Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). This is the type of marketing that brick-and-mortar businesses use to reach potential customers on the web.

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Scoop.it

MAY 28, 2019

One example of this is the over-optimization of copy with specific keywords. Using the Wrong Link Building Tactics. Link building is one of the most important aspects of content marketing. But many copywriters are wholly uninformed on how to develop content that’s friendly to link building.

Copywriting 74

Copywriting SEO Paid Search Agency Lead Scoring 74

Unbounce

FEBRUARY 7, 2019

Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. But optimizing a web page for search engines requires more content, more links, more calls to action. The goal is to attract warm leads from search engines like Google to your page and convert them into customers.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Once we’ve written a refreshed version of the older blog post, we’ll manually update the older post and move the publish date forward. Fortunately, Syed has a simple process for link building.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

seo.co

JANUARY 14, 2024

Your links come from a high authority website. Your backlinks are published on pages with high-quality content. Are you worried that you may have purchased some spammy links? For example, look at your overall score and see how close you are to 100. Your anchor text appears natural and isn’t excessively keyword rich.

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

ClearVoice

AUGUST 23, 2023

Any AI-generated content needs meticulous review and refinement before it is published. Then it can use that data to create a targeted content delivery, where each customer receives the most relevant and engaging content. It generates everything from long-tail keywords to local SEO and alternative keyword options.

Marketing AI 52

Marketing AI Content Budget Programs Keywords 52

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Outbrain

JUNE 29, 2022

Find out what questions your customers are asking and answer them. Build on what works. But, the thoughts you’re leading with must address actual customer pain points, deliver value and insight, and be compelling and interesting. Ask your customers. Think of a fresh, fun angle. Post your content beyond your blog.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership B2B Marketing Marketing & Strategy 61

seo.co

JANUARY 20, 2021

Not only do enterprise websites have much larger budgets for reaching massive scale on their outreach link building campaigns , they, in many cases, already have decades of links and content that has stood the test of hundreds of search engine updates and user scrutiny. internal linking, backlinks, etc.)

Startups 69

Startups Marketing Analytics Tools Domain Ideal Customer Profiles 69

Optinmonster

AUGUST 25, 2022

As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. How often depends on how much you’re publishing. You can customize your reports for crawlability, site performance, international SEO, and more. When Is an Seo Audit Needed?

Traffic 73

Traffic SEO Long Tail Marketing Lead Scoring 73

Moz

OCTOBER 18, 2020

Link building. A lot of businesses have a hard time getting quality links on their own, so when you have link building tactics at an agency that work, it can be a huge value add. Optimizing internal linking structure on the business website. Joy Hawkins : Legal Services. Localizing content on the website.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Host 10 high-value customers. 50,000: Take the team to dinner and invest in user-generated content efforts to have our customers tell our story better than we can. Really talk to customers.

Marketing Budget Creation 102

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 102

Directive Agency

AUGUST 8, 2017

For example, look at the types of businesses that rank for “best email marketing software”: You will notice there are over 37 million hits for that search alone. The reason for this is two-fold: Your site probably hasn’t been around long enough and doesn’t have the authority. Organic traffic relies heavily on keyword formulas.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Outbrain

APRIL 20, 2020

In a nutshell, a buyer persona is a research-based profile of your target customers or audience. A buyer persona helps you get into the mindset of your customers and allows you to determine what they might want from your brand and what solutions you can provide. Investing in Original Research. Optimizing for Voice Search Technology.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Directive Agency

JULY 7, 2017

Content promotion degenerated from reaching your ideal end customer to sending out blind twitter blasts every time you publish a new piece. Which is painfully ironic considering how much our end-customers rely on quality content to convert. But, take a moment to consider, how Google-savvy are your end-customers?

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

seo.co

OCTOBER 7, 2021

For example, since SEO.co Link building services. When it comes to your initial focus, especially if you are a startup doing digital marketing , you will want to focus on the long-tail. Long-tail keywords are extended phrase search queries, such as “what is the best roofing company in Wyoming?”

Keywords 98

Keywords Marketing Budget Long Tail Marketing Research 98

Hubspot

DECEMBER 8, 2011

If you continue to create keyword-optimized content around the keywords you're ranking for and are working to improve your link-building efforts, you'll see success for more than just a month or two. This point is best illustrated with an example. Your search strategy is not actively trying to build inbound links.

SEO 28

SEO Long Tail Marketing Lead Scoring Lead Ranking 28

seo.co

NOVEMBER 1, 2021

Hmm, you say to yourself as you read: customized baby shoes that are made within 24 hours? Here’s an example: Tips On Using Meta Descriptions. If you’re using WordPress, most of the SEO plugins will give you the option for customized meta descriptions ( All in One SEO plugin , Yoast, and SEO Ultimate are a few of them).

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Hubspot

DECEMBER 2, 2011

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

APRIL 10, 2012

Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance.

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Zoominfo

JULY 30, 2018

Before hitting publish, ask a co-worker, friend, or editor to read the content. Prioritize evergreen content: While trends and news can create some major buzz initially, evergreen content continues to provide value far beyond the publish date. 2. Understand the basic principles of link building.

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

Single Grain

MAY 6, 2021

Template #3 – Monthly Link Building Report from Agency Analytics. Template #11 – Link-Building Progress Report from Linkody. Here are twelve of the most useful SEO reporting templates that you can customize to prepare high-end reports for your clients. Free report link: SEO Report from Ahrefs.

