Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Do your sales reps need real-time access to marketing data? Then native CRM integration is a must-have. What are our goals?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

FEBRUARY 3, 2022

But deciding whether or not your company needs a marketing automation platform calls for the same steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Do your sales reps need real-time access to marketing data?

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Webbiquity

MARCH 1, 2022

IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. Known visitors spent on average twice as long viewing content as unknown visitors. The way B2B buyers consume content has changed significantly in the past two years.

Research 352

Research B2B Marketing Marketing Automation Services Top of Funnel 352

Oktopost

JULY 22, 2021

Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Quality CRM solutions pay for themselves many times over. Quality CRM solutions pay for themselves many times over. Source: Cloudave ).

Work Management 97

Work Management CRM Marketing Management Marketing Automation Services 97

markempa

JUNE 17, 2012

Over the past six years, forecast deals are closing at a lower and lower rate, and a dramatically higher percentage are ending up with the prospect making no decision at all. That’s more than one in every four deals! Jim Dickie, CSO Insight’s managing partner, says this should make any sales leader cringe. “But,

Sales Cycle 120

Sales Cycle Sales Management B2B Sales Top of Funnel 120

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

InsightSquared

FEBRUARY 19, 2019

What most casual spectators don’t realize is all the components that go into making one of those rowing shells move as quickly down the river as possible (and it’s not nearly as graceful as it may look). Similarly, key components factor into one phenomenon that can show the health of your overall sales process.

Sales Cycle 242

Sales Cycle Sales Qualified Leads Top of Funnel Aggregators 242

Martech

APRIL 4, 2024

All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. Improved file management within the CRM. The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data.

Enterprise Management 54

Enterprise Management CMS Development Work Management Marketing Management 54

Zoominfo

DECEMBER 28, 2020

By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Your marketing and sales teams need both. Let’s break that down.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

BenchmarkONE

DECEMBER 3, 2020

However, most small businesses out there need to rely on various tools and strategies to get them where they need to be. . A small business CRM can be an investment, but it can help your company grow in a myriad of ways that makes that investment totally worth it. . Increases Sales. When it comes to sales, time is money.

CRM 66

CRM Paid Search Agency Resource Management Companies 66

SalesIntel

MAY 13, 2024

This scenario is all too common in B2B sales, where complex solutions and lengthy buying cycles can lead to frustrating interactions. The truth is, B2B sales doesn’t have to be a slog. The truth is, B2B sales doesn’t have to be a slog. But what if there was a way to flip the script?

B2B Sales 52

B2B Sales Enterprise Management Work Management Marketing Management 52

BenchmarkONE

JANUARY 16, 2020

When it comes to your customer relationship management (CRM) data, having bad data might be just as problematic, or more, as having no data at all. Your CRM is integral to managing your clients effectively and for your marketing team to do their job effectively. A CRM does more than just aid sales. The result?

CRM 84

CRM Work Management Business Marketing Management 84

Martech

JANUARY 29, 2024

Gone are the days when gating all content to meet quarterly MQL KPIs was effective. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? Lead generation for B2B has undergone quite a transformation. Contradiction? Let’s explore.

Lead Ranking 119

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 119

InsightSquared

SEPTEMBER 11, 2019

By analyzing your “map,” you will have a better idea of each campaigns’ ROI so you can begin making more strategic decisions on which campaigns to push and when. . Now, that buyer of yours could have taken several turns and interacted with several different campaigns before purchasing your product. And the cons?

Marketing Attribution 196

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 196

GreenRope

FEBRUARY 3, 2022

7 Features You CRM Must Have for Productive Sales. Traditionally, a CRM system is a software application used by salespeople to manage client relationships. Their core function was to track contacts, schedule meetings, and follow up on previous conversations with customers, prospects, and leads.

CRM 52

CRM Features Sales Qualified Leads Top of Funnel 52

GreenRope

FEBRUARY 3, 2022

7 Features You CRM Must Have for Productive Sales. Traditionally, a CRM system is a software application used by salespeople to manage client relationships. Their core function was to track contacts, schedule meetings, and follow up on previous conversations with customers, prospects, and leads.

CRM 52

CRM Features Sales Qualified Leads Top of Funnel 52

Zoominfo

AUGUST 26, 2020

At ZoomInfo, we care about the sales numbers, but we know to get there we must: Always. When you rush to close a sale, you don’t have the time to harness key insights about your prospects — leaving you high and dry during your sales calls. These tidbits can be the difference between an average sale and a humongous deal.

Cold Calling 207

Cold Calling Zoominfo Work Management Effectiveness 207

The Marketing Blender

MARCH 22, 2024

Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. These are our best tips for helping you focus on what matters. If no one knows about your brand, awareness is the top priority. 3 Choosing the Right Digital Marketing Channels Not all digital marketing channels yield the same results.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Salesforce Marketing Cloud

AUGUST 24, 2023

I’ve seen countless businesses (including enterprise companies) compile — and try to analyze — sales data in spreadsheets like this. Sure, spreadsheets are useful for small projects, but they can be cumbersome when dealing with complex sales data. Sales dashboards to the rescue. But not all dashboards are created equal.

