LeadSloth

JULY 10, 2009

In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs. This blog provides a strategic perspective on the demand generation process.

Demand Generation 100

Demand Generation Demand Generation Marketing Automation Services 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Focus – You can’t be all things to all people.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

ANNUITAS

JUNE 28, 2012

In our last post , we introduced a list of 9 things marketers need from marketing automation vendors and consultants. We came up with this list to help make sense of “the noise” being generated by software vendors and service providers in the space (yes, we are one of those providers). Focus – You can’t be all things to all people.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Vendors 100

Martech

DECEMBER 13, 2023

demand, trying to close one more sale, or watching the “out of office” email replies pile up in your work inbox (again, lucky you!), Whether you’re an SMB, a mid-market firm or an enterprise company, it’s never too late to increase personalization, dynamic messaging, or data activation at scale. You’re the lucky ones.

Enterprise Management 118

Enterprise Management Work Management Marketing Management SMB 118

The ROI Guy

NOVEMBER 14, 2011

According to SpiceWorks latest State of SMB IT report, there was a 9% increase in second half 2011 budget forecasts, the highest planned budget uptick over the past two years. Hiring demands are increasing at the same time, from a low of only 20% planning staff additions in the latter half of 2010, to 31% currently planning staff additions.

SMB 40

SMB Enterprise Management Marketing Management Planning 40

Customer Experience Matrix

OCTOBER 26, 2006

The most recent, “On-Demand Versus On-Premise CRM: Are There Performance Differences?” Amid the contradictory and self-interested vendor claims of success for their products, CSC Insights’ surveys of over 2,500 companies found a clear winner: on-demand systems (a.k.a, nature of his reports on sales methods and technologies.

Demand 120

Demand CRM Salesforce.com Studies 120

Martech

APRIL 22, 2022

There are plenty of artificial intelligence marketing tools designed specifically for business sales, allowing B2B vendors to leverage the power of personalization, machine learning, and more. AI platforms for SMBs. Mailchimp uses a tool called Smart Platform, bringing AI to the SMB market. Click here to download!

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Webbiquity

JULY 12, 2016

Pricing: contact vendor. Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. SMB marketing automation platform that includes email automation, landing page/forms designer, lead analysis, and website tracking.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Sana Commerce

JUNE 15, 2023

A CMS-driven web store that has an SMB, B2C focus. Once you have your list of priorities, start looking for vendors who offer most, if not all, of your must-have requirements in their standard, out-of-the-box e-commerce solution. Trying to compare between two e-commerce vendors? Pros: Competitive, entry-level pricing.

Enterprise Management 52

Enterprise Management Work Management Marketing Management CMS Development 52

Everything Technology Marketing

FEBRUARY 26, 2013

More than 100,000 global users from companies both large and small, rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Capstone Insights

NOVEMBER 26, 2019

Marketing automation is a straightforward way to increase a company’s efficiency and effectiveness in demand generation. Do all of the vendors agree to take ownership and responsibility or do the vendors indicate that it is the responsibility of the company and/or the company’s other vendors? Data management.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

Customer Experience Matrix

JUNE 14, 2007

“ SMB SaaS sales robust, but holdouts remain ” reads the headline on a piece from SearchSMB.com Website. For the acronym impaired, SMB is “small and medium sized business” and SaaS is “software as a service”, a.k.a. One point the article doesn’t mention is that SaaS prices have gone up considerably, at least among the major vendors.

Marketing Management 120

Marketing Management Budget Programs Software SMB 120

ViewPoint

SEPTEMBER 24, 2013

BANT is not dead in high traffic, SMB offers. My final note: Demanding BANT qualified leads ensures that you are going to be competing against an entrenched vendor that has probably already won the business. . … More buyers self-educate long before they contact a prospective seller.". Craig Rosenberg (TOPO and Funnelholic). "I

Opinions 120

Opinions Sales Qualified Leads Lead Scoring Lead Ranking 120

Engagio

JUNE 24, 2019

Some people do not know this, but Marketo originally was heavy SMB and over time moved to focus on the Enterprise. When I left there, we had very successful SMB and Enterprise teams. Upgraded our analyst relations (including delivering a “Cool Vendor” from Gartner and “Strong Performer” in Forrester’s ABM Platform wave).

