Remove CPM Remove CTR Remove Newsletter Remove Word of Mouth
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14 Social Media Metrics That Drive Results in 2023

Marketing Insider Group

This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. Click-through Rate Click-through Rate (CTR) tells us if our content is hitting the mark. For B2B companies, a good CTR is a sign that your message is resonating with other businesses. Measuring CTR is simple.

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Who’s Driving the Data Movement? Social Media Managers

Buffer

If you follow our weekly newsletter , then you’ve likely seen just how many unique and original social media strategies pop up daily. Owned vs. earned — A breakdown of how often the content you share on social media drives website traffic versus the content that others share is driving traffic (word of mouth).

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

CPM (Cost per thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 newsletters). It is oft en referred to as word-of-mouth advertising. 25 per email address.

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The Ultimate Glossary: 44 Email Marketing Terms Marketers Must Know

Hubspot

CPM (Cost Per Thousand) - In email marketing, CPM commonly refers to the cost per 1000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges $.25 Email Sponsorships - Buying ad space in an email newsletter or sponsoring a specific article or series of articles.

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Navigating the World of Franchise Ads: A Comprehensive Guide

Single Grain

These traditional advertising methods offer the lowest cost per thousand impressions (CPM), making them a cost-effective option for franchise businesses looking to reach a local audience and drive traffic to their individual locations. High customer satisfaction can lead to repeat business and positive word-of-mouth referrals.