Adobe Experience Cloud Blog

AUGUST 16, 2012

Word of Mouth” and “Web Searches” are both the most frequently used AND the most useful sources of information, while LinkedIn, Facebook, and Twitter were the least commonly used and the least useful source of information. However, different-aged buyers think of “word of mouth” differently.

Social Media 48

Social Media Peer-to-peer Word of Mouth WOM 48

Convince & Convert

MARCH 28, 2012

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? We Might Hate the Players, But We Don’t Hate the Game.

Work Management 128

Work Management Marketing Management Service WOM 128

Convince & Convert

MARCH 28, 2012

What if we took it to another level and gamified customers’ live call interactions with CSRs (customer service reps) to help palliate customers’ on hold experience, as well as allow companies to benefit and receive a cost savings? We Might Hate the Players, But We Don’t Hate the Game.

Work Management 127

Work Management Marketing Management Service WOM 127

Convince & Convert

APRIL 28, 2010

Maybe it has to do with the size of the item or big ticket item (cost). I found when people bought 4 or more homes from us, and lived in them over a period of years, and they kept coming back sometimes buying 6-8 homes or more from the same builder, they always spread the word about our brand. How can you find them?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Single Grain

APRIL 6, 2020

For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal referrals (similar to word of mouth, except that WOM is organic) – will have significantly higher rates of success than cold calling potential leads. The Benefits of Engagement Marketing.

Ethics 138

Ethics Word of Mouth Marketing & Strategy Class 138

DivvyHQ

NOVEMBER 14, 2018

This is both intuitively obvious (wouldn’t you take the word of a trusted acquaintance over just about any corporate messaging?) Most of us recognize the importance of word-of-mouth (WOM), which is the oldest form of marketing in existence, but few organizations have a formal plan in place to activate it.

Trigger Marketing 40

Trigger Marketing WOM Word of Mouth Planning 40

Convince & Convert

JULY 14, 2010

With the low/no cost of entry, it does cost time – your time. There is nothing new about social media; it's just modern WoM. There is nothing new about social media; it's just modern WoM. We Are Not Alone Serving as the organization’s advocate for adopting social media can be a test of passion and commitment.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. In fact, social media can be MORE transformative for a B2B company than a B2C company. Please note that Jay’s post only covers a snapshot of the findings.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Buzz Marketing for Technology

MARCH 23, 2010

The issue of the customer experience always becomes how do we improve it and how are we going to pay for it – since the contact center is typically considered a cost center. But after you look at the research below it will be hard to call the contact center a cost center for long. Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

Hubspot

JANUARY 9, 2019

Secondly, traditional marketing methods can be more cost-effective and produce a greater ROI, especially when marketing locally. Word-of-Mouth Marketing. Word-of-Mouth (WOM) marketing is the most effective tactic for real estate agents. Test out a few of these strategies and see what works best for you.

Paid Content 87

Paid Content Ad brokers Advertising Agencies Terms and Conditions 87

Buzz Marketing for Technology

MAY 19, 2010

Not only that but a recent Forrester study showed that customers actually prefer a better customer experience compared to everyday low prices, and moreover great customer experiences drive positive word of mouth (WOM). Layering on social media tactics for support can also decrease your contact center costs.

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100

Hubspot

JANUARY 9, 2019

Secondly, traditional marketing methods can be more cost-effective and produce a greater ROI, especially when marketing locally. Word-of-Mouth Marketing. Word-of-Mouth (WOM) marketing is the most effective tactic for real estate agents. Test out a few of these strategies and see what works best for you.

Paid Content 76

Paid Content Ad brokers Advertising Agencies Terms and Conditions 76

Inbox Insight

NOVEMBER 13, 2018

Reduce the cost of acquisition. For example: Educate the audience in order to reduce the cost of sales. Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Hubspot

JUNE 19, 2014

CAC: Customer Acquisition Cost. This is your total Sales and Marketing cost. CoCA: Cost of Customer Acquisition (See CAC). CPA: Cost-per-Action. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. The amount it costs for your marketing organization to acquire a lead. Find out why. CR: Conversion Rate.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Ambal's Amusings

OCTOBER 8, 2009

As Word of Mouth (WoM) becomes a heavy influencer in how consumers are making acquisition decisions, the role of the case study is intensified. Statistical data outlining cost of ownership, payback periods, and the investment required for implementation and training all help build a successful business case.

Case Studies 100

Case Studies Case Study Activities Studies 100

Onalytica B2B

APRIL 27, 2017

Earned Media/WOM trumps all. Word of mouth tops every form of marketing, with 92% saying that they trust earned media over paid – this trust has increased by 18% since 2007. A study here found that 39% of students like internet advertising vs 48% preferring word of mouth suggestions.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Hubspot

MARCH 10, 2016

Regardless of your monthly revenue, if your average customer does not stick around long enough for you to at least break even on your customer acquisition costs, you’re in trouble. 24) Cost-per-Lead (CPL). The amount it costs your marketing organization to acquire a lead. 26) Customer Acquisition Cost (CAC). 47) Keyword.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Mailmunch

MARCH 22, 2021

Nurtured leads generate 50% more sales at a 33% reduced cost than non-nurtured leads. Triggers Word-Of-Mouth Marketing (WOM Marketing). Unlike high-maintenance manual email broadcasts, automated lead nurturing is a low-maintenance exercise. Boosts Engagement. Source: Invesp.

Automation 54

Automation Top of Funnel Lead Scoring Lead Ranking 54