The Marketing Blender

NOVEMBER 11, 2019

Our Services. The 11 undeniable benefits of marketing automation for B2B sales and marketing teams. How automation can transform your B2B marketing effectiveness and results. These days, when most consultants and gurus talk about technology transforming marketing, automation is what they’re referring to.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

Ontraport

APRIL 29, 2020

What is marketing automation software? Marketing automation software is a set of technology tools that enable marketers and business owners to deliver, test, measure and improve personalized communication and experiences to a larger audience than they possibly could do manually. And lots more….

Marketing Automation Services 71

Marketing Automation Services Marketing Automation Automation Work Management 71

Hubspot

SEPTEMBER 30, 2020

It also helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. Additionally, you'll want messaging tools like email, push, or SMS to communicate with your leads and prospects. Webinar pages (you need to integrate with a 3rd party tool). Automation and sequences.

Marketing Automation Services 101

Marketing Automation Services Paid Search Agency Work Management Landing Pages 101

Lead Liaison

FEBRUARY 28, 2023

Digital leaderboards can be displayed on a large screen at your event or accessible in your virtual platform. Lead liaison provides a pre-event marketing platform if you need assistance. You can use different areas of your event (live or virtual) that might need more traffic or eyeballs.

Trade Show 85

Trade Show Lead Liaison Marketing Automation Services Work Management 85

Lead Liaison

NOVEMBER 29, 2022

This is an excellent way for event organizers to drive traffic to key areas, exhibitors, or sponsors – getting them to do what you want them to do. Solutions exist that leverage QR codes as the destinations while attendees load a progress report that tells them what stops they’ve completed and where they need to go next.

Work Management 95

Work Management Marketing Management Creativity Organization 95

Hubspot

MAY 14, 2019

Fortunately, there are plenty of impressive online marketing tools you can use to help create a more effective solution. If you work for a small business, it's particularly imperative you find tools to help you manage the wide scope of your marketing demands. Online Marketing Tools for Small Businesses.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. HubSpot Marketing. Ahrefs is one of my favorite SEO tools.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

SmartBug Media

FEBRUARY 11, 2021

CRM platform implementations and migrations are not as hard as you may think. My fellow SmartBug® Jessica Vionas-Singer wrote an article on why CRM implementations fail , to provide you with a broader picture. Step Three: Install the HubSpot tracking code, and filter out your internal traffic. Account Setup.

Hubspot 105

Hubspot Planning CMS Development Marketing Automation Services 105

Lead Liaison

APRIL 13, 2023

Using inspiration from everyday payment systems, Lead liaison has pioneered the use of NFC scavenger hunts. Lead liaison recently unveiled their NFC scavenger hunt platform in early Q2 2023. The NFC system uses marketing signage with smart NFC tags that are programmed with their respective Waypoints.

Lead Liaison 62

Lead Liaison Trade Show Marketing Automation Services Marketing Management 62

LeadSquared

JULY 12, 2015

In this episode, the discussions were on Marketing Automation trends, the importance of lead capture, and how lead generation and marketing automation work together. Below are a few highlights from the conversation: TechnologyAdvice: How should marketers look at B2B and B2C differently?

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Trends Automation 52

Contently

OCTOBER 4, 2016

Contently Live’s unique design is built around using existing and new content to capture and convert leads. The technology integrates with your CRM, email service provider, and the rest of Contently’s technology, allowing users to plan, create, publish, amplify, and analyze content in one platform.

CMS Development 159

CMS Development Top of Funnel Marketing Automation Services Microsite 159

Martech

SEPTEMBER 22, 2021

Good morning, Marketers, is the NFT the next CDP? I realize that blockchain-based non-fungible tokens are not at all like 360-view customer data platforms. Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session. Read more here.

Marketing Automation Services 118

Marketing Automation Services Lead Scoring Lead Ranking Privacy Protection 118

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

ActiveDEMAND

OCTOBER 21, 2019

Stage 1: Visitors land on your website from different traffic sources. Closed-loop marketing begins when visitors get to your website from different traffic sources such as a search engine, social media, paid advertising sources, or email campaign through a specific URL. Stage two: Visitors interact with your website.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Martech

SEPTEMBER 21, 2021

Marketing automation is the use of software and web-based services to execute, manage and automate repetitive marketing tasks and processes to more effectively market through multiple channels (i.e., But the platforms that power these activities continue to evolve. Dynamic content creation.

Marketing Automation Services 123

Marketing Automation Services Enterprise Management Work Management Marketing Management 123

Optinmonster

FEBRUARY 27, 2024

Do you want to know about the best growth hacking tools to achieve business goals faster? There are a lot of business growth tools out there, and sometimes it’s hard to know which are the most useful. In this post, I’ve curated the best growth hacking tools that you can use to scale your business.

