Biznology

MARCH 7, 2019

Organized by Demandbase, with free livestream of the keynotes for those who can’t attend in person. February 24-26, 2020, Scottsdale, B2B Marketing Exchange. March 13-19, San Francisco, Webinar Marketing World. Mostly B2B, featuring a keynote by thought leader Matt Heinz , and sponsored by ON24. Worth a jaunt across the pond.

Conference 146

Conference B2B Marketing B2B DemandBase 146

DemandBase

MARCH 30, 2020

Open Exchange buying not only on irrelevant sites and apps but often on content that is not brand-safe, content farms with excessive ad load, etc. The post Underpin Your ABM Strategy With Account-based Advertising appeared first on Account-Based Marketing – Demandbase. So what is the key takeaway here? Remember the pin factory.

Advertising Agencies 111

Advertising Agencies Account Based Marketing ABM Advertisements 111

SalesIntel

APRIL 19, 2024

Demandbase provides insights into contacts, company details, and buying signals. Assess whether the tool can efficiently exchange data with your current platforms without requiring extensive manual effort or custom development.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

SalesIntel

APRIL 19, 2024

Demandbase provides insights into contacts, company details, and buying signals. Assess whether the tool can efficiently exchange data with your current platforms without requiring extensive manual effort or custom development.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

DemandBase

FEBRUARY 26, 2019

We have hosted events in the UK and NYC for people to meet informally to inspire each other and exchange ideas across all industries in business. Rhodette Zuñiga, Manager of Customer Success at Demandbase, helped evangelize the network in NYC. LH: How did the Women in B2B Network go international?

DemandBase 63

DemandBase B2B Peer-to-peer Network Marketing 63

ANNUITAS

APRIL 24, 2014

When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. That’s why I was particularly excited to hear about the upcoming Marketing Innovation Summit for B2B , produced by Demandbase.

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

Customer Experience Matrix

OCTOBER 15, 2015

Rather, it finds prospects who are not yet on the marketer’s own list by scanning ad exchanges for promising individuals. Building a true DMP with access to the full range of ad exchange traffic is a major step beyond previous efforts. While we’re at it, we could throw in the mix other DMPs such as RocketFuel , Turn , and IgnitionOne.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

DemandBase

FEBRUARY 18, 2020

Nope, I’m not talking about yet another insatiable Spring Training, (though the Giants be still my heart), I’m talking about the B2B Marketing Exchange. Speaker: Peter Isaacson, CMO, Demandbase. Speakers: Nani Shaffer, Sr Director, Demand Generation & Marketing Operations, Demandbase. Date: Tuesday, February 25th.

Account Based Marketing 10

Account Based Marketing B2B Marketing DemandBase Work Management 10

DemandBase

JUNE 23, 2020

If you ever feel like you’re sending a bribe in exchange for someone’s time, hold that thought. Demandbase sets a great example for marketers looking to create a remarkable brand moment. And I promise Demandbase didn’t ask me to include this use case – that’s just good ABM! Visually enhances your brand. CMO/VP Marketing.

Account Based Marketing 52

Account Based Marketing ABM Marketing Budget Marketing Strategy 52

Aberdeen

MARCH 8, 2019

A Demand Gen Report article about the closeout of the 2019 B2B Marketing Exchange conference recaps some hearty enthusiasm for the use of intent data in B2B marketing. The co-op was founded in 2018 and is comprised of 40 data providers who exchange transactional data for contextual insights. Q&A with Demandbase CEO.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

DemandBase

JANUARY 3, 2019

That said, if you’re looking to attend or sponsor an event this year, look no further than our comprehensive list: B2B Marketing Exchange. One of the first conferences of the year, the B2B Marketing Exchange is all about bringing together leading brands to discuss the most cutting-edge B2B practices and technologies. Adobe Summit.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

Customer Experience Matrix

MARCH 26, 2015

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). Terminus uses third party data partners to identify cookies belonging to people in the specified roles at the selected companies and connects to ad exchanges, Facebook , and mobile apps to bid on them. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

Adobe Experience Cloud Blog

JANUARY 7, 2020

In addition to LinkedIn, we also use Demandbase for display advertising. Standard – generic direct response campaign that tests a high volume of new content pieces and optimizes for maximum ROI. Campaigns – advertising for any campaigns that we might be running in the market such as events.

Account Based Marketing 96

Account Based Marketing ABM Lead Ranking Multi-Touch Attribution 96

Engagio

NOVEMBER 19, 2020

This is the customer that would most benefit from your offering or service and provide you with significant value in exchange. An ABM platform like Demandbase. At Demandbase, our Marketing team compiles all of the data for each potential target account, puts it into a spreadsheet, then gives it to the Sales reps for account selection.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

DemandBase

JULY 17, 2019

They need PROACTIVE word of mouth, which we define at Convince & Convert as: When your customer introduces or inserts your product or service into a topically unrelated offline conversation, online exchange, or similar. You want the customers to be compelled to tell the story!

