about Demandbase since 2009, when they had already begun their climb from compiling company profiles to enhancing Web site visitor records to personalizing Web content to targeting Web display ads. But the Oracle announcement was last month’s news and the question with Demandbase is always, what’s next? .*

Account Based Marketing 0

Account Based Marketing DemandBase Eloqua Buy 0

Engagio

OCTOBER 25, 2022

Sales is eminently about human relationships, and sales leaders have always been skilled at fostering value-creating, sustaining relationships, not just with their customers but also internally with their teams. Top sales professionals succeed because they bring a deep understanding of human motivation and relationships to the table.

DemandBase 62

DemandBase 62

Webbiquity

FEBRUARY 22, 2022

.” Which is a longer way of saying what was previously noted in this post : B2C influencer marketing is transactional while B2B influencer marketing is about building relationships. When DemandBase produced this cartoon and promoted it on Twitter, was the objective lead gen? On to the lessons of the report. Source: Onalytica.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Martech

MAY 2, 2024

Demandbase Let’s begin with Demandbase, which recently released its new Buying Group AI product. The idea here is to get a relationship going early in the buying process, which these days happens almost entirely online. And a number of new tools and platforms have come along to help them out.

Ideal Customer Profiles 107

Ideal Customer Profiles Buy Marketing Automation Services Work Management 107

DemandBase

MARCH 17, 2020

This is why we’re excited to roll out Site Analytics, Self-Serve Targeting, and Demandbase Data Stream offerings. Demandbase has always been the leader in identifying the qualified account traffic to your site, and now, with Site Analytics, you have the ability to turn this data into actionable insights in new ways.

DemandBase 52

DemandBase Marketing AI Advertising Channels Enterprise Management 52

SWZD

APRIL 9, 2019

The sixth annual ABM Innovation Summit hosted by Demandbase kicked off with CEO and founder Chris Golec and CMO Peter Isaacson giving an entertaining opening Keynote address. One of the other things I noticed was the comfortable relationship the Demandbase executives appeared to have with the executives from Salesforce – the major sponsor.

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

Engagio

SEPTEMBER 29, 2023

Lead nurturing is the process of building a relationship with prospects that are not yet sales-ready, by conducting an informative dialog, regardless of the lead’s budget, authority, or timing. A few strategies we use at Demandbase to make this work: We adjust ownership based on the ICP fit and account and prospect journey stage.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Engagio

NOVEMBER 9, 2022

A high-quality, live interaction will always be the most powerful way to initiate a discussion, deepen a relationship, or accelerate a deal. The post Here’s How to Engage ABM Accounts With Live and Virtual Events appeared first on Demandbase. That’s why events are ideal for ABM and ABX!

Account Based Marketing 127

Account Based Marketing ABM DemandBase High Quality Lead 127

Engagio

NOVEMBER 16, 2023

During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. Making the case for ABM (or ABX as we call it at Demandbase) Why budget for ABM? Taking an account-based approach has many benefits.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

Engagio

SEPTEMBER 16, 2021

Here at Demandbase, we like to do Shark Week once a quarter, where we dedicate an entire week to generating sales pipeline through cold-calling, emails, videos, and more. At Demandbase, we have a top 5 that our AEs, SDRs, Marketing, and leadership all get behind to close. I like to go back to the whys : why Demandbase and why now?

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Engagio

JANUARY 30, 2024

This is when the model learns to recognize patterns or relationships between the features and the outcome. Demandbase runs on predictive models Predictive models are a powerful and effective way to forecast future events (sales, marketing trends, etc.) How predictive analytics modeling works in practice Data. Time to test and validate.

Lead Ranking 62

Lead Ranking DemandBase Forecasting Lead Scoring 62

Engagio

DECEMBER 7, 2023

The goal is to build a relationship and ultimately make a sale. The post How to Use Data for Better B2B Sales Prospecting: A Practical Guide appeared first on Demandbase. B2B sales prospecting is about finding and engaging with potential customers. But nobody ever said B2B prospecting is easy.