Marketing Automation Services 81

Marketing Automation Services Budget Programs Tools Work Management 81

KoMarketing Associates

JULY 2, 2019

Marketers now have the strategy and knowledge (and responsibility) to close the loop! To do that, my advice is to invest in an automated solution! The marketing landscape today consists of a wide range of tools to measure and optimize everything from content to campaigns ( check out AdStage! ). Let me explain.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

Lead Liaison

MAY 3, 2019

Research booth display vendors and artwork deadline(s) – If you plan on creating a new booth display, start looking into vendors to understand cost and deadline(s) for artwork. Include the cost of the booth space, booth display, booth attractions, lighting, rigging, electrical, Wi-Fi, carpet, T&E, lodging, and lead retrieval.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Single Grain

SEPTEMBER 22, 2022

61% of marketers consider generating more traffic and new leads to be their biggest challenge. So what’s a marketer or sales rep to do? Use lead generation software — that’s what! TABLE OF CONTENTS: ↓ What Is a Lead-Generation Tool? Benefits of Using a Lead-Generation Tool.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

DealSignal

SEPTEMBER 5, 2023

Businesses placed greater emphasis on virtual avenues for outreach and lead generation. B2B Data platforms, like Zoominfo, DealSignal, and LeadIQ are essential for finding new leads, converting prospects, and building pipelines. These platforms can improve the productivity and results of Sales and marketing teams.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

Lead Liaison

OCTOBER 11, 2018

Marketing events can be a very costly effort. Service costs like electricity, cleaning, or wifi can sneak up on you. I think you get my drift: marketing events cost a lot of money. Distribute the lead (Prospect) – based on round-robin, geography, or product interest. Sync the Prospect Record with your CRM.

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 48

Lead Liaison

FEBRUARY 7, 2023

Case Study: Event Activations with Universal Lead Capture In this case study, we discuss some common pitfalls in event preparation, participation and execution. Developed marketing strategies, multi-channel campaigns, follow-up campaigns & workflows. How many people registered? 306 How many attended?

Lead Capture 80

Lead Capture Case Studies Case Study Lead Liaison 80

Hubspot

NOVEMBER 28, 2022

While the sales process can be complex and time-consuming, targeted automation with the right tools can ease the burden on your sales team. That includes simplifying lead distribution and management. What is lead distribution software? The 25 Best Lead Distribution Software. Tailored lead routing.

Marketing Automation Services 73

Marketing Automation Services Enterprise Management Work Management Marketing Management 73

QuanticMind

JUNE 29, 2018

You probably use a variety of technologies and online tools to improve your sales and marketing. This will help you further understand where your gaps are, as well as identify tools that will serve as hubs for your stack. Ghostery is a free tool that can help you do this. Marketing automation.

CMS Development 40

CMS Development Marketing Automation Services Industry CMS Ad Building 40

ANNUITAS

SEPTEMBER 18, 2014

What formats and platforms should I explore in my content strategy? But times have changed as one of the most important statistics shared from the Content Marketing Institute’s 2015 research during Joe Pulizzi’s opening keynote showed that only 38% of those surveyed claim effectiveness with their content marketing.

Content Marketing 100

Content Marketing Planning Content Demand Generation 100

Referral Rock

DECEMBER 5, 2019

It’s no wonder why many businesses struggle with picking marketing automation tools. It’s easy to be unsure of what tools will actually benefit you. Many businesses are compelled by the idea of automating their marketing. How exactly can that tie in with automation software ? The Funnel.

Marketing Automation Services 76

Marketing Automation Services Budget Programs Work Management Enterprise Management 76

BDB

JANUARY 12, 2024

With myriad digital engagement, profiling and analytics tools now linking the virtual and physical worlds, technology-empowered hybrid events provide B2B nutrition marketers game-changing opportunities to drive leads, inform R&D and build community.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. It offers a user-friendly interface and powerful features to optimize website content for search engines.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

NuSpark Consulting

DECEMBER 5, 2011

All activity of the lead generation process needs to be measured via a robust analytics program. Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. By optimizing website and landing page traffic; conversion lifts will increase. E- Email Marketing.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 15, 2020

The truth here is that automation can be an incredibly powerful and effective marketing tool – if it is used correctly. According to one survey , nearly 69% of marketers agreed that automation could improve their targeting strategies and 46% believed it could improve the customer experience. Predictive analytics.

Marketing Automation Services 318

Marketing Automation Services Marketing Automation Automation B2B Marketing 318

Inbox Insight

JANUARY 8, 2024

‍‍ Demand generation plays a crucial role in B2B marketing given its focus on creating awareness and interest in your brand’s products or services – with the ultimate goal of converting prospective customers into clients. Benefits : Can the tool help you achieve your specific demand generation goals?

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 52

BenchmarkONE

JANUARY 25, 2023

This is where sales prospecting tools come in as a savior for all sales reps. These tools allow you to control the entire sales process more easily and effectively. And today, we will share some of the best sales prospecting tools and how they can help you ace your sales game! What is Sales Prospecting?

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Binary Demand

JUNE 16, 2023

[ps2id id=’introduction’ target=”/]A SaaS B2B content syndication platform is a central hub that makes it easy to distribute and track content across numerous digital channels to foster engagement with their target market. The main goal, however, does not change.

Marketing Automation Services 98

Marketing Automation Services B2B Terms and Conditions B2B Thought Leadership 98

thePoint

MAY 25, 2018

a customer service rep, salesperson, or a savvy engineer that goes to a lot of conferences), so cast a wide net. that provide more in-depth information about your products/services. Customer-facing marketing content – brochures, white papers, position papers, presentations, etc. account-based marketing programs, etc.)

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

Lead Liaison

FEBRUARY 2, 2023

The prize could be one of the sponsor’s services or something more generic, like a vacation that’s offered from the sponsor. All digital activations provided by Lead liaison have a prize system built into them. Providers such as Lead liaison work with show organizers on special rates. Exhibitors: 10.

Lead Liaison 79

Lead Liaison Organization Marketing Automation Services Work Management 79

Adobe Experience Cloud Blog

MARCH 16, 2015

Use holistic, agile methodologies, software, and processes. Not only was there a new executive asking tough questions about ROI, but their marketing did not take a holistic approach. Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48