SmartBrief - Marketing

JANUARY 9, 2024

However, the pressure to gain market share equals the need to prevent attrition in a world where loyalty and a “cancel culture” can ultimately drive or damage, respectively, the success of emerging and heritage brands. Regardless of one’s point of view, AI is being leveraged by brands and marketers.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing AI 134

Marketing AI Enterprise Management Paid Search Agency Work Management 134

Marketing Insider Group

JANUARY 16, 2023

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. What Are 2023’s Biggest Marketing Challenges? Quick Takeaways.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

B2BMarketing.net

MARCH 11, 2024

Forget about your own marketing team’s output for a second – just think about the sheer amount of digital content you’ve seen on social media, TV or your laptop today alone… the volume is staggering. This is what we learned in our recent B2B Marketing roundtable in association with digital asset management solutions provider, Canto.

Peer-to-peer 52

Peer-to-peer Digital Asset Management B2B Thought Leadership Work Management 52

Seismic

OCTOBER 18, 2023

Or, did you do some additional digging to hear from your peers, influencers, or reviews about the product or service you were interested in? When you think about your last big purchase, what comes to mind? Were you immediately persuaded after seeing a post from a corporate account? Employee advocacy programs don’t just appear overnight.

Marketing AI 59

Marketing AI Work Management Tips Marketing Management 59

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. What is Trojan Horse Content Marketing? i2c – a Lighthouse Example of Trojan Horse Content Marketing.

B2B Thought Leadership 103

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 103

PathFactory

JULY 18, 2022

It’s common among B2C market leaders and it’s now entering the B2B world. This is what Forrester refers to as “inside-out” marketing, or when “the brand is focused on what the company brings to market, not on what the customer needs, wants, or expects.”Your Think about how much easier it would be to do your research now.

Marketing AI 52

Marketing AI Marketing Websites Personalization Peer-to-peer 52

Vidyard

AUGUST 9, 2017

AI isn’t a far off dream—it’s a present reality. Why does AI determine what we watch? That’s why AI is being applied to both create video content and help users find more of what they’re looking for. AI Helps Write the Script. Increasingly, studios are turning to AI for answers.

Video Marketing 69

Video Marketing Peer-to-peer Viral Marketing Curation 69

Contify

OCTOBER 6, 2020

Contify market intelligence platform has earned three badges in the G2 Fall 2020 Grid Report. Contify, the AI-enabled market and competitive intelligence solution provider , has announced that it is positioned as a ‘High Performer’ in Grid® Report for Market Intelligence Software | Fall 2020 by G2.com,

Enterprise Management 52

Enterprise Management Marketing Management Peer-to-peer Marketing Report 52

xiQ

APRIL 29, 2020

The core objective of B2B content marketing is to engage and influence prospective buyers early in their decision making cycle. In order to achieve this, companies need to adopt a “Trojan horse” content marketing strategy. What is Trojan Horse Content Marketing? i2c – a Lighthouse Example of Trojan Horse Content Marketing.

B2B Thought Leadership 62

B2B Thought Leadership Content Marketing Peer-to-peer Thought Leadership 62

xiQ

MAY 22, 2020

Cyber Business Review leverages xiQ’s AI-powered content curation platform to provide a unique experience to its users by making the most current cyber insights and information readily available, allowing them to make informed choices. Cyber Business Review is an online platform featuring crowdsourced, peer-vetted cyber content.

Peer-to-peer 62

Peer-to-peer Marketing Websites Business Curation 62

xiQ

MAY 22, 2020

Cyber Business Review leverages xiQ’s AI-powered content curation platform to provide a unique experience to its users by making the most current cyber insights and information readily available, allowing them to make informed choices. Cyber Business Review is an online platform featuring crowdsourced, peer-vetted cyber content.