B2B Sales 71

B2B Sales Practices DemandBase B2B 71

Martech Advisor

AUGUST 30, 2019

Folloze, a Customer Engagement Platform, announced new data integration capabilities for its cutting-edge AI-powered personalization engine in partnership with Demandbase on Aug. Folloze’s new integrations with Demandbase will help transform how B2B enterprises engage, convert and win target accounts.

DemandBase 43

DemandBase Account Based Marketing Personalization ABM 43

Engagio

AUGUST 11, 2023

This blog was written by Bob Samuels, Co-founder at TechConnectr to showcase a recent webinar featuring Demandbase CMO Jon Miller In the ever-evolving landscape of marketing, staying ahead of the curve is not just an advantage; it’s a necessity. We hope to see you there!

Account Based Marketing 62

Account Based Marketing Marketing AI Webinar Metrics Marketing Strategy 62

KoMarketing Associates

FEBRUARY 1, 2018

A survey conducted by Demandbase discovered that although 66 percent of agency-based marketers are already deploying ABM, 45 percent of their clients do not fully understand ABM. For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. ABOUT KENT RAGEN.

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

Engagio

JULY 1, 2021

A core feature within Demandbase One is Selectors. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. But with Demandbase Selectors, you are able to perform basic segmentation and advanced, cross-object segmentation. Why is Demandbase Selectors useful?

Demand Generation 93

Demand Generation Account Based Marketing ABM DemandBase 93

Engagio

DECEMBER 9, 2020

When working with Demandbase customers, I often hear, “But we don’t want to leave any money on the table. Remember that effective marketing requires lead nurturing to build trusting and genuine relationships with prospects over time. That’s music to our ears at Demandbase. Personalize brand experiences on digital.

Account Based Marketing 165

Account Based Marketing ABM DemandBase Marketing & Strategy 165

Engagio

JANUARY 19, 2023

Tara Quel dives into how to use field marketing events to get in front of potential customers and showcase your product or service while building relationships with them. The post Leveraging ABM to Build an Effective Financial Services Field Marketing Event appeared first on Demandbase.

Account Based Marketing 62

Account Based Marketing ABM Service DemandBase 62

Engagio

SEPTEMBER 18, 2023

As the VP of GTM Strategy at Demandbase, I have narrowed the absolute must-know elements for every SDR down to three tips that I’ve seen be effective time and again in combating the headwinds that 2023 has thrown at us. Show how you’ve helped people in their role to be more effective and build that relationship over time.

Marketing Budget 77

Marketing Budget DemandBase Work Management Marketing Analytics Tools 77

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Engagio

JANUARY 24, 2024

For us, and Demandbase, we sell to sales and marketing teams. It’s keeping up with this theme that it all comes down to relationships. Aaron: I think it’s going to be the brands that help you identify who’s interested and help you reach those people the quickest , which relates to Demandbase.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

Top Rank Marketing

NOVEMBER 15, 2023

Incorporating influencers throughout the customer journey fosters familiarity and strengthens vendor-influencer relationships, benefiting both parties. As measurement techniques refine, the true business impact of genuine relationships will come to the forefront, underscoring the value of trust and credibility in every partnership.

Work Management 140

Work Management Marketing Management B2B Marketing B2B 140

Tony Zambito

MAY 17, 2021

Jon Miller, chief marketing and product officer of Demandbase is advocating for ABX. ABM or ABX also requires that you understand the relationship between the broader and micro context of goals. A response to the challenges and limitations of viewing ABM through the lenses of marketing only. And adopting a lifecycle viewpoint.

Account Based Marketing 224

Account Based Marketing ABM Buyer Personas Intent Signal 224

Engagio

OCTOBER 11, 2023

At Demandbase, we make large investments in these collaborations because they directly strengthen our customer relationships and ability to drive growth. The post The Marketing And Sales Data Providers B2B Landscape, Q4 2023: How to Select the Right Provider for Your Needs appeared first on Demandbase.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

KoMarketing Associates

MAY 1, 2019

DemandGen, Content4Demand, DemandBase and Salesforce Pardot recently came together to conduct the “2019 Demand Generation Benchmark Survey” to see how marketers’ budgets are lining up with their top objectives. Additionally, top sales performers have a stronger relationship with their marketing team members.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

DemandBase

NOVEMBER 20, 2019

Today I made one of the easiest, hardest, and most gratifying decisions in my 12-year career as founder and CEO of Demandbase. I am proud to share that seven-year veteran and chief revenue officer of Demandbase, Gabe Rogol, will take the helm and lead this next chapter in our growth. The First $100 Million. The First $100 Million.

