ViewPoint

SEPTEMBER 29, 2016

By applying market segmentation techniques and testing segments you can identify and then prioritize on those segments that generate the highest return and eliminate those segments where the return is not sufficient to invest the time and money in the clean-up. Traditional Database Marketing Cleanups Miss the Mark – And The Potential.

Lead Ranking 120

Lead Ranking Lead Scoring Database Marketing Budget Programs 120

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? And so many choices out there. Which are best for my industry and for my customers?

Marketing Automation Services 92

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 92

Martech

MARCH 1, 2024

This article outlines essential retention marketing strategies and tactics tailored specifically for a B2B context to strengthen customer relationships, prevent churn and maximize lifetime value. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Tactics 124

Tactics Work Management B2B Marketing Marketing Management 124

Modern B2B

MAY 22, 2023

With most B2B sales, when the deal is done and the contract is signed, marketers typically shift their attention to generating new leads, leaving the latest win to be looked after by the onboarding team or an account manager. Learning from B2C loyalty Loyalty in B2C stems from a high quality product or service at an appropriate price.

B2B Marketing 97

B2B Marketing Marketing Management B2B Marketing Automation Services 97

Martech

JUNE 15, 2023

” Alternatively, process mining AI (AI-driven understanding of businesses processes) plus analytical and predictive AI — combined with generative AI — can in effect declare a goal “and let the systems tune themselves toward that goal.” “Most marketing is remarkably unevolved,” he continued.

Enterprise Management 106

Enterprise Management Marketing AI Work Management Marketing Management 106

PureB2B

AUGUST 3, 2016

For instance, we’ve come a long way since the first Ford Model T production line was created. In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. Generate Quality Leads. You can also use their contact info for target marketing and advertising purposes.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

PureB2B

AUGUST 3, 2016

For instance, we’ve come a long way since the first Ford Model T production line was created. In today’s digital landscape, businesses have come to rely on automation to perform a large bulk of their marketing tasks. Generate Quality Leads. You can also use their contact info for target marketing and advertising purposes.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Biznology

APRIL 2, 2015

We are fast approaching the holy grail of proactive database marketing, built on always-on, in-the-moment customer interactions. Real-time marketing will be real for business marketers, says Russell Kern of the Kern Agency. The post Where is B2B data-driven marketing headed? No more campaigns.

B2B Marketing 80

B2B Marketing B to B Marketing Management Paid Search Agency 80

Only B2B

SEPTEMBER 28, 2023

In this blog, we’ll explore what B2B marketing personalization entails, the undeniable benefits it offers, and a step-by-step guide on how to integrate personalization seamlessly into your strategy. For example, you can display different content to leads who have visited specific product pages.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

Onalytica B2B

JANUARY 8, 2019

Brian Hansford – VP of Marketing Performance at Heinz Marketing. Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. Location: Redmond, WA USA. If you have an idea, let me know!

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

The Point

MAY 6, 2010

Or even if the processes with which those leads are shepherded along the sales cycle are woefully inadequate, a company may not generate the volume of inquiries necessary in order for marketing automation to make a difference. Does most of your business come from leads generated in the last 30 days?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Management Automation 100

The Point

JULY 19, 2010

The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. Instead, companies drone on about how wonderful their product is, and the Webinar is simply the call to action. An effective Webinar invitation sells the event, not the product.

Webinar Metrics 100

Webinar Metrics Demand Generation Agencies BtoB Demand Generation 100

The Point

JUNE 1, 2010

HS: What objectives do marketers typically have in mind when developing games for advertising purposes? Demand generation? MT: We’ve built games for clients to drive awareness of a new product, highlight a new brand attribute, and drive action through offers like sweepstakes or coupons. Brand awareness? Customer loyalty?

Advertising Agencies 100

Advertising Agencies Demand Generation Agencies B2B Marketing B2B 100

Valasys

AUGUST 29, 2023

By processing historical customer data, intent signals, and other relevant information, AI can automatically categorize and prioritize accounts based on their potential for conversion and revenue generation. This involves gathering data from various sources, such as CRM systems, marketing automation platforms, and external databases.

Marketing AI 52

Marketing AI Account Based Marketing Segmentation ABM 52

The Point

OCTOBER 14, 2010

The clients we work with are concerned with more basic, day-to-day issues: enhancing sales productivity, converting more inquiries to sales-ready leads (or trial users to paying customers), better leveraging their marketing database, and increasing demand generation ROI. You can’t nurture people exclusively through email.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

OCTOBER 26, 2010

Similarly, marketing automation helps companies get more from their investment in demand generation by nurturing and cultivating the vast majority of leads that aren’t immediately sales-ready. Many of the companies we see buying marketing automation technology are upgrading from older-generation email broadcast platforms.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Budget 100

SmartBug Media

JANUARY 20, 2021

HubSpot has five core products you could migrate your existing system into: CRM: The database of contacts you have, contact activity, and so forth. Marketing Hub: Marketing emails, landing pages , and so forth. Marketing Hub: Rebuild Using Existing Content. Sales Hub: Deals, email sequences, and so forth.

Hubspot 101

Hubspot Enterprise Management Work Management Marketing Management 101

Customer Experience Matrix

JANUARY 31, 2010

When I wrote about Aprimo Marketing Studio in a post last August , I was impressed by the scope of the product but reserved judgment because it hadn’t yet been launched. I took a look at the actual product last week. Placing them all in the same product adds cost and complexity, which are not a software developer’s friends.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

The Point

JULY 15, 2010

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Here’s an irony — one you’ll never hear from me about any other product: Salesforce is too easy to use. HS: Thanks David!