Peer-to-peer 62

Peer-to-peer Marketing Websites Business Curation 62

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Contify

NOVEMBER 3, 2020

Contify will be the silver sponsor of the competitive intelligence event , IntelliCon 2020. Contify, the AI-enabled market and competitive intelligence solution s provider, has announced that they are a silver sponsor at the SCIP IntelliCon 2020. Winners will be notified through email after the event.

Peer-to-peer 52

Peer-to-peer Lead Scoring Lead Ranking Ethics 52

illumin

JUNE 7, 2019

New research from Hornet.com and Kantar Consulting shows that this market is currently the fastest-growing market right now, and is only expected to grow. Here are just a few things marketers can focus on: Think Big. Looking back on past Pride month marketing efforts, many brands went out on a ledge. Make an Impact.

Peer-to-peer 69

Peer-to-peer Ad Building Advertising Agencies Mobile Advertising 69

Hubspot

AUGUST 14, 2018

Similar to how YouTube pays top content producers to create the platform’s best videos , publishers who use Steem can reward their top content creators and curators for publishing popular content. With that in mind, read on to learn about the 11 blockchain companies you should be paying attention to today.

Digital Asset Management 75

Digital Asset Management Enterprise Management Marketing Management Peer-to-peer 75

SalesIntel

AUGUST 21, 2023

Without a shadow of a doubt, B2B marketing has immensely changed over the years. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Marketing Insider Group

JANUARY 6, 2020

Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. There are literally dozens of marketing conferences coming up over the next 12 months in the US alone, not to mention the rest of the world (you can see my 2019 list to see how the selection compares with last year’s.).

Conference 55

Conference Marketing AI Work Management Marketing Management 55

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all.

Marketing AI 127

Marketing AI Paid Content Work Management Marketing Management 127

Marketing Insider Group

JANUARY 10, 2022

Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. Has there ever been a time when the marketing world has changed so much in such a short time?

Marketing AI 289

Marketing AI Enterprise Management Peer-to-peer Best Practices 289

Webbiquity

JANUARY 9, 2024

Peers are likely to be more active in promoting your content Reach out to them asking to provide a quote. Guest post by Ann Smarty. Everyone wants their content to bring them hundreds of visitors quickly. Unfortunately, few types of content do. By no means is this an exclusive or exhaustive list – but it is a dependable one.

Traffic 206

Traffic Peer-to-peer Linkbait Customer Surveys 206

Martech Advisor

MARCH 17, 2020

We asked marketing and sales experts about the best tips, strategies, and tools to work effectively from home during this time. But sales and marketing teams that cannot (and should not) work in silos might have trouble communicating effectively and collaborating to get meaningful work done. Perhaps the perspective yields new thinking.

Work Management 141

Work Management Tips Paid Search Agency Marketing Management 141

Rev

AUGUST 2, 2023

With the rise of digital marketing, it has also become easier than ever for companies to target their audiences with precision and accuracy. When it comes to sales prospecting, there is no magic formula. Yes, there are some key ingredients like patience, persistence, persuasion and hard work. What makes sales prospecting challenging?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Scoop.it

DECEMBER 21, 2023

Ready to level up your content curation game? 🚀 Whether you’re a seasoned content curator or just starting out, there are several strategies you can use to save time finding, editing, and distributing content. Follow these tips and tricks to curate like a pro and engage your audience with valuable insights.

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Curation Effectiveness Marketing & Strategy Content 83

6sense

DECEMBER 9, 2021

Customers learn from industry and peer experts, get insights for leveling-up their revenue teams’ performance, and more. Meaning, our revenue team uses our own platform to extract actionable intelligence about accounts to develop and launch campaigns. We’ll publish a similar post tomorrow to recap today’s best moments, too.).

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Salesforce Marketing Cloud

MARCH 25, 2024

Already showing signs of being a uniquely global and progressive group, marketers will need to figure out how to connect with the most sophisticated audience yet. What’s next for generative AI and marketing? According to Dretsch, millennial parents are also more interested in curating their children’s lifestyles.

