Data Hygiene Database Marketing Marketing Validation 
Biznology
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. Business data is complex and fast-changing. Our legacy databases are not as robust as we need. Be careful not to build targeting or segmentation processes that are primarily dependent on appended data. As a marketer, your concern is delivery.
The Point
DECEMBER 15, 2020
A client asks: How long should a lead be chronically non-responsive before they’re marked as “marketing suspended”? Over time, an accumulation of stale, non-responsive leads can bump you to a higher pricing tier for your CRM or marketing automation license. . What best practices should we put in place?
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