Inbox Insight

MAY 24, 2022

Channel integration is key to a successful B2B multi channel strategy in creating seamless cross channel experiences, hence why recognizing the key terms in this wide area can really help to further inform your strategy and drive your multi channel approach forwards…. Reading time: 5 minutes. The aim in B2B marketing is to drive conversions.

Multi-Channel 98

Multi-Channel Paid Content Paid Search Agency Advertising Channels 98

Televerde

AUGUST 23, 2021

Mobilize Sales to cross-sell and upsell. Cross-selling and up-selling can increase your profits by up to 30%. Using the same personalization research, leverage your SDRs to assist your sales team to craft intelligent and relevant cross-sell and upsell offers. Fuel regional growth with ABM.

Account Based Marketing 78

Account Based Marketing Sales Management ABM Top of Funnel 78

Terminus

OCTOBER 10, 2023

With numerous product and service offerings, employing ABM (Account-Based Marketing) allows them to craft specialized multi-channel marketing touchpoints that target key accounts. Cumulatively, the 12-week campaign, which layered Terminus’ account-based advertising over direct mail outreach, led to an 11% uptick in opportunities.

Account Based Marketing 29

Account Based Marketing ABM Touchpoints Multi-Channel 29

PathFactory

MAY 11, 2022

Indeed, the behavior that qualified prospects through the initial sales cycle is not the same behavior that will qualify them as mature for upsell and cross-sell opportunities once they become customers. Keep in mind that: For a complete picture, you should include touchpoints the marketing team does not have influence over.

Ideal Customer Profiles 59

Ideal Customer Profiles Lead Ranking Lead Scoring B2B Marketing 59

Oktopost

MARCH 4, 2024

The average SaaS sales cycle lasts 84 days and includes various touchpoints, from engaging with a post on social media to reviewing a product page and getting a product demo. Source Long-term relationships SaaS products are often subscription-based, with many upselling and cross-selling opportunities. It’s that simple.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

PathFactory

OCTOBER 12, 2022

As CEO and President of PathFactory, I’m lucky to cross paths with intelligent people across all sorts of industries. Using tools that provide AI-driven content insights and visibility into sales and marketing touchpoints is the real indicator that your go-to-market team is truly aligned.”. – Caitlin Clark-Zigmond.

Top of Funnel 59

Top of Funnel Lead Ranking Lead Scoring Buyer's Journey 59

SalesIntel

FEBRUARY 19, 2024

This allows for more targeted and personalized outreach, increasing the likelihood of conversion. Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach. As a result, you might miss a good opportunity to close a deal.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Hubspot

NOVEMBER 22, 2023

Use AI analytics to predict customer behavior, identify cross-selling or upselling opportunities, and deliver personalized recommendations. Leverage artificial intelligence (AI) Get started with HubSpot’s AI Email Writer AI-powered CRM tools can provide valuable insights and automation capabilities.

Hubspot 57

Hubspot CRM Tips Lead Ranking 57

BenchmarkONE

MARCH 17, 2021

The bulk of the work is in the setup – all you have to do is put together your email outreach ahead of time and then schedule it to deploy based on various actions and triggers your leads take. With marketing automation, upselling and cross-selling is a breeze.

Marketing Automation Services 92

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 92

Hubspot

NOVEMBER 16, 2023

It helps us stay informed and proactive during important touchpoints along the customer journey, and saves us a boatload of time. But it is limited to the touchpoints that you control. As Jay McBain says, there are roughly 28 touchpoints in the customer journey, and most companies have control of about four of them.

Work Management 53

Work Management Marketing Management Marketing Analytics Tools Marketing AI 53

6sense

DECEMBER 17, 2021

Most importantly, you’ve finally leveled-up your sales team so that your reps — with an almost balletic grace — always leverage content, outreach, and engagement in ways that expertly usher buyers through the sales cycle. And doing it all over again with renewal, cross-sell, and up-sell opportunities. Closing deals.

Account Based Marketing 62

Account Based Marketing Relevance ABM Conversion 62

SalesIntel

FEBRUARY 19, 2024

This allows for more targeted and personalized outreach, increasing the likelihood of conversion. Selling tactics are very critical, as a lead database usually degrades by about 22.5 % each year. Cross-sells and upsells are all a part of this approach. As a result, you might miss a good opportunity to close a deal.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

SalesIntel

JUNE 29, 2021

Client Retention, Cross-Selling, and Up-Selling. Suppose you are selling your SaaS product to Mr. Smith (who is a marketing manager at your potential account) on a call, and after a quick intro, you launch into your pitch, full of enthusiasm. Client Retention, Cross-Selling, and Up-Selling.

