Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle, give you a peek into ZoomInfo’s best go-to-market plays, and present new time-saving selling strategies. ZoomInfo’s top five sales plays. This is a sweet spot for ZoomInfo. 1: The funding play.

Webinar Metrics 242

Webinar Metrics Zoominfo Automation Marketing & Strategy 242

Zoominfo

OCTOBER 28, 2020

Through September, companies have released more new products in 2020 than in either 2019 or 2018, according to research by ZoomInfo. Source: ZoomInfo. Product launches centered around cross-selling. Source: ZoomInfo. Henry Schuck, CEO of ZoomInfo, views product expansion as akin to problem solving.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Zoominfo

MAY 23, 2023

“A cold conversation gets very warm when you’re focused on an audience that’s researching about a pain point, or a product, or a problem to be solved,” says Will Frattini, a principal strategic account manager at ZoomInfo. Let’s say you’re a sales rep for a B2B software company that sells project management solutions.

Intent Data 130

Intent Data Intent Work Management Marketing Management 130

Zoominfo

OCTOBER 20, 2020

Source: ZoomInfo. ZoomInfo analyzed press releases and media articles captured in its Scoops feature to track new product and service releases. Source: ZoomInfo. Granted, there are far more small companies than large ones, according to ZoomInfo data. Source: ZoomInfo. Source: ZoomInfo.

Zoominfo 225

Zoominfo Product Advertising Mediums Business 225

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns, in-app message campaigns, user research, and product launches.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Zoominfo

AUGUST 1, 2023

According to ZoomInfo founder and CEO Henry Schuck, ensuring data accuracy is one of the greatest challenges faced by companies evaluating generative AI technologies. At ZoomInfo, we’re watching these developments closely because data quality is core to our business. Businesses in every sector and vertical are overwhelmed by data.

Marketing Analytics Tools 130

Marketing Analytics Tools Generation Zoominfo B2B 130

Zoominfo

JULY 13, 2023

At ZoomInfo, we tend to think of a successful customer retention and expansion strategy as having three key phases: planning, execution, and enablement. Here are some specific plays to try out: Cross-sell targeting , web visit upsell , and product feature announcement. Here’s how we put it all together.

Marketing & Strategy 130

Marketing & Strategy Cross-Selling Marketing Analytics Tools Work Management 130

Zoominfo

MAY 25, 2021

These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

Zoominfo

APRIL 23, 2021

In this recap of the webinar, we’ll review the importance of incorporating automation into key parts of your sales cycle , give you a peek into ZoomInfo’s best go-to-market plays , and present new time-saving selling strategies. This is a sweet spot for ZoomInfo.

Webinar Metrics 130

Webinar Metrics Zoominfo Automation Marketing Strategy 130

Zoominfo

FEBRUARY 18, 2021

To help meet evolving customer needs, it’s more necessary than ever to diversify product offerings and amplify cross-selling strategies to reduce risk without spending on additional capital. Source: ZoomInfo. Customer Experience Receives Heightened Urgency from Buyers. Almost 10% of the top-earning companies in the U.S.

Cross-Selling 214

Cross-Selling Loyalty Urgency Marketing Zoominfo 214

Zoominfo

DECEMBER 11, 2020

To guide you through the recruitment data ZoomInfo has collected, check out the following questions that job seekers can contemplate as they ponder a new position or career change. Thus, they may spend less on product innovation and instead focus on cross-sell and upsell efforts. Want to work for a diverse company?

Enterprise Management 246

Enterprise Management Work Management Paid Search Agency Zoominfo 246

Zoominfo

MARCH 29, 2023

While the adjustment to a longer selling process can be challenging, a proactive approach can help you secure more wins. Cross-Functional Alignment Your go-to-market strategy depends on alignment. At ZoomInfo, we want sales teams to reach out to prospects who visit our website in less than 90 seconds. Westley’s right.

Sales Cycle 130

Sales Cycle Top of Funnel Intent Signal Zoominfo 130

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. link] — ZoomInfo (@ZoomInfo) January 20, 2021 2.

Work Management 130

Work Management Marketing Management Zoominfo Cross-Selling 130

Zoominfo

OCTOBER 12, 2022

My life would be a nightmare without it,” says Wing, a ZoomInfo global sales manager who focuses on Europe, the Middle East, and Africa. And if you manage a distributed team that crosses international boundaries, you’re also juggling time zones and languages that make attending live calls difficult.

Work Management 130

Work Management Analysis Marketing Management Zoominfo 130

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan. Beyond the Funnel.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Cross and Up-selling: Retaining current customers is great for your revenue stream. Plans for RTM and Distribution: You can’t sell a product if it doesn’t get to your customers. This grouping helps with targeting, approach, and overall selling strategy.

Enterprise Management 147

Enterprise Management Ideal Customer Profiles Marketing Analytics Tools Work Management 147

Zoominfo

OCTOBER 13, 2022

That’s when Zambo discovered ZoomInfo. New Opportunities, New Ways to Sell Like many industries prior to the pandemic, business in the import/export sector was largely driven by in-person relationships. After the first 12 months since becoming a ZoomInfo customer, AGL’s domestic revenue was $800,000.

Ideal Customer Profiles 100

Ideal Customer Profiles Zoominfo Business Paper 100

Zoominfo

OCTOBER 22, 2019

The following guide comes from Patrick Purvis, ZoomInfo’s Senior VP of Revenue. Prior to ZoomInfo and DiscoverOrg joining forces in 2019, Patrick played a key role in planning many of DiscoverOrg’s annual sales kickoffs — and he’s got plenty of tips to share! ” Example. How Did We Get Here? .”