B2B Thought Leadership 48

B2B Thought Leadership Marketing Analytics Tools SMB Thought Leadership 48

Computer Market Research

MAY 24, 2017

This opening introduction should focus on ‘proving your value’ as a vendor to partners and reconcile how the program opens the door to tangible opportunities, rewards and long-lasting relationships. On-demand collaboration is projected to grow at a 24% compound growth rate (CAGR) through 2017 reaching a market size of 15.6B

Work Management 60

Work Management Marketing Management Advertising Agencies Paid Search Agency 60

Mereo

JULY 29, 2021

I wouldn’t be surprised, with the level of hyper-specialization new buyers are demanding, to see that number grow to 1 million by 2027.”. Keep the structure simple to understand for the buyer and seller, and consider how predictable it will be for you as a vendor and them as a buyer. Reduce Churn.

Enterprise Management 60

Enterprise Management Pricing Price Marketing Management 60

Heinz Marketing

MAY 16, 2022

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. This week’s show is entitled, “ New Insights & Benchmarks for Customer Experience “ and my guest is Alan Gonsenhauser , Principal & Founder at Demand Revenue. Alan, thanks for joining us.

Top of Funnel 90

Top of Funnel Lead Scoring Lead Ranking CMO 90

Webbiquity

SEPTEMBER 12, 2023

The reports linked below from Bizzabo, Demand Gen Report, DAHLIA+Agency, Grip, Hubilo, and others provide event organizers and B2B marketing professionals with a wealth of facts, statistics, and observations to help wisely navigate the road ahead. More than a third of organizers plan at least 11 in-person events per year.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Marketing Insider Group

JANUARY 11, 2021

An opportunity to network with peers, leading vendors, and an empowering community. After the event, all sessions will be available on-demand for attendees to access and review. A virtual event: Remain part of the action with live-streamed keynotes, virtual tracks, access to breakout sessions (live or on-demand), and online networking.

Conference 65

Conference Advertising Agencies Peer-to-peer B2B Marketing 65

accelerate agency

OCTOBER 14, 2021

With consumer expectations becoming increasingly demanding, a surging SaaS market provides a plethora of ever-evolving and cost-effective off-premise computing options to choose from. It follows a subscription model whereby users pay to watch licensed video content on-demand , via the internet. Is Netflix a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

accelerate agency

OCTOBER 14, 2021

With consumer expectations becoming increasingly demanding, a surging SaaS market provides a plethora of ever-evolving and cost-effective off-premise computing options to choose from. . It follows a subscription model whereby users pay to watch licensed video content on-demand , via the internet. Is Netflix a SaaS company?

Enterprise Management 52

Enterprise Management Paid Search Agency Work Management Marketing Automation Services 52

Heinz Marketing

JANUARY 9, 2018

The survey was conducted over two weeks in late June 2017, and the team received responses from 503 professionals with buying influence and/or authority across B2C and B2B businesses, in different functional areas, and from organizations that range from SMB to large enterprise. Survey Promotion and Amplification. Influencer Outreach.

Webinar Metrics 59

Webinar Metrics Top of Funnel B2B Marketing Marketing Strategy 59

Unbound B2B

JANUARY 11, 2023

Quick Summary: Enterprise sales vs. SMB sales can help you understand the fundamental difference between B2B sales processes. SMB sales are less risky but faster to achieve. For instance, B2B Enterprise and SMB sales leads are different. Then, let’s decode enterprise sales vs. SMB sales to better plan your B2B growth strategy.

