Content4Demand

FEBRUARY 2, 2021

LinkedIn articles expand your text real estate to as many as 125,000 characters —an ideal way to supplement your paid LinkedIn ad strategy or simply to build brand awareness and connect your thought leadership among key audiences. The power of LinkedIn is undeniable. Craft Your LinkedIn Article. Keep It Social.

Thought Leadership 66

Thought Leadership Linkedin B2B Thought Leadership DemandBase 66

DemandBase

JULY 16, 2020

Personalization: It’s Not Just Jargon. Phrases like “hyper-personalization” and “personalization at scale” are tossed around frequently in the sales community, but what does it mean and how do you do it? The Demandbase sales team has achieved considerably higher results from personalized outreach than with generic blasting.

Outreach 86

Outreach Enterprise Management DemandBase Buy 86

DemandBase

APRIL 23, 2020

When the COVID-19 crisis hit, my team and I at Demandbase were catapulted into unchartered territory. Personally, I felt awful that I wasn’t listening to my team and what they were experiencing on the front lines. Along with cold-calling, in-person events and meetings are gone for the foreseeable future. Smart Play #4: Adapt.

Peer-to-peer 78

Peer-to-peer DemandBase Effectiveness Personalization 78

Engagio

SEPTEMBER 16, 2021

So we’ve had to get creative with video and LinkedIn posts and have been getting personal with our more important, top-tier prospects to get their attention (in a good way). The best way to leverage your data is to get personalized, relevant, and creative in your messaging. Leverage Demandbase Insights for outbound strategy.

Top of Funnel 130

Top of Funnel Sales Management B2B Sales DemandBase 130

Engagio

MAY 19, 2021

According to LinkedIn, more than half of B2B marketers were using ABM in some form last year, and 80 percent planned to boost their ABM budget here in 2021. How can brands harness the revolution of data, personalization, and experiential marketing to elevate their strategies and deliver for their customers in profound new ways?

Account Based Marketing 143

Account Based Marketing Enterprise Management DemandBase Work Management 143

Engagio

JANUARY 24, 2024

Well, we asked a few seasoned sellers and B2B thought leaders what their opinions and predictions are for the 2024 Super Bowl (these conversations happened in mid-January 2024), alongside their personal anecdotes and predictions for B2B sales trends in 2024. Nikki: It’s gonna have to be Linkedin DMs. This was stumping people.

B2B Sales 62

B2B Sales Tactics B2B Marketing Marketing Strategy 62

DemandBase

JANUARY 15, 2019

Here at Demandbase, we enjoyed a particularly successful approach to solving these prospecting challenges. We provided SDRs with easy-to-access insights that enabled a more deeply personalized sales outreach. Personalized messages take time, and time is money. Equip your sales reps with the Demandbase Conversion Solution.

Efficiency 49

Efficiency DemandBase Personalization Account Based Marketing 49

DemandBase

AUGUST 21, 2020

Personalization wins every time. The Demandbase team has achieved considerably higher results from personalized outreach than with generic blasting. In a recent test, we found that personalization (often with trending intent) increased email open rates from 29 percent to 53 percent and replies from 4.5

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

DemandBase

AUGUST 10, 2020

You know the story: budgets and in-person marketing channels—vanished, just like that. The once coveted, high-touch in-person, invite-only, VVIP engagements are now a thing of antiquity, and we are now living in a world of “virtual” events. And with the launch of the ABM Innovation Tour, we at Demandbase did just that.

Account Based Marketing 119

Account Based Marketing ABM DemandBase Peer-to-peer 119

Top Rank Marketing

NOVEMBER 15, 2023

.” — Janine Wegner @JanineWegner Click To Tweet Justin Levy Senior Director, Influencer Marketing & Head of Community Demandbase @JustinLevy By 2024, B2B companies will create distinct influencer roles, separating from standard social media tasks. LinkedIn will face increased API access demands, especially as other platforms limit data.

Work Management 122

Work Management Marketing Management B2B Marketing B2B 122

DemandBase

MARCH 23, 2020

After only a couple of weeks, LinkedIn, Twitter and other channels are rife with examples of poorly worded or poorly timed campaigns. At Demandbase, we have taken specific steps in the past few weeks to ensure sales and marketing teams are communicating effectively. So, how should B2B marketers operate in this new reality?

