Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. With this impactful data on-hand, businesses can improve brand reputation, predict trends, differentiate from competitors and carve out a market niche.

Social Media 78

Social Media Media Customer Satisfaction Lead Scoring 78

Valasys

MARCH 7, 2023

It provides valuable insights into customer preferences, behaviors, needs, industry trends and opportunities. It involves collecting data about the customer, market trends, and competitive landscapes. This involves various methods such as surveys, focus groups, interviews, and observational studies.

Research 52

Research Paid Search Agency Business Analysis 52

Hubspot

JULY 13, 2018

Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers. These buyer personas describe your ideal customer's age, family size, budget, job title, the challenges they face at work, and similar aspects of their lifestyle.

Research 75

Research Buyer Personas Focus Group Customer Satisfaction 75

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Social listening tools contribute to sales and customer success. What power!

Tools 93

Tools Work Management Marketing Management Business 93

Kevin Indig

APRIL 1, 2023

Performance vs. editorial content When we think about quality, we first have to differentiate between performance and editorial content. Tools for measuring content quality To quantify content quality, we need tools that show us topic coverage, ranks, readability, user behavior and user satisfaction. Don’t obsess over it.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Eric Mower + Associates

NOVEMBER 20, 2018

We hear the call, “Be obsessed with the customer! Recently, the ANA (Association of National Advertisers) asked for my thoughts about Customer Obsession for an article on business-to-business marketing. It’s not customer only. What I really believe in is the idea of customer intimacy and enlightenment.

Work Management 42

Work Management Marketing Management Differentiation Customer Satisfaction 42

Hinge Marketing

AUGUST 23, 2017

Participants might include existing customers, former customers, prospective buyers, lost prospects (buyers who chose to buy from another company), and influencers. Phone interviews, face-to-face interviews and focus groups are the most common ways businesses conduct qualitative research. Uncover your differentiators.

Research 94

Research B2B Marketing Sample Planning 94

Martech

FEBRUARY 22, 2022

One of the best ways to do so is by prioritizing customer experience (CX). Customer experience focuses on the relationship between a business and its customers. It includes every form of interaction or communication with the customer, whether direct or indirect, even if it doesn’t result in a purchase.

Enterprise Management 142

Enterprise Management Digital Asset Management Work Management Marketing Management 142

Sprout Social

AUGUST 21, 2023

Welcome to the internet — where your customers are talking and their words carry weight. But reviews do more than just attract and convert potential customers. They’re excellent tools for building trust with potential customers as they’re proof you’ve succeeded in delighting past clients just like them.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Google 84

Sprout Social

JUNE 26, 2023

Enhanced customer satisfaction, high customer engagement, and increased revenue are good reasons to develop an omnichannel customer experience. It takes a strategic approach, continuous optimization, a customer-centric mindset and a well-planned omnichannel strategy to make it all possible.

Marketing Automation Services 121

Marketing Automation Services Touchpoints Allocation Work Management 121

Sana Commerce

AUGUST 21, 2023

The difference between B2B and B2C e-commerce customer journeys When we talk about the e-commerce customer journey, we refer to the process that each customer undergoes. This involves all the steps that take place before and after the customer completes a conversion. There is so much more to take into consideration.

Optimization 52

Optimization Ideal Customer Profiles B2B Allocation 52

Sprout Social

JANUARY 20, 2021

Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. Evaluate the changing needs of customers. Differentiate themselves from competitors. Knowing your audience is a lesson from effective marketing 101.

Work Management 113

Work Management Marketing Management Research B2B Marketing 113

Martech Advisor

FEBRUARY 5, 2020

Voice of the Customer converts raw feedback and opinions into action points for your marketing strategy. In this article, we share five steps to make Voice of the Customer part of your messaging approach. There’s no denying the importance of customer feedback in today’s competitive marketing environment.

Forrester 66

Forrester Customer Satisfaction Landing Pages Customer Surveys 66

Single Grain

DECEMBER 5, 2023

You could say that AI marketing represents the intersection of technology and creativity (or AI and human ) to create super-targeted marketing campaigns and better customer journey experiences. Predictive analytics and customer insights: AI can analyze customer behavior data to predict future actions and preferences.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Hubspot

JUNE 21, 2018

It’s no secret that customers today want quick and simple ways to meet their needs and solve their pain points. Well, customers could write you off in a matter of seconds if they don’t find your website useful and easy to use. User research is the way in which companies determine what their customers and users want and need.

Design 78

Design Work Management Marketing Management Deliverability 78

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. Advocate marketing The combination of customer service and marketing to have customers satisfied. A satisfied customer is rewarded for the advocacy they perform for the company.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Salesforce Marketing Cloud

JUNE 13, 2022

1 driver for engagement, job satisfaction, wellbeing, innovation, and inclusion. Through leader interviews, stakeholder focus groups, and design sessions, new priorities became the “true north” for the broader transformation road map: Anyone can lead. I hope it helps your company up its leadership game too.

Peer-to-peer 98

Peer-to-peer Lead Ranking Thought Leadership Leads 98