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Accurate keywords are essential in contextual targeting


This situation is where using well-planned long-tail keywords is of the utmost importance. A recent GumGum study found contextual targeting was more efficient than behavioral targeting when measuring cost-per-click (CPC) and cost-per-viewable impression (vCPM) metrics.

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How to Use Long Tail Keywords to Boost PPC Search Traffic


But it’s also possible to attract more traffic and optimize your ad spend by targeting long tail keywords in Adwords. Here’s everything you need to know about using long tail keywords effectively to improve PPC performance. What are Long Tail Keywords? – Lower cost. – Highly targeted.


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How To Choose the Right Keywords for SEO in 5 Steps


Do you want to learn how to choose keywords for SEO ? Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Let’s dive into the five essential steps to choose the best keywords for your SEO strategy. Click that “Compare” button, and voila! That also applies to seasonal search terms.

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Balancing SEO and PPC to Maximize Search Results


Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. That’s why the best digital marketers supplement SEO tactics with targeted PPC to yield top results. Guest post by Max DesMarais.

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Using SEO to Compete with Lead Generation Sites


Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO. Second, create supporting long-tail keyword blog content which links to the relevant main product or service page for SEO value.

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Personal Injury Attorney SEO Strategies

Search engine optimization or SEO is one of the sure-fire strategies for attorneys to increase their leads and clients. How important is SEO for personal injury attorneys? Consider that ⅓ of Internet searchers only click the first result on Google! SEO matters a lot. Third, employ local SEO in videos and images.

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The 17 Best Keyword Research Tools for SEO and SEM


Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. Pricing: free; pro version available at $48 to $88 per month. 9) Long Tail Platinum. Pricing: $10 to $80 per month. 3) Wordtracker.