Marketing Insider Group

AUGUST 1, 2023

This could be anything from signing up for a newsletter, downloading a whitepaper, or making a purchase. Cost-Per-Click Cost-Per-Click (CPC) helps you keep track of your ad spend. Measuring CPC is as easy as pie. So, if you spent $100 on an ad and got 200 clicks, your CPC would be $100/200 = $0.50.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

ClearVoice

MARCH 7, 2020

Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform. It would be like word of mouth advertising, but at scale (thanks to social media). The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

Buffer

OCTOBER 3, 2018

See how we generated more than 30,000 clicks to to our content using paid acquisition channels, and how we optimize ads to lower CPC while simultaneously increasing CTR. We keep a close eye on CPC and whenever it creeps above $0.25–0.30 Plus, it has had a huge impact on brand awareness and word-of-mouth marketing.”

Paid Content 97

Paid Content Social Media Peer-to-peer Media 97

Buffer

JULY 25, 2019

If you follow our weekly newsletter , then you’ve likely seen just how many unique and original social media strategies pop up daily. Owned vs. earned — A breakdown of how often the content you share on social media drives website traffic versus the content that others share is driving traffic (word of mouth).

Social Media 68

Social Media Cost Per Thousand Media Cost Per Click 68

Anteriad

APRIL 25, 2023

Call to action A call to action is a link in the form of text, an image, or another point of access that allows visitors to either buy a product or subscribe to a newsletter, sign up for emails, download content, or engage in some other kind of interaction with a company or website. They typically ask for at least a name and email address.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Call to action A call to action is a link in the form of text, an image, or another point of access that allows visitors to either buy a product or subscribe to a newsletter, sign up for emails, download content, or engage in some other kind of interaction with a company or website. They typically ask for at least a name and email address.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Outbrain

FEBRUARY 1, 2023

You can achieve this by offering a lead magnet or newsletter, then you can launch email campaigns to nurture sales. Referral campaigns: Referral campaigns tap into the power of word-of-mouth marketing by incentivizing people to refer colleagues, family members, or friends to your brand in exchange for a bonus or reward.

Top of Funnel 52

Top of Funnel Paid Content Marketing Funnels Work Management 52