SalesIntel

AUGUST 11, 2021

How to Find The Best B2B Data Partner for Your Business. What Type of Data is Right for Your Company? A solid B2B communication database is at the heart of any efficient marketing and sales plan. Choosing the appropriate B2B data will have a direct impact on the efficacy of your marketing and sales approach.

Top of Funnel 52

Top of Funnel B2B Sales Data Hygiene B2B Marketing 52

Biznology

MAY 28, 2014

And 88% are missing basic firmographic data, like industry, revenue or employee size—so profiling and segmentation is pretty tough. No wonder your sales force is always complaining that your data is no good (although they probably use more colorful words). Key enter the data correctly in the first place.

Data Hygiene 80

Data Hygiene B to B Marketing Analytics Tools Ideal Customer Profiles 80

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Closing more sales. Those who fill out a registration form can be automatically segmented (by your automation platform) into a new email list. The ultimate goal?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

InsightSquared

AUGUST 28, 2019

Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. How can you properly coach your reps? How can sales operations report effectively? Process Development.

Forecasting 218

Forecasting CRM Process Startups 218

SalesIntel

OCTOBER 5, 2023

In B2B sales and marketing, one strategy has remained a steadfast driver of success: email marketing. This is where the art of email list segmentation comes into play. This blog will explore the symbiotic relationship between email marketing and email list segmentation.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

SmartBug Media

JUNE 6, 2024

HubSpot offers a robust CRM equipped with AI tools for marketing and AI-powered capabilities that can revolutionize your processes, both internally and externally. Enriched by HubSpot's extensive data, these AI tools are dedicated to streamlining marketing, sales, and service operations with personalized solutions. The outcome?

Marketing AI 69

Marketing AI Enterprise Management Tools Data Hygiene 69

SalesIntel

JUNE 7, 2021

Data hygiene has become increasingly important to marketers, and the increasing volume of data has only made processing harder. To overcome this challenge, the need for quality data has led to automated data enrichment tools. Enriched lead data is required for accurate lead routing and assignment to sales.

Process 52

Process Automation Data Hygiene Paid Search Agency 52

Zoominfo

AUGUST 2, 2020

Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? B2B data is enterprise-focused information used to improve sales and marketing campaigns. This data is split into three types: intent, fit, and opportunity. Opportunity Data.

Enterprise Management 245

Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

DECEMBER 3, 2018

Think about it: if your department doesn’t prioritize data hygiene, it’s likely that list churn is wreaking havoc on your email campaigns. If a prospect has just been promoted to a senior manager or director position, it might rub them the wrong way if you continue to send them emails addressed to ‘marketing specialist’.

Work Management 223

Work Management Marketing Management Data Hygiene B2B Marketing 223

DealSignal

MARCH 8, 2021

CRM data quality is a critical variable in ensuring a strong ROI for your investment in a CRM system. Such accuracy should not be acceptable to your sales and marketing teams. How poor contact data quality impacts Sales and Marketing. Bad data shows up in a series of tangible and expensive process failures.

Contact Marketing 52

Contact Marketing Contacts CRM Enterprise Management 52

InsightSquared

AUGUST 28, 2019

Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. How can you properly coach your reps? How can sales operations report effectively? Process Development.

Forecasting 136

Forecasting CRM Process Startups 136

Only B2B

NOVEMBER 20, 2023

In fact, 63% of marketers report spending more on data-driven marketing and advertising last year, and 53% said that a demand to deliver more relevant communications/be more customer-centric is among the most important factors driving their investment in data-driven marketing. You will need to tailor content to all segments.

Sales Qualified Leads 62

Sales Qualified Leads Paid Search Agency Data Hygiene Buyer Personas 62

Martech

JULY 20, 2021

Because of the central role marketing plays in the success of any business through generating revenue and sales opportunities, there is a lot of pressure on the team to make the right hires. There are workflow builds, data segmentation and analytics to deal with, and those key capabilities are key to the science of automation.”.

Data Hygiene 113

Data Hygiene Ad Building Marketing Automation Services Marketing Management 113

Terminus

AUGUST 5, 2020

Marketers are now looking for truly integrated technologies so full-funnel experiences are easier to create, execute, and measure. Alert sales and customer success in real-time about important or at-risk accounts or opportunities.

Top of Funnel 46

Top of Funnel Account Based Marketing ABM Data Hygiene 46

DealSignal

AUGUST 30, 2021

. #1 Create alignment across key departments Any effective account based marketing strategy starts with creating a framework that consists of sales and marketing alignment. But to truly rise to excellence, you’ll want to connect the dots across your organization — so, more than just sales and marketing.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

ANNUITAS

FEBRUARY 1, 2011

Last month, DemandGen Report ran a cover story titled “Data Tops List of Tactics & Technologies that Marketers Can’t Afford to Live Without.” The article went onto discuss the importance of having reliable data in order to ensure campaigns are successfully executed via marketing automation platforms. Develop a Data Map.

Marketing Management 100

Marketing Management Data Hygiene Ideal Customer Profiles Marketing Automation Services 100

DealSignal

MARCH 11, 2019

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Yet, at no point did I hear a discussion of data quality, data hygiene, contact verification, field standardization, or company and contact enrichment.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Rev

FEBRUARY 15, 2023

Marketing, sales, finance and customer success operated in silos; each using their own databases with their own set of metrics, chasing their own goals and then wondering why their numbers didn’t align at the end of the quarter. Set revenue targets based on data and analysis, not just gut feelings or guesses. Do you remember?