Ideal Customer Profiles 52

Ideal Customer Profiles Process Cross-Selling Intent Data 52

ClickZ

NOVEMBER 19, 2020

Whether you’re a retailer or B2B seller, having a complete view of your integrated touchpoints enables you to categorize leads into hot or cold and create contextual messaging that is more likely to convert. This in turn allows you to create more personalizedemails, social outreach, and phone calls?, and retarget abandons.

Marketing AI 144

Marketing AI Marketing & Strategy Marketing Strategy Paid Search Agency 144

Hubspot

AUGUST 30, 2023

79% reported that AI helped them focus more on the selling part. For example, Amazon uses AI to analyze customer touchpoints to promote personalized product recommendations to customers and enhance their shopping experience. Case in point: Silver Peak hired Aviso , an AI-guided selling platform, to predict quarterly business.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

BenchmarkONE

MARCH 17, 2021

The bulk of the work is in the setup – all you have to do is put together your email outreach ahead of time and then schedule it to deploy based on various actions and triggers your leads take. With marketing automation, upselling and cross-selling is a breeze.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 52

BenchmarkONE

MARCH 17, 2021

The bulk of the work is in the setup – all you have to do is put together your email outreach ahead of time and then schedule it to deploy based on various actions and triggers your leads take. With marketing automation, upselling and cross-selling is a breeze.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 52

Sprout Social

OCTOBER 19, 2023

There are too many channels and opportunities to miss crucial touchpoints with a DIY approach This speaks to the need for dedicated online reputation monitoring tools for your tech stack. Illustrating positive sentiment via reviews makes it easier for your sales team to actually sell. What are online reputation monitoring tools?

Marketing AI 97

Marketing AI Work Management Marketing Management Business 97

Outgrow

MAY 30, 2023

Focus on Upselling and Cross-selling Businesses can encourage customers to make additional purchases by offering bundled packages or complementary products. Targeted email campaigns and personalized SMS outreach can be effective methods for highlighting relevant products and services to customers who may be interested.

Webinar Metrics 52

Webinar Metrics Marketing & Strategy Paid Search Agency Bundling 52

Rollworks

AUGUST 5, 2019

Account-based strategies aren’t simply marketing initiatives—they cross multiple teams and tactics. It’s account-based selling and account-based marketing, both working together to achieve results for the business. Days 15-16: SDRs begin outreach touch pattern to all direct mail recipients. Developing.

Account Based Marketing 40

Account Based Marketing Demand Generation Ideal Customer Profiles Top of Funnel 40

QuanticMind

OCTOBER 9, 2023

The Message Whether it’s a clever tagline or something clear and direct, creating a compelling message that really sells the offer is critical to the success of any direct response ad. Today there is very real pressure on brands to deliver tailored offerings and outreach that meets individuals in their moment. The proof?

Advertising Agencies 74

Advertising Agencies Planning Paid Search Agency SMS 74

Conversica

AUGUST 16, 2022

The combined power of Conversica and Gainsight has many use cases, including: Take the Routine out of Renewals: Conversica AI Assistants use key renewal data such as type of contract and client status to automatically tailor an outreach campaign well ahead of the renewal date, setting the groundwork for more successful outcomes.

Work Management 52

Work Management Efficiency Enterprise Management Trigger Marketing 52

Conversica

OCTOBER 2, 2019

Below we will examine what high-performing organizations are doing to optimize the customer lifecycle, the digital approach as it currently stands, and what technology can be adopted to improve digital outreach. Suffice to say, AI Assistants should be important touchpoints in your digital journey map. Want to learn more?

Marketing AI 70

Marketing AI Ideal Customer Profiles Marketing Management Lead Ranking 70

Outreach

APRIL 22, 2021

Companies who improve customer engagement may see a 22% increase in cross-sell revenue , a 38% increase in upsell revenue, and a 5%-85% jump in order size. Want to see how Outreach hosts virtual events? 11 Proven Customer Engagement Strategies That Increase Your Conversions. Register for Unleash! Set up your customers to win.

Conversion 52

Conversion Webinar Metrics Resource Management Marketing & Strategy 52

Conversica

NOVEMBER 28, 2018

Conversica’s AI Customer Success Assistants are designed to drive increased renewal and upsell and cross-sell opportunities while improving the overall employee and customer experience.

