What is PDCA? (and Why It Matters for Marketers)
Marketing Insider Group
AUGUST 4, 2020
But this kind of neglect puts our projects, our ROI, and our sanity at risk. Instead, we need to understand and embrace the full range of activities within the PDCA cycle so we can put it to work for us. What is PDCA (Plan Do Check Act)? Shortly after, it was rolled out to a wider variety of industries. Edwards Deming developed the Deming Cycle.
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