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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. WARC) Blogging Stats The internet hosts over 600 million active blogs.

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100 Important PPC Statistics That Will Impact Your Search Ads

Atomic Reach

If you want to make the case to your company execs that PPC should be a bigger part of your marketing teams role, then check out these stats below that show just how effective it can be as a marketing channel and what trends we are seeing in the PPC space through 2019. 41% of all click-throughs in the SERPs go to the top 3 results.

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How AI Can Supercharge Your SEO Strategy

RebelMouse

From Google incorporating AI into its algorithms to how AI influences SERPs, ranking, featured snippets, and more, AI has made its mark on the digital marketing industry. If businesses want to provide their clients with helpful information, adopting AI for SEO will raise the bar for content quality while enhancing their SERP rankings.

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Localized Social Media Marketing Success in 2020: Lessons for Small Businesses

DAGMAR Marketing

For a small business, it means making sure you are everywhere your customers are searching online. As stated in the report, “No click, or zero click searches are a search engine results page (SERP) that displays the answer to a user’s query at the top of a Google search result. The moving parts of LSM.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

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KoMarketing’s Favorite Posts and Articles from 2019

KoMarketing Associates

Rand Fishkin at Sparktoro analyzed SERPs to determine how much traffic Google was giving to themselves. During 2019 we learned that most searches are answered without users having to go to websites and therefore made marketers really hone in on-SERP SEO strategies. SERP Features in 2019: The Complete Guide. Jenna Bessemer.

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Our Unique Approach to Content Marketing in 2017

Directive Agency

Content promotion degenerated from reaching your ideal end customer to sending out blind twitter blasts every time you publish a new piece. Which is painfully ironic considering how much our end-customers rely on quality content to convert. But, take a moment to consider, how Google-savvy are your end-customers?