Marketing AI 40

Marketing AI Work Management Marketing Management Conversion 40

Conversica

OCTOBER 2, 2019

Below we will examine what high-performing organizations are doing to optimize the customer lifecycle, the digital approach as it currently stands, and what technology can be adopted to improve digital outreach. Suffice to say, AI Assistants should be important touchpoints in your digital journey map. Want to learn more?

Marketing AI 40

Marketing AI Ideal Customer Profiles Marketing Management Lead Ranking 40

Engagio

MAY 2, 2017

Events of this nature should have the goal of driving pipeline, accelerating deals, upselling or cross-selling, or, in some cases, retention. In other words, when events leverage customer advocacy and references, they combine the three most influential B2B marketing activities into one powerful touchpoint. References.

Account Based Marketing 75

Account Based Marketing ABM Marketing & Strategy Cross-Selling 75

Madison Logic

APRIL 25, 2024

Evaluating customer engagement and health helps to alert customer success and sales that there’s potential interest for cross-selling or upselling. In a traditional B2B marketing funnel, marketing and sales conduct their campaigns and outreach efforts. ABM engagement efforts rely on a continuous flow of data.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Lead Ranking 52

Martech

OCTOBER 28, 2022

To get to the root cause of the “capture” mindset, we would need a cross between an anthropologist and a therapist. We witnessed examples of: Intelligence-informed timely outreach. B2B buying and selling processes are complex and dynamic. Capture: take into one’s possession or control by force.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Demand Marketing Analytics Tools 130

Zoominfo

JUNE 25, 2021

Number of touchpoints made is a combined figure of a rep’s total contact activity (calls, emails, etc.) Average follow-up attempts tracks the number of prospecting activities your reps make from their first outreach attempt to close or end of activity. It makes the connection between sales activity per rep and revenue.

Sales Management 227

Sales Management B2B Sales Top of Funnel Sales Qualified Leads 227

Conversica

NOVEMBER 25, 2022

Given an organization’s shifting internal panel of stakeholders and the complexity of large-scale B2B deals, Account Based Selling (ABS) has emerged as a profitable sales strategy. What Is Account Based Selling? So, what exactly is Account Based Selling ? The Evolution of Account Based Selling.

Ideal Customer Profiles 97

Ideal Customer Profiles Sales Management Lead Ranking Enterprise Management 97

LeanData

NOVEMBER 15, 2022

Upsell/cross-sell a segment of your existing customer base. Define how the team will collect and measure engagement analytics across all outreach efforts, from both sales and marketing, including reach, paid media/advertising, and form/landing page conversions. Personalize Customer Experiences at Every Touchpoint.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 98

Martech

OCTOBER 10, 2022

Instead, develop dedicated, cross-functional teams to continuously collect and then operationalize customer intelligence into: The products you provide. Nor is simply switching to an account-based GTM strategy to sell and market to specific accounts. Assess every customer touchpoint to optimize buyer and customer experience and action.

Marketing Analytics Tools 122

Marketing Analytics Tools Marketing AI Enterprise Management Work Management 122

Terminus

JUNE 30, 2017

These tactics include activities such as content marketing, events, direct mail, webinars, personalized videos, sales outreach, and so on. With account-based marketing, you continue to market to your customers to identify potential opportunities for upselling and cross-selling. Think about it. We call this the ABM framework.

Account Based Marketing 29

Account Based Marketing Ideal Customer Profiles Paid Search Agency B2B Marketing 29

SendX

MARCH 5, 2021

It has multiple channels — social media, SEO, online advertising , influencer, email; also and within those channels multiple touchpoints. Although it begins with Awareness, it has multiple touchpoints in between that make it complicated and also gives adequate opportunities for building customer loyalty. However, it is rewarding.

Email Marketing 195

Email Marketing Examples Planning AIDA 195

SmartBug Media

OCTOBER 3, 2020

Perform all your prospecting and outreach and collect all your sales productivity tools in one place ( Sales Accelerator). Combining deal records is particularly helpful for cross-selling among different product lines by combining these deal records. For those of you who do most of your outreach in LinkedIn—good news!

Hubspot 98

Hubspot CRM Paid Social Agency Enterprise Management 98

DiscoverOrg

MARCH 13, 2017

Our datasets are much broader – covering marketing, sales, finance, engineering, and HR lines of business, in addition to our legacy IT datasets; if you sell into any of those departments, we have a solution for you. Here are three keys to effectively selling to the CMO: Focus on ROI, value, and outcomes – not the technology.

CMO 184

CMO Enterprise Management Work Management Marketing Management 184