Remove customer
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Web analytics is badly broken 

Martech

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. Google is building a consent mode to perform data modeling that fills in data that can’t be collected from opt-out users.

Analytics 129
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MarTech’s guide to GDPR: The General Data Protection Regulation

Martech

The initiative — called Procedural Rules of Enforcement — aims to tackle a host of problems, from how GDPR complaints are handled to the duration of proceedings themselves. And when consensus cannot be reached, the proposed enforcement rules will “clarify” the procedural aspects of dispute resolution.

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California’s New Privacy Agency: Is Your Company Ready?

Zoominfo

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” We’ll see how it plays out.

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Time to Scrub Your Email List: Preparing for iOS 15

BenchmarkONE

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. Add a Link with a Tag Rule. Create an “unsubscribe” tag.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. Opt in or opt out for processing of sensitive information. Data Protection Assessments. Accountability/Governance.

Act-On 98
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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. Pro Tip: A simple way to do this is to send an automated email confirming their subscription with a second opt in confirmation obtaining the customer’s consent.

Privacy 80
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4 Myths About the New California Consumer Privacy Act (CCPA)

ATAK Interactive

How to opt-out of the sale of their personal information. Additionally, the CCPA grants California consumers the ability to ask companies to delete all of their collected personal data and sue those companies if the privacy guidelines were violated. Myth #4: Being Quick to Change Your Policies Is the Best Plan of Action.

Privacy 78