Terminus

JANUARY 29, 2020

Company Profile: SMB. Having been a Hubspot customer since 2011, they wanted to work with an ABM platform that would easily plug into their existing demand gen engine. . This coordinated multi-channel effort, alongside Townsend Security’s existing demand gen efforts, resulted in a 33% increase in sales. . CRM: Salesforce.

Account Based Marketing 29

Account Based Marketing Case Study Case Studies ABM 29

SalesIntel

APRIL 2, 2024

Sales intelligence tools enable businesses to collect and deploy sales intelligence in their overall go to market and demand generation strategies, largely eliminating tedious and manual methods with intelligent, automated and highly accurate processes. What Are Sales Intelligence Tools?

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

Salesforce Marketing Cloud

FEBRUARY 6, 2024

A small or midsize business (SMB) , on the other hand, may only have a handful of people who need to sign off on a deal, so it can often close sooner. Account-based selling demands sellers be both product and account experts. As an illustration, pharmaceutical reps focus on a specific high-value practice.

BANT 64

BANT Top of Funnel Enterprise Management Work Management 64

6sense

DECEMBER 10, 2021

This means we match millions more accounts and help find accounts globally for SMB and mid-market, not just enterprise. When tested against our competition, we routinely perform 50% better for matching.

CMO 62

CMO Account Based Marketing Top of Funnel Ideal Customer Profiles 62

Martech Advisor

FEBRUARY 20, 2020

These highly targeted segments can then be used to run far more efficient and high-performing campaigns since they are based on data drawn from customers’ own behavior, responses and intent signals. The size (enterprise, mid-market or SMB) and scale (complexity of market segments, geographies etc.)

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87