Account Based Marketing 80

Account Based Marketing DemandBase Forrester ABM 80

Convince & Convert

FEBRUARY 9, 2024

All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. These solutions can help you capture attention, deliver tailored messages, and enhance customer relationships. But, no one is there yet.

Deliverability 131

Deliverability Ad Frequency DemandBase Paid Search Agency 131

Engagio

JUNE 29, 2021

Relationship —does your team have relationships with key leaders or investors there? The relationship data will come from your sales team (or sometimes, a software like LinkedIn). Also available through Demandbase.). There are several such groups, Demandbase being one of them.

Marketing Automation Services 71

Marketing Automation Services Lead Ranking Service DemandBase 71

Engagio

JANUARY 12, 2021

There are three main categories of tracking and measuring your ABM success: Engagement : Am I creating and deepening relationships with target accounts? Reps want relationships with the right people at the right accounts. Hence, engagement analytics is an ABM metric that measures relationship quality, not quantity. More emotion.

Account Based Marketing 112

Account Based Marketing ABM Lead Ranking Top of Funnel 112

SalesIntel

APRIL 19, 2024

Demandbase provides insights into contacts, company details, and buying signals. With the right data partner, you can improve their sales and marketing efforts, find more leads, and build better customer relationships. Their AI technology tracks online behavior to determine buying intent.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Demandbase provides insights into contacts, company details, and buying signals. With the right data partner, you can improve their sales and marketing efforts, find more leads, and build better customer relationships. Their AI technology tracks online behavior to determine buying intent.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Engagio

JANUARY 14, 2021

We conducted a study at Demandbase that showed that SDRs can save about 5+ hours a week of work with effective prioritization. At Demandbase, we pair predictive analytics with FIRE, an easy-to-remember portmanteau that stands for the following elements that identify your best accounts: Fit — Find the accounts that fit into your ICP.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Engagio

JULY 27, 2021

This allows your B2B teams to better understand where their prospects are in the sales cycle and helps you develop key relationships with those accounts. The uses mentioned above are no stranger to Demandbase. The B2B world needs this as much as B2C, and Demandbase can help transform your team.

Lead Ranking 71

Lead Ranking Ideal Customer Profiles Lead Scoring Analytics 71

DemandBase

MAY 26, 2020

We will be diving into topics important to sales teams, such as humanizing the selling process, outreach strategies with buying committees, and ways you can use Demandbase daily to power your selling. With ABM, you know what outbound messages to use to open doors and build relationships. Outreach stays relevant. Happy selling!

Account Based Marketing 133

Account Based Marketing ABM DemandBase Peer-to-peer 133

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Beth Tiltges, Director of Field & Customer Marketing at Demandbase, notes, “I have worked with Megan for close to six years, and she is the epitome of a true business partner. I’ve been at Demandbase for about six years.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Engagio

AUGUST 16, 2021

In this episode of “I’m thinking of…,” I sat down with Jon Miller, CMO and CPO at Demandbase, to discuss why it’s crucial for companies to apply Account-Based Experience (ABX) to their growth strategies. But there is and has always been a fatal flaw in the approach, which Demandbase CMO and CPO Jon Miller likens to fishing with spears.

CPO 71

CPO Account Based Marketing DemandBase B2B Thought Leadership 71

Drew Neisser

APRIL 21, 2023

Tune in to today’s episode with the expert marketing execs Jon Miller of Demandbase and Allyson Havener of TrustRadius as we examine the implications of these notable trends and what marketers can do about it. B2B buying trends are changing and the old marketing playbook isn’t working anymore. What does this mean for your marketing strategy?

Buy 52

Buy Trends DemandBase B2B 52