Marketing AI 119

Marketing AI Generation Paid Search Agency Ethics 119

SalesIntel

SEPTEMBER 14, 2023

A well-curated B2B database equips sales professionals with the most pertinent information about decision-makers, enabling them to initiate purposeful dialogues and, ultimately, secure successful deals. Geographic Location: Define the geographical regions or markets where your product or service is most relevant.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Outgrow

SEPTEMBER 13, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Erik Huberman for our monthly podcast – ‘ Marketer of the Month ’! Diving deep into the Hawke Method of Marketing. Identifying the low-hanging fruit of marketing. CMO in a box: automated insights for the new age marketer. About our host: .

Work Management 52

Work Management Advertising Agencies Marketing Management Paid Search Agency 52

Inbox Insight

MARCH 20, 2023

The emergence of AI in B2B demand generation has only facilitated this further. This is our webinar: 4 Ways AI is Revolutionizing Demand Generation. (00:12) How is AI changing B2B demand generation? (00:22) 00:55) Today the theme of AI. And it seems that B2B marketers agree with Mr. Daugherty.

Demand Generation 59

Demand Generation Demand Generation Agencies Demand Ideal Customer Profiles 59

Sana Commerce

APRIL 25, 2024

Leveraging technology like artificial intelligence, real-time data analytics, and personalization can transform your e-commerce strategy and your competitive advantage, making your operations more efficient and your customer interactions more impactful. Key Takeaways B2B sellers need to adapt to the Digital-First Customer.

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Webinar Metrics Work Management Marketing Management B2B 52

Sana Commerce

APRIL 25, 2024

Leveraging technology like artificial intelligence, real-time data analytics, and personalization can transform your e-commerce strategy and your competitive advantage, making your operations more efficient and your customer interactions more impactful. KEY TAKEAWAYS B2B sellers need to adapt to the Digital-First Customer.

Webinar Metrics 52

Webinar Metrics Work Management Marketing Management B2B 52

Salesforce Marketing Cloud

OCTOBER 17, 2023

Follow a curated guide for sales: We’ve got learning paths designed especially for sales, and you can follow that preset path to make sure you’re exam-ready. The median base salary for a Salesforce Certified Sales Representative in 2022 was $75,000 (U.S. So, how do you set yourself up for Salesforce Certification success? A sales leader?

Peer-to-peer 122

Peer-to-peer Forecasting Communities Work Management 122

Sharpspring

SEPTEMBER 21, 2021

Would you like to build more traffic to your blog? I thought you might! The thing is, most bloggers are after organic search traffic (and for a good reason) but they completely ignore other traffic-building methods. Yes, search traffic is easier to scale but it is never a good idea to put all eggs into one basket. Here’s mine.

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

SpotMe Blog

MAY 4, 2021

Virtual conferences aren’t a groundbreaking idea anymore, but event planners are continually learning how to use them in groundbreaking ways. What grew out of necessity is quickly turning into a benefit, with new ways to connect and explore with people around the globe. What is a Virtual Conference and How Does it Work? Concerts and festivals.

Conference 52

Conference Marketing AI Marketing Automation Services Work Management 52

Marketing Insider Group

MARCH 4, 2020

Many of the nation’s largest companies haven’t moved beyond the days of the “mad men” of Madison Avenue’s ad campaigns when it comes to marketing. Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups.

Enterprise Management 264

Enterprise Management Paid Search Agency Examples Advertising Agencies 264

Zoominfo

APRIL 23, 2020

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. But B2B intelligence gets more intelligent by the day (that would be machine learning, predictive intelligence , and other dimensions) – in addition to simply growing the database. Data Quality and Management.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Hubspot

SEPTEMBER 15, 2023

As a small business owner, you toggle between marketing, sales, operations, and customer service daily — and sometimes within the same hour. You can also analyze your audience with marketing and AI tools for better intelligence and decision-making. What you need is customer relationship management (CRM) software.

Enterprise Management 73

Enterprise Management Work Management Marketing Automation Services Marketing Management 73