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Marketing Insider Group

JULY 1, 2020

To overcome the relationship gap with the much larger competitor, the team decided to involve sales & take a personal approach to marketing. This began with building LinkedIn profiles, content, case studies and personal messaging for the purpose of penetrating P&G. And, she proved how it impacted P&G personally.

Ideal Customer Profiles 304

Ideal Customer Profiles Work Management Planning Paid Search Agency 304

DemandBase

APRIL 29, 2020

Like other companies, the Demandbase marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. We’re experiencing a sudden vacuum of in-person interaction, which everyone is struggling to fill with virtual bonhomie. Is there a bright side to shelter-in-place?

B2B Marketing 86

B2B Marketing Account Based Marketing DemandBase Planning 86

Engagio

DECEMBER 28, 2020

CEO at Marvel Marketers | LinkedIn. My predictions for ABM in 2021 … Going into 2021, the need for surgical precision in personalization is going to continue to be a forcing agent in any good ABM strategy. To replace the lost in-person opportunities that once existed for consumers to interact with your brands.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

KoMarketing Associates

SEPTEMBER 16, 2020

If your company has a dedicated “Information Officer,” that’s another person who should be contributing to the planning and execution of your ABM program. It also requires content to be nearly as organized, personalized, and current as customer data is. Embrace Personalization. Account-based marketing is content intensive.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

Marketing Insider Group

AUGUST 3, 2020

An expert round-up on Forbes Agency Council revealed that the majority of B2B business leaders saw incredible results from an ABM program, including improved lead generation, opportunities for personalization, lowered costs, and better relationships with clients. ABM gives the sales team fewer leads to work with. Creating strategic content.

Account Based Marketing 338

Account Based Marketing ABM Top of Funnel Lead Ranking 338

DemandBase

AUGUST 5, 2020

Recently, Megan Anderson Vasquez was promoted to Vice President of Customer Success at Demandbase. Beth Tiltges, Director of Field & Customer Marketing at Demandbase, notes, “I have worked with Megan for close to six years, and she is the epitome of a true business partner. I’ve been at Demandbase for about six years.

Account Based Marketing 52

Account Based Marketing ABM DemandBase Top of Funnel 52

Engagio

OCTOBER 18, 2023

Personalized – based on relevant, crafted conversations instead of standard, one-size-fits-all scripts. Researched – driven by systematic insight generation (not two minutes on LinkedIn). I love the look and feel of Demandbase.” Multi-channel – maximizing reach by using all channels, not massive spamming campaigns.

DemandBase 71

DemandBase Sales Qualified Leads Account Based Marketing CAN-SPAM 71

Engagio

MAY 3, 2021

Andreessen talked about the companies that are winning — Apple, Netflix, LinkedIn, Amazon, Google, etc. — The winners of tomorrow will take advantage of the rich data that’s available, using it as an input to drive better predictions and personalization. and pointed out these are really software companies. And neither do we.

DemandBase 71

DemandBase InsideView Lead Ranking Account Based Marketing 71

Engagio

JUNE 7, 2023

We’ve recently been hosting a series of LinkedIn Live sessions called the Growthbusters where industry experts come together to delve into the challenges faced by B2B marketing and sales teams. The post Growthbusters – Stop Wasting Your Advertising Budget On Irrelevant Audiences appeared first on Demandbase. Want to learn more?

Advertisements 62

Advertisements Advertising DemandBase B2B Sales 62

Engagio

MAY 31, 2023

We conducted a LinkedIn Live session titled “ May the WOW be with you: The Force of Stand-Out Marketing ”. (It Prioritize personalization: In a world saturated with generic content, personalized experiences stand out. It was on May the 4th, aka “Star Wars Day”, thus the Jedi-themed puns.)

Work Management 108

Work Management Advertising Agencies Marketing Management DemandBase 108

Engagio

JULY 19, 2021

To help modern marketers fully grasp and leverage this revolutionary concept, Demandbase CMO and ABM pioneer Jon Miller has penned The Clear and Complete Guide to Account-Based Experience , which offers a comprehensive practical blueprint for activating ABX. Follow Gerry on LinkedIn and Twitter ! out — isn’t the same thing as personal.

