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What is Content Optimization? 5 Tips on Writing for SEO

Brandpoint

how long users stay on a page. Click-through rate (CTR) = clicks/impressions. Editing the meta title and description is one of the first things you can try to improve the CTR of a post. Posts with high impressions, but few clicks, will have a low CTR. Thus, Post 1 has a much lower CTR.

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How to Make Video Marketing Work for Your SEO Strategy

SmartBug Media

Based on that intent, choose one primary keyword, a few long-tail keywords, and a handful of semantic (synonymous) keywords. As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize. video schema markup.

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5 PPC Hacks to Maximize Performance

Outbrain

The 5 PPC best practices below will not only maximize your ads’ performance, but they also cover all these critical guidelines that make a tip genuinely tip-worthy. #1: 1: Retargeting by Long Tail Keywords. Include emojis in your PPC ads to boost CTR. No “Black Hats” allowed. How to do it? Don’t overdo it!

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How to Do SEO in 2020 [Full Guide]

flux.la

Before you begin doing keyword research, it is crucial that you understand how they are classified: Head Keywords : 1or 2 words that have a high search volume Body Keywords : 2 to 3 words phrases with good search volume Long Tail Keywords : 4 or more words with low search volume; it accounts for most of the web traffic.

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From Good to Great: How to Write Meta Descriptions That Drive Traffic

Single Grain

From understanding Google’s guidelines to the common mistakes most people make to the winning formula for better CTRs, this article aims to equip you with the knowledge to transform your meta descriptions into powerful tools for online success. Seems easy enough, right? Just sum up the post or page.

Traffic 102
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Featured Snippets In SEO: What Are They? How To Get More!

seo.co

With an optimal placement and presentation of the featured snippet box, the showcased websites have a higher probability of a better CTR (click-through rate) and more traffic. Use Various Long Tail Terms For Page Optimization. Now the question is, how do you determine what long-tail keywords you should target?

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Does Ad Quality Score Still Matter?

Single Grain

CTR is the number of clicks an ad receives divided by the number of times it’s shown (impressions). A higher CTR means the ad is more appealing to users. You can also use long-tail keywords that are more specific and targeted to your audience. Ad relevance. Or maybe they’re ready to make a purchase right away.