Enterprise Management 40

Enterprise Management SMB B2B Sales Work Management 40

Adobe Experience Cloud Blog

JANUARY 27, 2016

But as the predictive sales and marketing landscape has flourished (with new vendors emerging and $242 million in venture capital funding last year alone), old school definitions of prospect management are quickly losing their relevancy.

Work Management 48

Work Management Marketing Management Lead Ranking Marketing AI 48

The ROI Guy

MAY 6, 2010

“Today’s business buyers are more conservative than ever, demanding that any investment they make drive tangible savings and provide quantified business advantages – a fundamental change called Frugalnomics ,“ says Tom Pisello , CEO and founder of Alinean. Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

InsightSquared

DECEMBER 15, 2017

Guest blog by Eileen Chow, Director, Demand Generation and Marketing Operations at Evergage. When it came to picking our shortlist of new data providers, we had to be realistic about balancing our goals against all the potential trade-offs, especially with dozens of vendors to evaluate. Below are the six main areas we considered: 1.

Ideal Customer Profiles 166

Ideal Customer Profiles Enterprise Management Work Management SMB 166

The ROI Guy

DECEMBER 6, 2010

During the B2C Internet revolution many a vendor’s world was turned upside down by failing to recognize and invest in the fundamental shift towards empowering consumers with content and buying tools. The influence of vendors as a trusted source of information lags dramatically, at only 8.1% this year, an increase from 3.1%

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Hubspot

JANUARY 12, 2012

SMB (Small to Medium Sized Business) = Somewhere between 5-100 Employees. SMB: The Utility Player. Since you may not need so many specialists just yet, erring on the side of vendors at this stage is wise. First, let's define what we mean by different company sizes. Midsized Business = Somewhere between 101-1,000 Employees.

Paid Search Agency 28

Paid Search Agency Enterprise Management Companies Work Management 28

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Not suprising, considering that 87% of SMBs say that social media has helped them either somewhat or a great deal in th past year. Demand for SEO skills has never been greater. B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

The ROI Guy

MAY 4, 2006

Compared to 2002 where growth was a dismal -31% for system vendors and -18% for service providers, these are happy days. Our partner IDC's CMO Advisory Practice projects that the global marketing budgets of IT vendors will increase by 7% on average in 2006. [1] Worldwide annual growth in global IT spending is expected to be 6.3%

Marketing Budget 40

Marketing Budget Budget Programs Advertising Agencies SMB 40

The ROI Guy

FEBRUARY 4, 2009

Today, it is a mature, widely accepted practice in both helping buyers analyze ways to reduce costs, and for vendors to make the case for change, or prove competitive advantage. Vendors of technology are competing not only with each other for new spending, but with the entrenched operating costs of the status quo. Latest Research.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

With the Great Recession more pressure than ever is on IT to do-more-with-less, and the economic buyer is firmly in control, demanding even more financial due diligence. When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

Buyers, Fueled by the Internet, Firmly in Control With a wealth of information from vendors, analysts and peers, buyers are doing more research on-line. The full webinar session is available on-demand at: https://alinean.webex.com/alinean/lsr.php?AT=pb&SP=EC&rID=44097752&rKey=ca6aa9fbfc4ad092 Latest Research.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

JANUARY 10, 2011

For the IT buyer, business benefit assessments (34%) and financial assessments (26%) were both highly important to making a purchase decision, greatly exceeding, by more than 2x, the vendor relationship (14%) as a decision driver. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Latest Research.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

JANUARY 17, 2011

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

OCTOBER 22, 2010

Overall, the focus of technology buyers is on value – and much less on where marketing often focuses, such as on building vendor-buyer relationships and on brand building campaigns. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. New TCO Calculator: EMC SMB Virtual Solutions Advi.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. New TCO Calculator: EMC SMB Virtual Solutions Advi. Then calculate the potenital additional benefits of the management features and see if the virtual management TCO advantages make up for the cost savings. Latest Research.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40