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Second quarter saw slowing ad spend on most platforms

Martech

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. YouTube was the only major platform that saw an increase. Spending on Google shopping ads, including Performance Max and standard Shopping campaigns, rose by 16% year-over-year in Q2.

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9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. Why YouTube Ads?

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How one tech company is doing marketing without cookies

Martech

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. Google Analytics. Google Ads smart bidding. Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website. Remarketing.

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The 4 Best Mobile Platforms For Your Marketing Strategy

Unbounce

Most of these platforms let you choose from pricing models like cost per mille/impression (CPM) and cost per click (CPC). Google Ads. Google Ads also has a name that doesn’t tell the whole story. The platform manages ads on Google Search results, websites and apps that use the Google ad network, and YouTube.

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5 Paid Traffic Sources Every Online Marketer Should Be Testing

Outbrain

Facebook, Google, YouTubeCPMs have become more expensive on all platforms. When you’re testing paid traffic sources, here are five you might want to consider first: YouTube Ads Google Ads LinkedIn Ads Outbrain Smartads TikTok Ads. YouTube Ads. Google Ads. You don’t need to take Google’s word for it.

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What every marketer needs to know about programmatic advertising

Martech

Preferred deal is a one-on-one programmatic auction where publishers sell premium inventory at a set CPM price to a selected number of advertisers. These advertisers bid in real-time at or above the fixed CPM price. This is called CPM — cost per mille (mille is French for thousand). How much does it cost? Targeted device.

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Get Started with Performance Marketing – A Beginner’s Guide

Huptech Web

Cost Pеr Click (CPC) – CPC rеfеrs to thе price an advertiser pays еach time a user clicks on their ad. CPC = Total Cost of Clicks / Numbеr of Clicks. If an advеrtisеr spеnt $500 on a campaign and rеcеivеd 1,000 clicks, thе CPC would bе $0.50 CPM = (Total Cost of Campaign / Total Numbеr of Imprеssions) * 1,000.