Metadata

SEPTEMBER 1, 2022

Demand generation just isn’t a subset of marketing. It’s no wonder then that, according to a recent survey, only 73% of those marketers feel they are somewhat successful in implementing data-driven demand marketing strategies. We’ll walk you through our approach to creating a winning B2B demand generation strategy.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Stevens & Tate

SEPTEMBER 18, 2020

When it comes to building your audience and increasing your sales, there are two strategies that are vital to your success: demand generation and lead generation. Some people think that demand generation is part of lead generation, while others think that lead generation is a part of demand generation.

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Demand Generation Agencies Demand Generation Lead Generation Demand 70

Sharpspring

AUGUST 4, 2020

With the right B2B demand generation strategy, you’ll soon find yourself swimming in clients!In In this blog, get ready to learn more about what B2B demand generation is — and how to utilize it in your next marketing campaign to obtain optimal results. What Is B2B Demand Generation?

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Demand Generation Agencies Demand Generation Demand Generation 54

The Point

NOVEMBER 14, 2014

Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. Based on responses from more than 200 BtoB marketing professionals, it provides useful insight on the types of demand gen programs and content that are trending in the marketplace.

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Scoring 100

Marketing Insider Group

APRIL 21, 2014

Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must be more than trade shows, logo colors and full-page ads. This post is the latest from my former colleague and demand generation partner Rob Krekstein.

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Demand Generation Agencies Demand Generation Demand Effectiveness 100

The Point

JANUARY 24, 2017

Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.

Trade Show 100

Trade Show Traffic Demand Creativity 100

Marketing Insider Group

NOVEMBER 25, 2013

We are more than the people blowing up balloons at trade shows. Effective Marketing drives demand. So to keep my finger on the pulse of demand generation, I love to get the insights from my former colleague and demand generation partner Rob Krekstein. Who Is Responsible For Demand Generation?

Demand Generation 100

Demand Generation Demand Generation Enterprise Management 100

Champion Communications

APRIL 30, 2020

expos, exhibitions, and networking events have historically been important for demand generation.? an average of 11% of their marketing budget on third-party trade shows, and 6% on hosting events. The post In PR we trust – alternative demand generation appeared first on Champion Communications. has shown ?that

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation PR Demand 48

PureB2B

JUNE 12, 2016

“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. Lead generation is the process of collecting actual leads directly from consumers or client prospects and using those leads to boost revenue.”.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Square 2 Marketing

JANUARY 28, 2020

Outbound Marketing Tactics Like Trade Shows Require Automation To Optimize Your Event ROI. Today there are more conferences, trade shows and live events than ever before. People are flocking to events, and more marketers are using events in their orchestrated demand generation and lead generation programs.

Trade Show 58

Trade Show Marketing Automation Services Marketing Automation Automation 58

Crimson Marketing

JANUARY 15, 2015

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As That information, in turn will richly inform your demand generation efforts.

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Demand Generation Act-On Work Management Marketing Management 100

Digital B2B Marketing

OCTOBER 4, 2011

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

Demand Generation 100

Demand Generation Demand Buy Generation 100

Digital B2B Marketing

OCTOBER 4, 2011

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience , based on a wide range of audience data available for targeting.

Demand Generation 100

Demand Generation Demand Buy Generation 100

QuanticMind

JANUARY 21, 2020

Content marketing is one of the most common strategies B2B marketers use for demand generation. Since you’re ultimately targeting a business, not individual people within it, your content needs to be relevant to all key players throughout the customer journey. What is Account-Based Marketing? Intent data .

Account Based Marketing 52

Account Based Marketing Demand Generation Agencies Demand Generation Lead Ranking 52

Ambal's Amusings

MAY 10, 2010

How will demand generation evolve? " Maria Pergolino works as Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation html. This will be enhanced by the use of inbound marketing as part of the demand generation process.

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Demand Generation Lead Generation Demand Generation 100

The Point

MARCH 18, 2020

Even then, we’re having many conversations on how clients should approach demand generation strategy in the coming weeks. Repurpose the live sessions planned for (now cancelled) trade shows into virtual events and offer them as both live and on-demand Webinars. If nothing else, lead nurturing.

Demand 243

Demand Demand Generation Agencies Top of Funnel Account Based Marketing 243

The Effective Marketer

MARCH 22, 2012

A must-watch presentation, though, is the keynote address “ The State of Demand Creation “, by Tony Jaros , SVP Research for SiriusDecisions. The State of Demand Generation 2012. Why is demand generation so important? Create sufficient content (how can we possibly keep up with demand for content?).

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

PureB2B

JUNE 12, 2016

“Demand generation is the process of creating and/or boosting awareness of a particular company or product with the intention of increasing leads. Lead generation is the process of collecting actual leads directly from consumers or client prospects and using those leads to boost revenue.”. – Tyler L.

