DealSignal

JULY 27, 2023

Lean on automation for tasks like lead scoring, lead list building, lead enrichment, web scraping, and CRM data hygiene. Create buyer personas for key decision-makers: Identify the key decision-makers within each target account. Is there an interesting statistic or quote you can use from a recent blog post?

Top of Funnel 52

Top of Funnel Generation Account Based Marketing Sales Qualified Leads 52

Zoominfo

JANUARY 23, 2019

Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

JULY 10, 2018

The reason for this is simple: When executed effectively, data-driven marketing programs can have a significant impact on your organization’s most vital objectives. Consider the following statistics: 78% of organizations say data-driven marketing increases lead conversion and customer acquisition ( source ). Keep reading!

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

NOVEMBER 28, 2018

Because many businesses aren’t sure how to start the process of data cleanup and diligent data management, they simply don’t do it. If this sounds like your business, your static data might be hurting you more than you think. Consider these statistics: 40% of business objectives fail due to inaccurate data ( source ).

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

JULY 30, 2019

Above all else, this branding mistake is the result of poor data hygiene. Without access to clean and accurate customer data, you’ll lack the insights you need to develop a comprehensive understanding of your target audience. From there, you can create buyer personas that fully represent your ideal buyers.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

Zoominfo

JANUARY 23, 2019

Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

NOVEMBER 8, 2018

Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. Work with other members of your company to compile the necessary data to construct buyer personas— or semi-fictional profiles made up of real characteristics and traits used to represent different segments of your customer base.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Zoominfo

NOVEMBER 28, 2018

Because many businesses aren’t sure how to start the process of data cleanup and diligent data management, they simply don’t do it. If this sounds like your business, your static data might be hurting you more than you think. Consider these statistics: 40% of business objectives fail due to inaccurate data ( source ).

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145