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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. Click-through Rate Click-through Rate (CTR) tells us if our content is hitting the mark. For B2B companies, a good CTR is a sign that your message is resonating with other businesses. Measuring CTR is simple.

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Increasing Conversion rates for your Building Products Website

Navigate the Channel

Conversion rate optimization (CRO) is a crucial aspect of digital marketing that focuses on improving the percentage of website visitors who take desired actions, such as making a purchase, filling out a contact form, or subscribing to a newsletter.

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Zero to Hero: A Content Marketing Guide for Brands That Are Just Getting Started

Scoop.it

Email newsletters One unique benefit of email marketing is that your message lands directly in your customer’s inbox. Best used when: nurturing leads, sending regular newsletters, or if it drives revenue for your business. That’s how reviews and testimonials work—they’re the word of mouth of digital media.

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Top 10 Essential Triggered Email Marketing Campaigns for 2020

Valasys

The extended benefits of triggered email marketing campaigns include: Lead Nurturing Delighting your customers to inspire brand advocacy and positive word-of-mouth-marketing (WOMM) Improvement in Customer Retention Reduced time on sending operational and Repetitive Emails, & Building Brand Equity. Incorporation Emails.

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Social Media Marketing Terms You Need to Know

ClearVoice

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. It would be like word of mouth advertising, but at scale (thanks to social media). The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012.

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Email Marketing For Yoga Studios

SendX

Maybe you’re rocking word of mouth as your most prominent marketing channel but you’ve decided to take a step forward and dip your toes into the world of digital marketing. Knowing your CTR could help a lot in optimizing your message. Make your newsletters interesting by using visuals. Your click-through rate.

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What Is a Transactional Email? (With 10 Stunning Examples)

Optinmonster

But the most common examples of transactional emails are messages the confirm a purchase, confirm a newsletter subscription, or simply allowing users to reset a forgotten password. They also have an average click-through rate (CTR) of 4.8% (99firms.com). That’s some great word-of-mouth marketing in action.