Account Based Marketing 77

Account Based Marketing Marketing Analytics Tools Paid Search Agency Top of Funnel 77

DemandBase

JULY 2, 2020

You may have heard that this summer Demandbase acquired Engagio. And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. Just In Time for Summer. (An But enough of that.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Hubspot

DECEMBER 23, 2022

LinkedIn Sales Navigator. LinkedIn has a huge global user base of 875 million members. LinkedIn Sales Navigator is a sales tool that’s designed to help you engage with prospects on this powerful platform. Personalized prospect outreach via LinkedIn mail. Demandbase. Image Source. What Users Say. PartnerTap.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

Bound360

AUGUST 9, 2017

He’s a great problem-solver, despite his personal struggles with verbosity. The basics of audience segmentation for personalization are pretty intuitive. That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook.

Personalization 45

Personalization Segmentation Top of Funnel Eloqua 45

Bound360

AUGUST 9, 2017

He’s a great problem-solver, despite his personal struggles with verbosity. The basics of audience segmentation for personalization are pretty intuitive. That’s a great place to start, but there’s additional value to be found in serving personalized content to visitor groups that many marketers overlook.

Personalization 40

Personalization Segmentation Top of Funnel Eloqua 40

PathFactory

MAY 3, 2022

You’ve likely seen the social commentary shared across LinkedIn. Just look at the explosive growth of ABX-focused companies such as 6sense, Demandbase, and PathFactory. Visitor data + content data = a better personalized experience. You may have seen the recent articles and blog posts.

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

TrustRadius Marketing

OCTOBER 3, 2022

Marketing and sales teams can prioritize buyers based on engagement and interest, then offer messaging that can be crafted to the appropriate timing and personalization for prospects based on where they are in the buying journey. Personalize content campaigns. Personalize Messaging Through Seamless Integration.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

6sense

OCTOBER 1, 2021

6sense Chief Market Officer Latané Conant and other CMOs shared their perspectives about these changes — and how they’ll impact marketers in the near future — with attendees of LinkedIn Business’ recent “I Heart ABM” virtual event. Demandbase CMO Jon Miller and G2 CMO Amanda Malko were also on the panel.

Account Based Marketing 62

Account Based Marketing ABM CMO DemandBase 62

Engagio

NOVEMBER 19, 2020

The blog series covers how to create a budget, build an ABM team, get your data ready, select your target accounts, personalize your content, and measure and realign. You can find this information from a variety of sources, including annual reports, LinkedIn, and third-party data vendors such as Dun & Bradstreet and Leadspace.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

ANNUITAS

OCTOBER 7, 2020

We all see our LinkedIn Profile stats, but is anyone changing behavior based on it? However, with the advent of better personalization and scalable options to deliver the same customized experience with less legwork, portals became unnecessary. But it’s still a platform, and as such, is in need of a broader demand strategy.

Account Based Marketing 147

Account Based Marketing ABM Banner Ads Demand Generation 147

Adobe Experience Cloud Blog

JANUARY 7, 2020

This usually involves a heavy amount of budget on LinkedIn Ads, since LinkedIn can run ads to specific accounts. In addition to LinkedIn, we also use Demandbase for display advertising. Step 2: Adjust digital media to accounts. Once we align on account targeting, we adjust our digital media accordingly.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Only B2B

JANUARY 9, 2023

Because many new marketing efforts lack the proper segmentation, personalization, ideal client representations, or customer research. A live event that takes place in person is superior to a webinar. Account-based marketing can be used to reach high value customers using Google Ads, Facebook, LinkedIn, and Instagram.

Account Based Marketing 117

Account Based Marketing Planning Sales Qualified Leads Funnel Advertising 117

SmartBug Media

JUNE 24, 2020

As people re-enter the job market, your business can meet them on LinkedIn and steer them toward your product or service. LinkedIn is another engine that relies heavily on its ability to effectively target specific demographics. There are many ABM platforms out there, including Terminus , El Toro , and Demandbase. ABM Platforms.

Paid Content 111

Paid Content Advertising Channels Cost Per Click Account Based Marketing 111

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. These can include email marketing campaigns as well as in-person or virtual roadshows and events geared toward groups.

Account Based Marketing 128

Account Based Marketing Enterprise Management Work Management Paid Content 128

Directive Agency

MAY 20, 2020

Total Addressable Market (TAM) on LinkedIn. For SaaS companies, your TAM can be best defined in LinkedIn, as you can determine the exact number of people available to interact with, similar to ABM (account-based marketing). Determine your TAM by using tools such as LinkedIn Sales Navigator and LeadIQ. Remarketing audiences.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. Of course, the most direct competitors would be account based marketing vendors including Demandbase , Terminus , Azalead , Engagio , and Vendemore.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120