Zoominfo 182

Zoominfo A/B testing Best Practices Cross-Selling 182

Zoominfo

MAY 21, 2020

Like many B2B companies, ZoomInfo has such a wide total addressable market. SDRs can easily fall into the trap of spending all their time researching a great prospect and too little time actually selling. Take the example of selling into IT Staffing and Recruiting companies. A best practice is called the “five-by-five” rule.

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

Zoominfo

JULY 2, 2018

” Why did the recruiter cross the road? I was in a job interview today when the manager handed me his laptop and said, “I want you to try and sell this to me.”. If we missed any of your favorite recruiting jokes, tweet them to us at @zoominfo ! .” The job applicant replies, “I’m the one you want.

Work Management 252

Work Management Zoominfo High Quality Lead Cross-Selling 252

Zoominfo

JULY 25, 2023

Sales and marketing work to build on existing interest by identifying key customer profiles and selling the right value proposition to each of them through various strategies. However, there is a better, more modern way for streamlining how you launch targeted display ads across websites, apps and social media: MarketingOS from ZoomInfo.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

SEPTEMBER 15, 2020

Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. They typically have buyer groups, which makes selling a bit more difficult. Buyer Intent Data Sources. Define Buyer Groups. In the B2B realm, purchasing decisions aren’t made by just one person.

Buyer Intent 182

Buyer Intent Intent Data Intent Budget Programs 182

Zoominfo

JUNE 14, 2022

Helping Salespeople Sell Sales professionals excel at forging meaningful connections with prospective customers. GTM Ops enables organizations to build sophisticated, cross-functional, high-impact plays that harness the second-order impacts of the raw data at sales teams’ disposal. Sales has always been about people.

Marketing Analytics Tools 130

Marketing Analytics Tools Work Management Marketing Management Ideal Customer Profiles 130

Zoominfo

OCTOBER 5, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omnichannel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. ZoomInfo MarketingOS Finally, ABM with data you can trust. Beyond the Funnel It is far easier to sell to an existing customer than to a brand new one.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

MAY 25, 2021

These [systems] make direct sales and direct marketing more efficient by automating highly repetitive support tasks … and by reducing the time salespeople spend on non-selling tasks, like scheduling sales calls, compiling sales reports , generating proposals and bids, and entering orders,” the article proclaimed.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Zoominfo

OCTOBER 20, 2021

“While having a conversation with the person in charge of making the decision to hire, I ask them a whole list of questions that help me determine the ideal candidate profile,” says Jodi Marchewitz, an executive recruiter at ZoomInfo. Do they work cross-functionally or within a specific function? “I Who does the role report to?

Zoominfo 130

Zoominfo Marketing & Strategy VALS Work Management 130

Zoominfo

MARCH 8, 2022

While it may seem like a small thing, these web form fills are responsible for billions of dollars of business, and companies like ZoomInfo have meticulously analyzed and optimized web forms to help sales reps make the most of these leads. Reducing the number of form fields increases response rates.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Zoominfo 100

Zoominfo

OCTOBER 5, 2021

“If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. The good news is that if you’re ready to achieve true cross-departmental alignment, we’re here to provide you with proven tactics to implement. Get a Demo 2.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

DECEMBER 11, 2020

To guide you through the recruitment data ZoomInfo has collected, check out the following questions that job seekers can contemplate as they ponder a new position or career change. Thus, they may spend less on product innovation and instead focus on cross-sell and upsell efforts. Want to work for a diverse company?

Enterprise Management 130

Enterprise Management Work Management Paid Search Agency Zoominfo 130

Zoominfo

FEBRUARY 16, 2021

Cross-selling topic searches are on the rise, too. In 2020, many businesses have also shifted to focus on growing accounts by cross-selling new product lines. In order to cross-sell to existing customers, companies in 2020 have launched more new products than in each of the prior two years.

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Zoominfo

OCTOBER 5, 2021

Imagine you go to run a campaign on January 1, 2023 and find that an entire county decided to opt out of cross-context behavioral advertising. “If That’s what gets people more emotionally uncomfortable.” The CPRA also: Limits data retention.

Advertising Agencies 100

Advertising Agencies Cross-Selling Opt-out Privacy 100

Zoominfo

AUGUST 31, 2020

ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Doing so may also offset declines in aging products a company sells. Go-to-market plays : Add-on campaigns, cross-sell campaigns , in-app message campaigns, user research, and product launches.

Marketing Management 130

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 130

Zoominfo

JULY 12, 2022

Your reps miss out on new sales, cross-selling, and upselling opportunities. Ineffective account-based selling Without accurate data, you can’t automatically match leads to accounts. ZoomInfo RevOS: Accelerate Your Pipeline Data-driven solutions that connect your business to buyers at every stage.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel High Quality Lead Lead Scoring 130

Customer Experience Matrix

DECEMBER 13, 2020

Traditional publishers like Meredith have collected their formerly-scattered customer data to enable cross-channel, individual-level targeting. And note that this is a way to sell based purely on context, so targeting doesn’t have to be based on individual identities. Compilers like Neustar and Merkle are also entering the business.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Zoominfo

APRIL 20, 2020

Shift more focus to up-sell and cross-sell opportunities within your existing customer base. Chris Hays, the Chief Revenue Officer at ZoomInfo, estimates that we saw a 20% increase in connect rates the first week we were home. Keep Going: Marketing and selling is Important for the Future of Your Business and the Economy.

Top of Funnel 239

Top of Funnel Ad Building Planning Work Management 239

Zoominfo

SEPTEMBER 2, 2019

” Why did the recruiter cross the road? I was in a job interview today when the manager handed me his laptop and said, “I want you to try and sell this to me.” If we missed any of your favorites, tweet them to us at @zoominfo ! .” The job applicant replies, “I’m the one you want. To recruit a chicken.

Work Management 130

Work Management Zoominfo High Quality Lead Cross-Selling 130