Word of Mouth 83

Word of Mouth Account Based Marketing Work Management B2B 83

Content4Demand

MAY 21, 2020

Sales should engage earlier in the buying journey, and not when the prospect has made up their minds, according to Demandbase. The more specific your keywords are, the better you can understand your intent signals,” said Jay Tuel, VP of Sales at Demandbase, during his session.“A

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

NetLine

JULY 1, 2021

Per DemandBase and many other sources, B2B customers today progress more than 70% of the way through the decision-making process before ever engaging a sales representative. This is possible because the buyers are actively, and intentionally, researching away from the vendor’s site thereby avoiding the dreaded sales calls and emails.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Work Management 52

Biznology

NOVEMBER 4, 2019

February 24-26, Scottsdale, B2B Marketing Exchange. Organized by Demandbase, at Pier 27, and followed by certification courses on day 2 at the Hyatt Regency. August 10-12, Boston, B2B Sales and Marketing Exchange. A treasure trove of strategy, innovation, ABM, martech, data, AI, eCommerce, social media—the works. The real deal.

Conference 29

Conference B2B Marketing B2B DemandBase 29

PathFactory

FEBRUARY 21, 2019

B2B Marketing Exchange 2019 is just around the corner and the PathFactory team is counting down the days. What Industry Experts Have To Say About #B2BMX – a compilation of publications, brands and influencers — including @Forbes , @MxGroup , @Demandbase , @Bizzabo , and many more including myself. Follow : @PamDidner.

Twitter 40

Twitter Account Based Marketing ABM B2B Thought Leadership 40

Content4Demand

NOVEMBER 13, 2018

All of these challenges are symptoms of “categoritis” — a term Gil Canare and Jonathan Tam of SiriusDecisions presented during their opening keynote at the company’s 2018 Technology Exchange , which took place in New Orleans, La., and the other was better overseas.”.

Enterprise Management 54

Enterprise Management Work Management Marketing Management Marketing Automation Services 54

PathFactory

JULY 8, 2019

How about you offer something in exchange? Country and company especially have a relatively high match rate based on IP address with services like Demandbase or Clearbit. And luckily, webinars are a tactic that doesn’t work without at least some form of gating – but you can limit what you ask for. Want a phone number on top?

Landing Pages 58

Landing Pages Webinar Metrics Co-Registration Marketing Automation Services 58

Digital B2B Marketing

APRIL 20, 2016

According to a 2015 survey from Demand Metric and Demandbase, 45% of B2B marketers are testing or have adopted account-based marketing and more than 75% of those plan to increase their use of ABM in the next year. From Demandbase to Vendemore to Neustar, IP data started to see widespread interest and adoption three or four years ago.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising DemandBase 100

Digital B2B Marketing

DECEMBER 19, 2013

Through our connections to every major exchange, we evaluate billions of impressions across millions of sites every day to find the exact audience and inventory you need at a fraction of the cost you would otherwise pay.” Demand Generation Media banners Demandbase dsp online advertising RTB' ” Wow, sign me up, right?

Paid Search Agency 100

Paid Search Agency Buy Work Management Marketing Management 100

Engagio

JULY 7, 2021

I wouldn’t like to be the salesperson trying to sell to those companies, nor indeed, the contact on that side of the exchange. The post As Easy as ABX: What Everyone in B2B Sales and Marketing Should Know appeared first on Account-Based Marketing – Demandbase.

B2B Sales 93

B2B Sales Account Based Marketing B2B Marketing B2B 93

DemandBase

JULY 21, 2020

First-party engagement insights are all the interactions you collect, including website visits, email exchanges, marketing automation, and CRM data, and any other technology you use that collects identifiable user data. Top intent vendors, like Demandbase, also utilize cookies to accurately map home IP addresses to your target accounts.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

SEPTEMBER 21, 2020

While the accepted ethos of B2B Sales and Marketing teams is that they must be of one accord to effectively resonate the value of their brands across their audiences, it’s a topic for which Demandbase continues to beat the drum. I would also say that conflict is a sign of a good and healthy exchange. Why isn’t it old hat?

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles DemandBase 62

Vidyard

JULY 17, 2014

At Marketo’s Marketing Nation Summit this year, we teamed up with Influitive, Gainsight, DemandBase, Certain and ReadyTalk to host a series of pre-event webinars on topics from Why Webinars Are A Gateway Drug to Video, to How To Lose A Customer In 10 Days.

Webinar Metrics 54

Webinar Metrics Practices Effectiveness Best Practices 54

SnapApp

JUNE 6, 2017

Source: Demandbase deck based on Demand Gen Report survey ). . Initial contact: Buyer provides his email address in exchange for some of that valuable content. According to Forrester Research , 74% of business buyers conduct more than half of their research online before making an offline purchase. .

B2B Sales 89

B2B Sales Process Top of Funnel Work Management 89

Full Circle Insights

JULY 28, 2020

Bonnie Crater joins B2B Marketing Exchange to talk about the effects of COVID-19 on marketing measurements. Demandbase Attribution Debate Yields Surprises. Listen to the podcast here! When COVID hit, B2B organizations had to cancel events and quickly pivot to digital campaigns and experiences.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 52

NetLine

FEBRUARY 15, 2018

Feb 19 – 21: B2B Marketing Exchange | Scottsdale, AZ. At Summit, you’ll learn how enterprise through mid-market organization, such as SAP, Adobe, Oracle, Demandbase, Glassdoor and more, achieve scalable revenue growth. 2018 is about distilling technology for value: easy-to-use solutions that generate easy-to-measure results.

Enterprise Management 45

Enterprise Management Work Management Marketing Management B2B Marketing 45

SnapApp

DECEMBER 14, 2016

And of course you have your other great players in the market like Demandbase , YesPath , Terminus , and Engagio. A fall in the amount of gated content - content that converts is vital, but audiences are tired of giving up personal information in exchange for mediocre content that doesn't help them.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62