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Demand Generation Agencies Demand Generation Lead Generation Demand 48

Tiecas

APRIL 5, 2024

Industrial marketing strategies often encompass multiple channels like trade shows, SEO, and targeted paid advertising. Clarity & Focus Targeted precision: Documenting buyer personas ensures laser-focused content and optimizes channel choices for niche industrial audiences. What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing & Strategy Marketing Strategy 92

Heinz Marketing

AUGUST 22, 2019

This week, we’re excited to feature Julian Lina , Head of Demand Generation and Sales Development at Fond. Google Sheets for OKR tracking, Asana for project management, Notes for to-do lists, and Google Calendar for time management are all key contributors. What’s your perspective or approach to work/life balance?

Demand Generation 82

Demand Generation Work Management Demand Enterprise Management 82

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Marketing Insider Group

JANUARY 5, 2023

When I moved to marketing, I committed myself to two things: Marketing should be accountable for driving quantifiable business value. I spent about half my career in marketing creating, tweaking and optimizing demand generation processes, most recently for the world’s largest software company. You get 50 points.

Lead Ranking 272

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 272

Marketing Insider Group

DECEMBER 20, 2012

Marketers’ offices resembled trading room floors. David’s vision was influenced by his first job – on the trading floor of a Wall Street investment bank in the 1980s. In that world, David saw first-hand how technology enabled real-time trading where instant information triggered split-second decisions. Where did they come from?

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

markempa

SEPTEMBER 28, 2010

For most of us, the phrase “demand generation” conjures up things like campaigns, social media, trade shows, and the corporate website. Despite all the newfangled marketing automation tools, most CEOs increase the funding for demand generation by authorizing the expansion of the sales organization. They network.

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Demand Generation Demand Cold Calling Allocation 120

markempa

APRIL 24, 2009

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation.

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Demand Generation Agencies Case Study Case Studies Demand Generation 120

Inbox Insight

JANUARY 15, 2019

How the right market insight can facilitate better decision making and investment: Enabling a deep understanding of target customer segments (essential for data-driven targeting such as ABM strategies). Target Customer Insight. How are your target audiences responding to these new market entries? The Marketing Audit.

Planning 73

Planning Demand Generation Marketing Plans Research 73

Digital B2B Marketing

OCTOBER 4, 2011

The current trend in digital media is to move online advertising to trading desks, ad exchanges or real time bidding platforms. These platforms provide access to enormous pools of advertising inventory and allow media buyers to cherry pick their exact target audience, based on a wide range of audience data available for targeting.

Demand Generation 100

Demand Generation Ad Exchange Buy Demand 100

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Heinz Marketing

AUGUST 22, 2019

This week, we’re excited to feature Julian Lina , Head of Demand Generation and Sales Development at Fond. Google Sheets for OKR tracking, Asana for project management, Notes for to-do lists, and Google Calendar for time management are all key contributors. What’s your perspective or approach to work/life balance?

Demand Generation 47

Demand Generation Work Management Demand Enterprise Management 47

Metadata

JUNE 8, 2021

The past few years, we’ve seen a shift toward favoring account-based activities in B2B marketing—and for good reason. ABM offers the opportunity to connect (or reconnect) with your target accounts, scaling and personalizing as you go. 30,000 feet: ABM and demand gen. Mixing up the intention of ABM and demand gen.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ABM Demand Generation 52

EverString

JANUARY 29, 2019

The post How to Plan and Execute a Successful Trade Show appeared first on EverString.

Trade Show 72

Trade Show Planning Demand Generation B2B Sales 72

markempa

SEPTEMBER 4, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

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Demand Generation Agencies Demand Generation Lead Generation Demand 120

NuSpark Consulting

MAY 24, 2012

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Here is the new Demand Waterfall. Outbound includes advertising, trade shows, direct mail, and PR.

Demand Generation 100

Demand Generation Sales Qualified Leads Demand Top of Funnel 100

NuSpark Consulting

MAY 24, 2012

Where before it took a narrow approach to the funnel, the new approach showcases how inbound marketing, marketing automation and telemarketing intertwine with regard to demand generation. Here is the new Demand Waterfall. Outbound includes advertising, trade shows, direct mail, and PR.

Demand Generation 100

Demand Generation Sales Qualified Leads Demand Top of Funnel 100

Inbox Insight

JANUARY 15, 2019

How the right market insight can facilitate better decision making and investment: Enabling a deep understanding of target customer segments (essential for data-driven targeting such as ABM strategies). Target Customer Insight. How are your target audiences responding to these new market entries? The Marketing Audit.

Planning 49

Planning Demand Generation Marketing Plans Research 49

Webbiquity

OCTOBER 16, 2018

You can go high ($50 to $100 per package) with a service like Video Plus Print , or keep it simpler with something closer to trade show swag. Partners are defined, in this context, as any non-competing organization that appeals to the same target market you do. The key is to make it creative. Emotionally, people want to feel special.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244