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

Martech

JULY 21, 2021

Frédéric Collard, Weber’s Ecommerce and CRM Manager for their EMEA Hub South division was setting the scene for Weber’s implementation of Teester, a platform that enables clients to scale user-generated video production and distribution via automation. The process was extremely simple for us and our customers. Read more here.

Work Management 104

Work Management Enterprise Management Marketing Automation Services Data Hygiene 104

Zoominfo

MARCH 15, 2024

The most important growth drivers for any business simply can’t succeed without a core infrastructure of high-quality, trustworthy data. For most companies, the first step in building that advanced data foundation is to cleanse the trove of business data already on hand in their customer relationship management (CRM) system.

CRM 130

CRM Enterprise Management Work Management Process 130

DealSignal

FEBRUARY 1, 2024

ZoomInfo’s data does not undergo continuous customization for individual client needs. This leads to potential gaps in information, particularly in specialized industry segments, posing challenges for businesses seeking a detailed grasp of their target audience. A notable shortcoming of ZoomInfo is the static nature of its database.

Zoominfo 52

Zoominfo Enterprise Management Lead Ranking Marketing Automation Services 52

SalesIntel

AUGUST 4, 2021

Reaching out to the companies that need your solution requires reliable and accurate data, especially when the competitors are ready to grab any opportunity. However, data quality is one of the major roadblocks for cybersecurity marketers and sales professionals. Bad CRM data can hurt your business in many ways.

CRM 52

CRM Enterprise Management Business Work Management 52

DealSignal

APRIL 27, 2023

As such, it should be excluded when defining your initial list of ABM targets but becomes very valuable when executing specific campaigns or passing nurtured leads off to sales. Analyzing intent data can also help you uncover Ideal Buyers that you may have overlooked and thereby expand your total audience.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Biznology

JANUARY 30, 2015

To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. Data entered by our sales people ends up as mush in our database. That may be okay for the rep, but it’s not okay for the company. Here’s the best practice: Create a centralized data input group.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

The Point

DECEMBER 15, 2020

. * At whatever interval you elect to define a lead as “non-responsive,” put in place a multi-step, triggered lead nurture campaign (sometimes referred to as a “Wake the Dead” program), one that is purpose-built for non-responders and tailored to specific audience segments.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

The Mx Group

MAY 17, 2018

A well-utilized and finely tuned MAP provides today’s marketers with capabilities we were dreaming about 10 years ago — like the ability to store and process greater and greater numbers of records, and the ability to run more and larger campaigns — all while continuously reducing the manual maintenance of these campaigns and records.

Contacts 69

Contacts Lead Ranking Lead Scoring Marketing Automation Services 69

SalesIntel

JUNE 9, 2023

Sales intelligence platforms like Cognism are gaining traction as a tool for sales. These platforms have garnered significant attention for their robust features and data-driven solutions. When investing in a sales intelligence platform, pricing is pivotal in your final decision-making. What are the features?

Pricing 52

Pricing Price Planning Marketing Automation Services 52

SmartBug Media

SEPTEMBER 27, 2021

A messy customer relationship management (CRM) database is just like an unclean house: The clutter makes it difficult to find what you need most. What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

Biznology

AUGUST 26, 2016

Customer data is one of the most important parts of your business success. If you’re not already using a customer relationship management (CRM) platform to collect and manage the data , you should be. But what kinds of data should you collect? Demographics Data. Demographics data includes: Age.

Data Hygiene 80

Data Hygiene Work Management Marketing Automation Services Marketing Management 80

Zoominfo

MARCH 21, 2023

Those rapidly evolving challenges are only exacerbated by a long-standing problem among sales and marketing teams: misalignment. Inaccurate data means leads aren’t routed properly to sales. And disjointed platforms are painful to integrate and manage. Limited automation means many RevOps tasks are still done manually.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Zoominfo

JULY 31, 2019

Whether you realize it or not, the efficiency, productivity, and drive of your B2B sales team is directly dependent on the quality of your data. Good data leads to less time spent prospecting, more meetings on the calendar, and ultimately more revenue. What is bad data and how does it occur? of sales reps’ time.

B2B Sales 173

B2B Sales Enterprise Management Data Hygiene B2B 173

Zoominfo

APRIL 9, 2024

Beyond improving data accuracy and fueling better decision-making, removing bad data from your CRM also increases trust among your sales reps. As a team, they want to know they can trust the data given to them by their CRM to score the sale.

CRM 130

CRM Work Management Marketing Management Data Hygiene 130

Zoominfo

APRIL 9, 2024

To make this a reality, all businesses need to tailor their data hygiene strategy to fit their unique processes, goals, and requirements. Properly defining these factors is a critical first step that helps make sure you’re only spending resources on the most relevant customer segments with the highest profit potential.

Ideal Customer Profiles 130

Ideal Customer Profiles CRM Enterprise Management Work Management 130

ClickZ

JULY 29, 2019

My first software job was as an inside sales rep in 1999. The first ten years, I spent in field-facing roles like sales, pre-sales, engineering, and product management. . I didn’t realize it when I got into marketing, but this empathy for sales and customers has really helped me.

Data Hygiene 100

Data Hygiene Enterprise Management Work Management B2B Marketing 100

Zoominfo

APRIL 27, 2022

Dirty data represents faulty bits of information that can present problems in a business’s database. For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. What are the Types of Dirty Data and How do you Clean Them? How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

DealSignal

DECEMBER 28, 2021

These CRM systems include numerous additional features and functionality that make data entry, management, and organization much easier. CRM Data Types. Generally, we can categorize all the data within a CRM database into two main types: Contact data (data on individual leads, customers, etc.) Integrations.

CRM 52

CRM Enterprise Management Work Management Marketing Management 52