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

Zoominfo

JANUARY 11, 2021

Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. How do they compare to buyer personas?

Ideal Customer Profiles 162

Ideal Customer Profiles Profiling Enterprise Management Work Management 162

Only B2B

MAY 8, 2023

Choosing the right sales framework is essential for businesses to close more deals and achieve success. There are numerous frameworks out there, but two of the most popular ones are BANT and MEDDIC. Budget refers to the amount of money a prospect has allocated for the purchase.

Allocation 62

Allocation Sales Cycle Sales Qualified Leads Budget Programs 62

Salesforce Marketing Cloud

FEBRUARY 2, 2024

Getting ghosted by prospects can be one of the most disheartening parts of a seller’s job. Below, we share a vetted sales email template that can help you get responses. What you’ll learn What is a sales email template? Engage buyers everywhere What is a sales email template? But it doesn’t have to be that way.

Template 105

Template Outreach Ideal Customer Profiles Linkedin 105

Heinz Marketing

OCTOBER 13, 2021

This allows B2B marketers to identify when the individual is considering or actively looking to make a purchase of a similar product or service. Think about it, someone searching for ‘recliner couches’ on the web is more likely to consider purchasing a recliner couch. They already know that they need one.

Intent Data 123

Intent Data Intent Top of Funnel Marketing Automation Services 123

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Rev

JULY 26, 2023

And this reality is forcing demand gen organizations to rethink the way they operate. They also see stronger asks for ROI analyses, particularly for larger spends, and increased scrutiny on the dollars going out the door. Yet we still have very similar lead goals. Now, with expectations holding steady (or increasing!)

Demand 60

Demand Tactics Optimization Lead Ranking 60

Oktopost

OCTOBER 23, 2021

But not all leads are created equal – in general, at least half of your prospects aren’t good fits for your product. The person in your organization responsible for spearheading these efforts is known as a Sales Development Representative (SDR), tasked to keep your pipeline full by driving the sales outreach process.

Top of Funnel 117

Top of Funnel High Quality Lead Sales Qualified Leads Enterprise Management 117

InsightSquared

SEPTEMBER 11, 2019

By analyzing your “map,” you will have a better idea of each campaigns’ ROI so you can begin making more strategic decisions on which campaigns to push and when. . Now, that buyer of yours could have taken several turns and interacted with several different campaigns before purchasing your product. And the cons?

Marketing Attribution 149

Marketing Attribution Lead Ranking Multi-Touch Attribution Campaigns 149

GreenRope

SEPTEMBER 1, 2020

CRM and The MLB. You may be stuck cracking peanuts and sipping Budweisers from home this year, but hey, at least the Padres are doing well (for all the San Diego fans out there). In the field, a team’s defense is built on the combined efforts of nine players operating in specialized roles. Baseball is back!

CRM 52

CRM SMS Autoresponders Marketing Automation Services 52

GreenRope

FEBRUARY 15, 2015

How to Sell Your Boss on a CRM Purchase. A quick commentary: The following blog post was originally posted on FindAccountingSoftware.com, and is extremely informative for those of you trying to sell your executive team on a CRM software. Others in the organization will make them as well.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

How to Sell Your Boss on a CRM Purchase. A quick commentary: The following blog post was originally posted on FindAccountingSoftware.com, and is extremely informative for those of you trying to sell your executive team on a CRM software. Others in the organization will make them as well.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

How to Sell Your Boss on a CRM Purchase. A quick commentary: The following blog post was originally posted on FindAccountingSoftware.com, and is extremely informative for those of you trying to sell your executive team on a CRM software. Others in the organization will make them as well.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

How to Sell Your Boss on a CRM Purchase. A quick commentary: The following blog post was originally posted on FindAccountingSoftware.com, and is extremely informative for those of you trying to sell your executive team on a CRM software. Others in the organization will make them as well.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

How to Sell Your Boss on a CRM Purchase. A quick commentary: The following blog post was originally posted on FindAccountingSoftware.com, and is extremely informative for those of you trying to sell your executive team on a CRM software. Others in the organization will make them as well.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

How to Sell Your Boss on a CRM Purchase. A quick commentary: The following blog post was originally posted on FindAccountingSoftware.com, and is extremely informative for those of you trying to sell your executive team on a CRM software. Others in the organization will make them as well.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

How to Sell Your Boss on a CRM Purchase. A quick commentary: The following blog post was originally posted on FindAccountingSoftware.com, and is extremely informative for those of you trying to sell your executive team on a CRM software. Others in the organization will make them as well.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

How to Sell Your Boss on a CRM Purchase. A quick commentary: The following blog post was originally posted on FindAccountingSoftware.com, and is extremely informative for those of you trying to sell your executive team on a CRM software. Others in the organization will make them as well.

Purchase 40

Purchase CRM Work Management Marketing Management 40

GreenRope

FEBRUARY 15, 2015

How to Sell Your Boss on a CRM Purchase. A quick commentary: The following blog post was originally posted on FindAccountingSoftware.com, and is extremely informative for those of you trying to sell your executive team on a CRM software. Others in the organization will make them as well.

Purchase 40

Purchase CRM Work Management Marketing Management 40