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Goodbye Third-Party Cookies, Hello Content Marketing

Contently

This has long been positioned as a win-win: Customers get ads for things they’re actually interested in, and brands get access to a more highly curated, more engaged cohort of customers. In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy.

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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. Storytelling and specialization are great ways to promote the exclusive nature of your products and services, and set them apart from the competition. Personalization and Privacy.

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Marketing Strategies Must Evolve With the Times in 2024

Litmus

They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. AI will help marketers curating smarter, more personalized and relevant emails through AI-powered product recommendations. Marketing strategies face some headwinds in 2024.

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The 2 Big Commitments Marketers Must Make in 2024

Content Standard

The innovative ways SGEs generate answers, curate content, and deliver personalized results are redefining the criteria for high-performing content in search. Meanwhile, data privacy concerns have compromised third-party analytics to the point that as many as 61% of marketers predicted decreased use of third-party data last year.

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Top 50 Global Thought Leaders and Influencers on Supply Chain 2024

Thinkers360

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn digital award badges and credentials, and curate, amplify and monetize your personal brand – Sign-up today ! 3 Tom Raftery Tom Raftery Contact Tom Raftery Score: 73.56

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3 Highly Effective Ways to Tell Your Brand’s Story

Adobe Experience Cloud Blog

By inviting influencers to highly curated experiences, such as the invite-only REVOLVE Social Club, the brand inspires a following not only in its brand but also in the lifestyle associated with it. Be Privacy-Conscious With Your Branding. Sounds great for boosting exposure, right? Involve Your Audience In Your Mission.

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Governing AI: What part should marketing play?

Martech

Will privacy be violated as part of the algorithm? One of the most often neglected areas of AI/ML model development and deployment is the storytelling that is required to help others understand what the models should be doing. Selecting and curating the data for an AI model is the first place where bias can enter the algorithm.