Webbiquity

APRIL 10, 2017

The explosion of blogging, social media, and online review sites has provided brands with unprecedented opportunity for exposure through authentic customer advocacy. Marketers need to constantly be on the watch for fake reviews, trolls, and unanswered customer complaints. Conduct customer surveys, create reports and analyze results.

RSS 229

RSS Marketing Automation Services Work Management Marketing Management 229

Webbiquity

FEBRUARY 1, 2010

Facebook is a Personal CRM for Baby Boomers by iMediaConnection. How to Extend Your Customer Experience Through Social Media by Harvard Business Review. Adam Ostrow. 2009 in Review: The Rise of Social Media by The Milwaukee SEO. Tony Verre. Facebook Marketing. Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Buzz Marketing for Technology

JULY 7, 2008

My advice - get people talking about the customer lifecycle from pre-consideration to post purchase. To me, this is why this isn’t a fad - but genuine change in the customer interaction model (user to user, user to brand and brand to user). Voice of Customer. Lots of diverse versions of this. Some things to do and not do.

Social Media 100

Social Media Communities Wiki Work Management 100

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Because there really is no benefit in beating your customers to the punch. Companies should follow, not lead, their customers across the social Web. What do I do?”

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Moreover, this approach to marketing will shatter whatever trust we might have with our customers and prospects. It works for our customer segment, with over 120 implementations to-date.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

JUNE 30, 2009

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). It also delivers our customers a sophisticated source of support. Bottom line -- I wanted a win: win scenario. A: There are similarities and differences.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Customer Experience Matrix

NOVEMBER 29, 2010

One telling statistic is that about half its new customers are replacing an existing marketing automation system – a sure sign that Treehouse offers features that only an experienced marketer will realize are missing from other products. It has since added a connector for Oracle CRM On Demand. Web analytics.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Convince & Convert

SEPTEMBER 18, 2011

Here we’re measuring how successful your content is in getting consumers to share it with others, as determined by tweets, likes, Linkedin shares, Google + shares, Diggs, and the like. If the customer consumed 3 pieces of content before buying and is worth $90,000 to your company, assign $30,000 to each content piece.

Lead Scoring 155

Lead Scoring Lead Ranking Digg Marketing Analytics Tools 155

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. That would be a fun discussion, right?

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

DECEMBER 23, 2010

You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. Engage the Community In the past, your customers may have had little interaction with each other, and the outside world could only see a list of customers on your website (if you put them there).

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Buzz Marketing for Technology

APRIL 13, 2010

For example who cares about CRM these days so writing about the benefits of CRM wont help your cause but writing about whatever is the next big thing in CRM will help distinguish you from the masses and attract those potential customers who are looking to learn about the absolute latest in CRM. Tweet This!

Inbound Marketing 100

Inbound Marketing Peer-to-peer Digg CRM 100

Convince & Convert

SEPTEMBER 21, 2010

Instead, it is the next best way for them to finally join the conversation with their customers – who have been talking about them the whole time. Instead, it is the next best way for them to finally join the conversation with their customers – who have been talking about them the whole time. .&# Thanks Jason!

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Social Media is optional It doesn’t matter what the demographics of your customers are. Your customers and prospects are talking about you online. Be where your customers are.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Webbiquity

JULY 26, 2010

Pricing Based on Customer Expectations , May 26, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. Are You and Your Customers Hungry for Social Media? Sarah Worsham ( @sazbean ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

MARCH 23, 2011

Virtually every social media monitoring tool worthy of the label covers the big social networks (Facebook, LinkedIn, Twitter), social bookmarking sites (Digg, Reddit) and content sharing sites (YouTube, Flickr). Even if it’s “only&# a customer complaint, you don’t want it sitting out there unanswered for long.

Social Media 100

Social Media Marketing Automation Services Tools Media 100

Webbiquity

JANUARY 10, 2010

For anyone who wants a cool, custom Twitter background but is design-challenged, My Tweet Space provides a wide selection of free and low-cost professionally designed backgrounds to enhance one’s Twitter presence. CRM Diagnostic. The profile then follows you around the web and automatically appears on DandyID-enabled sites.&#.

Tools 100

Tools Enterprise Management Marketing Management Best Practices 100

Buzz Marketing for Technology

JULY 7, 2010

So tell me about the typical concentration of B2B customers versus B2C customers? A: In the B2B world, the actual number of customers is microscopic when compared to B2C. B2B executives are truly addressing a much smaller pool of customers. Where can B2B Marketers begin to improve their results?

Allocation 100

Allocation Budget Programs Peer-to-peer Marketing Budget 100

Webbiquity

JANUARY 10, 2010

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. Social Media and the Enterprise Customer – Wired PR by uber.la. What The F**K is Social Media? Post this on Diigo.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

LEADership

DECEMBER 3, 2013

Most businesses using small data sets such as CRM tools have difficulty in avoiding data decay and keeping vital B2B details, such as contact addresses, names and numbers up to date. Focus on cleaning your current lists (email marketing, CRM, social, and so on) as a priority. Scale down your aspirations for Big Data. Collaborate.

B2B 40

B2B Curation Demand Generation Digg 40

Buzz Marketing for Technology

JUNE 27, 2008

Digg this Slashdot Reddit. Customers dont understand how software vendors work. Run Desktop and CRM Applications Side by Side with Salesforce & Google. Operating Systems. Data Center. Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. E-Business.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Hubspot

JULY 29, 2018

AddThis - AddThis is a web-tracking technology company that offers a wide range of social media and content tools -- from responsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media. Social Media Terms - Z.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Online Marketing Institute

JULY 31, 2009

They need a platform that fits together with their CRM/SFA systems but separately helps them to identify and sort the best leads from the rest and to nurture those not yet ready to buy. Posted by Laura Ramos at 05:46 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Buzz Marketing for Technology

JUNE 27, 2008

On the sophisticated end of the range are interactive systems linking employees with one another and with customers. Groupware applications should be written so that the organization running the process can make adjustments, and the user can customize and configure as many parts of the application as possible. to integrate JOT-IT!

Work Management 100

Work Management Marketing Management Resource Management Software 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Social CRM: Curb Your Enthusiasm , October 7, 2010 If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. Use it as another opportunity to provide further value to potential customers.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. There are more than two million specialty communities on the Ning platform alone, giving you ample opportunities to find your fans and customers. And if your customers are on VampireFreaks.com (which has 2.2

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

B2B Marketing Zone Posts

JANUARY 4, 2011

Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010. Why the volume and quality of interactions with customers has to pass for social media ROI - Chris Koch , January 22, 2010. Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand - Fifth Gear Analytics , October 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 12:26 PM in B2B Marketing , Lauras Posts , Marketing Measurement | Permalink Digg This | Save to del.icio.us The visitors who qualify as a lead, are inserted into the CRM and then followed up by calling or emailing. We use a web service for revealing the company name of the visitors on our website.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Webbiquity

AUGUST 16, 2010

Todd Heim supplies a helpful guide to best practices for building a following on and generating traffic from social bookmarking sites like Digg, Reddit, Mixx and Propeller. HOW TO: Create Custom Backgrounds for Twitter, YouTube, & MySpace by Mashable. Are you reaching your Best Customers through social media?

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Convince & Convert

SEPTEMBER 20, 2010

The fundamental premise of social business is that you are interacting and engaging with customers and prospects on a one to one or one to few basis. Do people really think that you can get SM religion one day and your customers/fans will all be singing your praises the next? And that takes time. Trust takes time.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160