Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?
NuSpark Consulting
DECEMBER 24, 2018
They do exist, however, and both Bing and Yahoo have paid search platforms that users can advertise on in much the same way as they do on Google, often with better results. Each has a keyword research tool similar to Google’s that advertisers can use, but of course, the search volumes are much lower on Bing and Yahoo.
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