Template 145

Template SEO Lead Scoring Lead Ranking 145

flux.la

FEBRUARY 1, 2020

It’s one of the most effective digital strategy being used today by businesses since it attracts potential customers on their website for free and increases chances for more conversions and eventually revenue. It’s a great avenue to improve your business and attract interested customers.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Single Grain

MARCH 29, 2023

HubSpot, Zapier and Monday are examples of enterprise SaaS brands, and attract millions of users via SEO. Unlike consumer-focused SaaS companies, enterprise SaaS companies typically have longer sales cycles and larger deal sizes, and their target customers are usually businesses with complex needs and high levels of scrutiny.

Enterprise Management 52

Enterprise Management SEO Top of Funnel Long Tail Marketing 52

seo.co

NOVEMBER 13, 2023

It’s not hard to imagine examples of how this plays out – and we’ve even seen some of these examples in real life. But because of this incentive, they only go after extremely niche, long tail keyword phrases that have minimal search volume and traffic; as a result, your organic traffic doesn’t really increase.

SEO 52

SEO Advertising Agencies Paid Search Agency Ad Agencies 52

Single Grain

AUGUST 28, 2019

Navigation : Power pages should be easy to navigate, with content broken into chapters, a table of contents with anchor links, or just an easy-to-scan layout with headers and plenty of visual assets. Audience : Power pages aren’t for your potential customers; they’re for the influencers in your industry. The list goes on and on.

Lead Scoring 97

Lead Scoring Lead Ranking Keywords Google 97

Single Grain

SEPTEMBER 15, 2020

Long-tail keyword searches have a click-through rate 3-5% higher than generic searches. Why You Should Use Long-Tail Keywords in Your SEO Campaign. He started showing up on page one around May 2016, six months after he published the guide. Dive Deeper: * How Long Does it Really Take to Rank on Google? *

Lead Scoring 52

Lead Scoring Lead Ranking Keywords Marketing Budget 52

Valasys

MARCH 16, 2020

B2B Marketing is not just about value creation & exchange of the same between the marketers and the customers. Businesses need to prioritize their link-building strategies for B2B marketing more than ever before in 2020. How to Optimize Your Link-Building Strategies for B2B Marketing in 2020.

Link Building 59

Link Building B2B Marketing Marketing & Strategy Marketing Strategy 59

Hubspot

MARCH 15, 2018

Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that specifically use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and get customers to visit your site. Why long-tail keywords? Headers & Body.

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

Single Grain

JUNE 26, 2020

Mixed sentence lengths: Long sentences are hard to follow on a computer or mobile device, but they can work well when used sparingly — particularly when mixed with shorter sentences. Here are some different examples of bucket brigades : General bucket brigades: Do I have your attention? Often the bridging phrase is followed by a colon.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

OCTOBER 27, 2020

They start with searcher intent, move to modern ranking and conversion strategies, review international SEO, share successful link-building plays, and end with the future of SEO. For example, episode 350 goes over image search, the validity of Moz's Domain Authority score, and JavaScript and SEO. SEO Newsletters. DistilledU.

Resources 101

Resources SEO Lead Ranking Marketing Analytics Tools 101

BuzzSumo

FEBRUARY 21, 2017

What is the ideal frequency for publishing content? However, you can adopt different content strategies from high frequency publishing through to Jay Baer ‘s advice that you should only publish when you have something worthwhile to say. Yes, you really can drive more traffic by publishing less content.

Webinar Metrics 111

Webinar Metrics Marketing & Strategy Case Study Case Studies 111

seo.co

DECEMBER 31, 2020

Need Help With Link Building? There are well-known marketing “gurus” who have spent years encouraging people to publish anywhere from three to five blog posts per week. Don’t worry, we’ll discuss link building below.). There are two parts to this (and the second part builds upon the first). Has Your Back.

SEO 64

SEO Keywords Long Tail Marketing Link Building 64

seo.co

NOVEMBER 5, 2021

Following are 30 of my all-time favorite software tools for online marketing , many we use regularly for our content marketing and link building service ; I’ll keep this list updated as I find new ones! Some of these links are affiliate links. And a Graphics Editor to customize templates if needed.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

seo.co

NOVEMBER 5, 2021

Following are 30 of my all-time favorite software tools for online marketing , many we use regularly for our content marketing and link building service ; I’ll keep this list updated as I find new ones! Some of these links are affiliate links. And a Graphics Editor to customize templates if needed.

Budget Programs 98

Budget Programs Online Marketing Enterprise Management Digital Asset Management 98

Single Grain

FEBRUARY 19, 2020

While its basic tools remain the same — keyword-consistent content, link-building and optimization of meta tags — SEO also includes in its strategy factors like mobile search, user experience and social media marketing. Why You Should Use Long-Tail Keywords in Your SEO Campaign. Mobile accounts for 52.6%

Marketing AI 142

Marketing AI SEO Long Tail Marketing Paid Search Agency 142

Single Grain

SEPTEMBER 26, 2019

For example, if you write an article that answers the question “What is work-life balance?” ” in a way that makes Google’s algorithm happy, then you might land the spot at the top where your answer appears before the links to other results: Here's how to do this. First, focus on long-tail keywords.

Lead Scoring 99

Lead Scoring Lead Ranking Google Paid Search Agency 99