What Is Cost Per Lead, and How Can You Use It To Improve Your Marketing?
Marketing Insider Group
JUNE 13, 2023
The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. To that end, one of the most critical metrics is cost per lead. Key Takeaways: Cost per lead is a marketing metric or a pricing model, depending on whether you’re using inbound or outbound methods.
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