Salesforce.com 100

Salesforce.com Marketing Automation Services Budget Programs Work Management 100

Biznology

NOVEMBER 27, 2013

Some of the more intriguing fields now available to marketers include: Spending levels on legal services, insurance, advertising, accounting services, utilities, and office equipment (Infogroup). Technology usage “intensity” score, by product (HG Data). Self-identifying keywords used on the company website (ALC).

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

GreenRope

JULY 27, 2020

A new contact record is then created for that individual and their information is stored in your CRM database. Marketing automation will pull this information from their record and address that customer by name, by filling in personalization placeholders at the start of each email. Generate up to 50% more leads using automation.

Automation 52

Automation Work Management Marketing Management Marketing Automation Services 52

Customer Experience Matrix

FEBRUARY 4, 2010

If I were feeling particularly tendentious, I could argue other data in survey supports my claim that digital marketers are relatively disinterested in personalization. database) marketers and Web (i.e., But a simpler explanation is that personalized recommendations are just technically harder. It's the best I could do.

Online Marketing 120

Online Marketing Customer Surveys Advertising Channels Lead Ranking 120

SalesIntel

JANUARY 24, 2022

They can help your company remove faulty customer data from their CRM software, replace faulty data with verified data, and even generate new, verified data for their database. . Marketing Automation And ABM. Automated marketing sends marketing materials over email, text, and social media to prospective customers.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

PureB2B

MAY 30, 2022

Which B2B lead generation strategies really work ? Without leads, B2B marketers don’t have prospects. You can get your product in front of more decision makers at more companies and win more accounts as a result. Below, we’ve compiled a near-comprehensive guide to all things B2B lead generation. Assessing the market need.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62

The Point

FEBRUARY 4, 2011

When you dump 200 leads into the CRM database following a trade show, marketing automation guarantees that every one of those leads hears from your company in a timely fashion. Increased sales productivity due to better identification of sales-ready leads.

Marketing Automation 100

Marketing Automation Automation Bandwidth Cost per Lead 100

The Point

NOVEMBER 15, 2010

Relevancy is one of the key factors in generating a consistent response from your lead nurturing emails: the more relevant your message to the reader’s job function, industry, interests, and stage in the selling cycle, the more likely he/she will be to respond. Product interest. Job function.

Lead Nurturing 100

Lead Nurturing Segmentation Sales Qualified Leads Campaigns 100

Conversica

JULY 31, 2020

As a result of the pandemic, many organisations had to shift to digital-first solutions to retain workforce productivity (e.g. For Marketing, this required a rapid reaction to shift to digital-first mentality, remix and re-plan their tactics and campaigns. Marketing Automation?

Marketing AI 52

Marketing AI Planning Lead Ranking Lead Scoring 52

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80’s , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Work Management Marketing Management 87

PureB2B

JUNE 13, 2017

The birth of marketing technology happened sometime in the 80's , when computers became powerful enough to store large volumes of customer information. a customer management company, developed the first ever database marketing software, basically a primitive CRM platform. In 1986, ACT!,

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Work Management Marketing Management 62

SmartBug Media

JANUARY 20, 2021

HubSpot has five core products you could migrate your existing system into: CRM: The database of contacts you have, contact activity, and so forth. Marketing Hub: Marketing emails, landing pages , and so forth. Marketing Hub: Rebuild Using Existing Content. Sales Hub: Deals, email sequences, and so forth.

Hubspot 59

Hubspot Enterprise Management Work Management Marketing Management 59

Customer Experience Matrix

JULY 22, 2010

Or will they simply be crushed as giants from related industries introduce their own products? Let’s look at a similar consolidation about ten years ago, among the original marketing automation vendors.* These used proprietary, non-SQL database engines. A few might survive as independents serving the most sophisticated clients.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

MAY 15, 2011

For example if the industry standard requires that age elements be bucketed into 10 year breaks what happens if for your product offering you need 6.5 Now it might be tempting to claim that our space generates significantly higher volumes of data or more diverse data, but is that really true? year breaks?

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

Engagio

JUNE 11, 2018

In fact, it’s the lifeblood of every marketing organization. Quality data means being able to reach the right audience, better conversion rates, higher productivity, and an overall positive ROI on your marketing efforts. 50 – More than half of all records found in the average B2B contact database are misaligned.

Account Based Marketing 54

Account Based Marketing ABM Contacts Multi-Channel 54

MarketJoy

JUNE 25, 2018

Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. This method focuses on an undiscovered client-base.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

The Point

JUNE 27, 2012

For today’s B2B marketer, content is the fuel that feeds the demand generation engine. But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

JANUARY 24, 2013

Furthermore, an inside sales representative can offer real world perspective on lead quality, sales cycles, common objections, audience segmentation, even content strategy – that marketers often lack when they work at arm’s length from the sales process. How many leads do you generate each month and what is the source of those leads?

Lead Management 100

Lead Management Process Work Management Sales Qualified Leads 100

PureB2B

DECEMBER 30, 2019

Most marketers would have probably heard of Search Engine Optimization (SEO) – it’s the process of optimizing the quality and quantity of your website traffic from the search engine results page. As entrepreneurs, it’s important to note that some of these searches include the interest of the products or services you are offering.

SEO 62

SEO Marketing & Strategy B2B Lead Ranking 62