The Point

DECEMBER 15, 2020

A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . What best practices should we put in place?

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

ViewPoint

OCTOBER 21, 2017

There was no list validation or testing … and that is, as Paul Harvey used to say, “the rest of the story.” [One Testing is extremely important if you use marketing automation. Read this blog (published by CMO by Adobe) for more information about calibrating and validating marketing automation. Not a clue! List Testing.

Marketing Automation Services 149

Marketing Automation Services Validation Broadcasting Deliverability 149

Customer Experience Matrix

DECEMBER 14, 2016

market only since March 2016, although many U.S. marketers will recall its previous incarnation as SmartFocus.* The company offers what it calls an omnichannel marketing platform that builds a unified customer database, manages marketing campaigns, and generates personalized Web and email messages.

Marketing Management 120

Marketing Management Bundling Marketing Automation Services Personalization 120

Biznology

NOVEMBER 23, 2016

I have just learned about a new service from the San Antonio-based database marketing company Stirista that offers a way to link an individual’s consumer record with the business record. I’ve been thinking about some of the things a marketer could do with this new capability. And the response shot up.

Work Management 80

Work Management Ideal Customer Profiles Adwords Touchpoints 80

Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. Our legacy databases are not as robust as we need. You could consider conducting an audit to validate the quality of your various append sources. As a marketer, your concern is delivery. Business data is complex and fast-changing. It’s a never-ending battle.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

ViewPoint

MARCH 29, 2017

There was no list validation or testing … and that is, as Paul Harvey used to say, “the rest of the story.” [One Testing is extremely important if you use marketing automation. Read this blog (published by CMO by Adobe) for more information about calibrating and validating marketing automation. Not a clue! List Testing.

Marketing Automation Services 120

Marketing Automation Services Validation Broadcasting Deliverability 120

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. This is exactly why business marketers debate the subject with such vigor.

B to B 80

B to B RFP Sales Qualified Leads Lead Ranking 80

PureB2B

DECEMBER 5, 2019

Data is the new currency in today’s digital age, data leads to new opportunities, strategies, and allows transparency into the market making it important to invest in data. Data is a prime asset in marketing as it can boost the performance of marketing and sales. How would you know? The Pain Points of Data.

B2B 62

B2B Validation Sales Qualified Leads Verticals 62

Customer Experience Matrix

JUNE 22, 2011

Adobe describes its scope as nothing less than optimizing customer experience and marketing spend across the entire customer journey, from first learning about a company through validation, purchase decision, product use, and commitment. Nor does Adobe manage the underlying customer database, marketing campaigns, or deep analytics.

Enterprise Management 120

Enterprise Management Digital Asset Management Marketing Management Marketing Automation Services 120

MarketJoy

JUNE 25, 2018

Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. The Relevance of Outbound Marketing. Written By. Rahul Thakur.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Convince & Convert

SEPTEMBER 11, 2011

Paul Gillin is a smart, experienced guy (and I like his book ) and he raised some valid points about how participatory breadth (having an account on a LOT of social networks) can increase Klout score – perhaps disproportionately. . So much so that people (presumably sober) proclaimed that this was the future of marketing.

Social Media 161

Social Media Database Marketing Television marketing CRM 161

PureB2B

NOVEMBER 26, 2019

In B2Bs constantly evolving market a page full of plain text will not suffice. A visitor always looks for validation once they visit a new site. There is no lack of superlative words that marketing copywriters can use to attract visitors and turn them into paying customers. Images and Video Content. Add Social Proof.

Landing Pages 62

Landing Pages Conversion Top of Funnel Lead Scoring 62

SalesIntel

FEBRUARY 28, 2024

Data is essential for sales and marketing tasks. Sales and marketing success is heavily reliant on data and its quality. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. To reap the benefits, the data must be of good quality. UpLead G2 Rating: 4.7/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SalesIntel

FEBRUARY 14, 2023

Data is essential for sales and marketing tasks. Sales and marketing success is heavily reliant on data and its quality. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. To reap the benefits, the data must be of good quality. UpLead G2 Rating: 4.7/5

B2B Marketing 52

B2B Marketing Zoominfo Lead Ranking Ideal Customer Profiles 52

SnapApp

APRIL 3, 2017

Content marketing is all the rage today. Ok that one may be a bit of a stretch, but the awareness of content marketing is at a fever pitch. The market is so saturated it's becoming harder and harder to break through the noise and engaged readers. . Truth is: Content marketing needs a makeover. Let it sink in.

Interactive Marketing 85

Interactive Marketing Planning Paid Search Agency Top of Funnel 85