How to increase profitability by monetizing off-Amazon advertising
SmartBrief - Marketing
SEPTEMBER 18, 2023
The result of using off-Amazon channels is an advertising cost of sales ( ACoS) measured by cost per action (CPA), which can be lower than with Amazon Sponsored Product Ads. The lesser-known benefit is Amazon’s Brand Referral Bonus (BRB), which is a 10% rebate on the sales price for sales generated from non-Amazon marketing efforts.
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